Leisure & Events Management
As a graduate of our Leisure & Events Management programme it is up to you to give people an experience that enriches their lives. The stage is yours!
Why choose BUas?
- 55 years of experience with an extensive international network for placements and exchanges
- Lecturers with up-to-date knowledge of theory and practice, and strong connections with the industry
- Academy for Leisure & Events is one of the five World Leisure Centres of Excellence
Within five minutes you will find out if our small-scale study environment is the right fit for you!
Quality of life is becoming increasingly important in the way we spend our spare time. In the [nhtv:strLEMEN] programme you will learn how to create memorable experiences.
The programme is delivered thematically. Students operate in an international learning community, which involves a mix of Dutch and non-Dutch (international) students in one classroom. The regular programme takes four years, but there is a possibility to do a 3-year programme.
The Leisure & Events Management programme is also offered in Dutch as Leisure & Events Management. Breda University of Applied Sciences also offers a three-year academic programme in Leisure, Bachelor of Science Leisure Studies.
A complete overview of the curriculum, study components, course content and learning objectives can be found in the study guide.
- Year 1
The Leisure & Events Management programme is delivered thematically. This means that subjects such as economics, management, communication and market research are dealt with in content-related projects, rather than in separate topics. Examples of modules are: Leisure Productions, Imagineering, Running Businesses, Design & Marketing and Stakeholder Management.
- Year 2
Leisure is a very broad term. In the second year you have the opportunity to focus on:
- Eports & Esports
- Attractions & Theme Parks Management
- Social Innovation
- Live music & dance events
- Strategic events productions
- Urban hotspots
- Year 3
Most of the third year is occupied by a work placement. You may perform your work placement either for a company preferably abroad. In this year you will also have the opportunity to follow a half-year exchange programme at one of our partner universities, followed or preceded by a shorter work placement.
- Year 4
In the first half of the fourth year, students work on one large-scale project or a variety of smaller projects commissioned by the leisure industry within the scope of their minor track. You may, for instance, organise a festival, write policy plans or investigate the marketing activities of a sports club. The second half of the fourth year is reserved for your individual graduation assignment. At the request of an organisation from the industry, you will conduct research in your specialist area, give advice and make an implementation plan for this.
- Study load
The average study load for this programme amounts approximately 40 hours a week, during 40 weeks. How many hours a week you actually spend studying depends greatly on the person and differs per week. You may have an amount of deadlines and tests at certain moments, so your planning skills must be perfect.
Upon completion of your propaedeutic year, you will attend the regular Leisure & Events Management degree programme or you can opt for one of the specialisations below. All specialisations are delivered in English and have an international focus. The Live Music & Dance Events specialisation is also delivered as a Dutch-taught variant.
- Attractions & Theme Park Management
Attraction and theme parks are continuously innovating. Attraction parks are evolving into holiday resorts featuring various hotels, holiday parks, entertainment centres and water parks. VR additions are being made for attractions, zoos are building climbing parks, shopping centres are expanding with attractions such as an aquarium or simulator, and museums and science centres do not focus exclusively on education, but are adding entertainment and experiential elements to their offerings in the form of themed exhibitions, interaction and attractions.
If you choose this specialisation, you will gain insight into marketing, finance, staff planning, hospitality and security and safety. You will also have the opportunity to do a work placement at leading parks such as Walt Disney World Resort in Orlando, Europa-Park in Germany and Efteling.
This English-taught specialisation is also offered to students of the Tourism Management and Hotel and Facility Management degree programmes. More information on this specialisation can be find on the website Discover Attractions and Theme Parks Management.
- Social Innovation
Working towards solutions with people, not just for them. That is the power of Social Innovation. You will think up creative solutions for social issues together with others. Initiatives in the field of social innovation are connected to major challenges in society within themes such as sustainability, care, labour, equality, human rights.
There could be two ways of looking at it:
- Within the leisure industry you will try to improve the way in which we cope with these challenges.
Example: Festival Digital has chosen to sell only vegetarian food.
- Leisure time can be spent on contributing to these social challenges.
Example: Trashfishing is a leisure activity during which citizens collect waste in their leisure time.
Within the Social Innovation specialisations, you will set to work on concrete issues from business practice. You will do so inside and outside of the field of leisure time such as sports, theatres, museums, festivals and for care institutions, retail organisations or authorities. You will mostly work at the interface of several sectors. The knowledge acquired in your courses can be used to create a broad support base among the people involved, citizens, residents and organisations. From their own background, everybody brings along knowledge and skills that contribute to finding a useful solution and strengthening a sense of community.
What’s special about this specialisation is that its curriculum is not set in stone. You will direct your learning process by opting for certain topics and projects. Every year, you will work on some eight real-life projects, in which you will use the methods from the fields of Experience Design, Community Design and Process Design.
- Within the leisure industry you will try to improve the way in which we cope with these challenges.
- Sports & esports
Sport fulfils an important social function. It connects people and contributes to an active and healthy lifestyle.
That sports can build bridges can be seen, for example in the Cruyff Court that almost every city boasts of. A space to kick a ball and a place where people from all sorts of backgrounds meet each other. This connecting power of sports is valuable for many companies, and a reason to affiliate with the sector as a sponsor or organiser of events. Jumbo and Red Bull, for example are major sponsors in the sports industry. A lot is happening in the esports industry. In this world of digital games more money is made than, for example Netflix and all cinemas together.
Within this specialisation, you will learn everything about the dynamic sports world. In your professional career, you will be able to set to work in various places, for example at football stadiums, sports parks and swimming pools, and big sports events, such as Roparun, UEFA European Championships, the Olympic Games or large esports congresses or events.
- Live music & dance events
When you visit a dance event or pop festival, you probably don’t realise what it all takes to organise such events.
Are the festival grounds easily accessible? Does it all look beautiful? Can you get a drink at the bar quickly? What is the lineup? Are there long queues at the toilets? Within this specialisations, you will dive into the world of festivals, and learn how a good festival is organised.
This specialisation can be attended as an English-taught or a Dutch-taught programme. Without any doubt, the Netherlands is pre-eminently a festival country. Many large events are organised here and a large number of world-famous DJs come from the Netherlands. More and more festivals are being organised, and Dutch concepts are taken over abroad. The Dutch festival sector has a significant impact on a global scale.
- Events for Business
Apart from events in the public sector, such as festivals and foodtruck events, many events are organised for the business market. Companies, entrepreneurs and self-employed workers without employees visit trade fairs and congresses at regular intervals. Do you want to learn more about organising business events?
Big event venues such as RAI, Jaarbeurs Utrecht and Ahoy have plenty of facilities to organise business conferences and trade fairs. Furthermore, many companies from outside of the leisure sector organise events to promote or launch their brand or new products. Think, for example of Coca Cola, Apple or car brands. Within this specialisations, you will learn more about event venues, the business event market and how the international event sector is currently developing.
- Urban Life & Placemaking
In many big cities, vacant plots or old premises are allocated a new function. Just have a look at the rail zone in Tilburg, Strijp-S in Eindhoven or Berlin if you happen to be there.
In cities like London, New York and Shanghai, the creative industry is being provided a platform at locations that used to be abandoned and derelict. The city is given a new face and a new function in many respects offering street art, fancy shops, urban culture events, vintage workshops and city beaches.
Within this specialisation, you will work out creative concepts contributing to these new urban developments. Leisure and events are major elements in the development of what is termed ‘urban hotspots’.
The regular track of this programme takes four years. However, with a propriate pre-education a three-year track is available.
- The 3-year track for students who already have a vwo diploma, a ‘Hochschulreifezeugnis’ (Abitur) or a comparable pre-university education
- The tailor-made track for 'havo' graduates: You will start your course of study at De Rooi Pannen (mbo level) and you will proceed at Breda University of Applied Sciences in year 2 of the regular 4-year programme.
- 3-year track
How does it work?
Since you did not follow the regular first year, crash courses of that year will be offered simultaneously for most of those subjects, in addition to your second-year courses. You will be supported by a study career coach, who can also advise you on how to prepare for your placement. Keep in mind that this first year will be very busy and challenging! This year will be your propaedeutic phase, which means that it involves a binding study recommendation of 60 EC.
Most of the second year is occupied by a work placement. You may perform your work placement either for a company in the Netherlands or, preferably, abroad. In this year you will also have the opportunity to take a half-year exchange programme at one of our partner universities, followed or preceded by a shorter work placement.
In the first half of the third year, students work on one large-scale project or a variety of smaller projects commissioned by the leisure industry within the scope of their minor track. You may, for instance, organise a festival, write policy plans or investigate the marketing activities of a sports club. The second half of the third year is reserved for your individual graduation assignment. At the request of an organisation from the industry, you will conduct research in your specialist area, give advice and make an implementation plan for this.
Should you be interested in the 3-year track and if you have questions that are related to the content and set-up of the degree programme, please contact Liedewei Ratgers. If you have questions about administrative and procedural matters, such as previous qualifications and other admission requirements, contact our Student Office.
- Special tailor-made track for ‘havo’ graduates
You have just earned your havo diploma, would really like to work in the tourism industry, but are not sure about the step from havo to hbo. Either you fear this step is a little too big, or you are inadmissible to Breda University of Applied Sciences. Breda University of Applied Sciences, in cooperation with De Rooi Pannen, offers the perfect alternative in the form of the tailor-made study track. You will start your course of study with two years at one of the programmes 'Medeweker marketing en communicatie' or 'Medewerker Evenementenorganisatie' at De Rooi Pannen (mbo level) in Tilburg. You conclude your studies with an mbo diploma level 4. Next, you will proceed to this Breda University of Applied Sciences’ degree programme where you can earn your bachelor’s degree in three years.
Please note: if you want to attend the study track of Attractions and Theme Parks Management, you will be required to apply in Studielink before 1 April in order to be included in the selection procedure.
For more information on this tailer-made programme, please contact Joep Coolen (coolen.j@buas), coordinator of Breda University of Applied Sciences, or Bas Horsten (email@example.com), coordinator of De Rooi Pannen. Read more about this tailor-made programme for 'havo' graduates at De Rooi Pannen (in Dutch).
In the third academic year, many of the International Leisure & Events Management students take the opportunity of doing a part of their course at a university abroad. An exchange period lasts approximately 20 weeks. Possible destinations are: Spain, China, Italy, France, Ireland, Arizona (USA), Finland and Portugal.
In your third-year you will get acquainted with the world of work in the leisure industry. During your placement, you will be learning in an operating and assistant position from a professional. You will work on assignments such as developing a sponsorship plan for a sport event; assisting in the organisation of an event; conducting research into the needs of a specific target group in the field of sports or culture; developing concepts and products; and/or assisting in activities for a policy or strategic business unit. You will have the opportunity of working in the leisure industry abroad or in the Netherlands. Breda University of Applied Sciences has business contacts all over the world and will support you in your search for the right host company.
After your bachelor
Quality of life is becoming increasingly important in the way we spend our spare time. As a leisure manager, you may take up a career in theatres, music labels, sports centres or city marketing. Career examples are: concept developer, operations manager at a theme park, policy advisor.
After successful completion of the Leisure & Events Management degree programme you are entitled to the degree of Bachelor of Arts.
Like to know more? After your bachelor.