Creative Business

Year 1

In the first year, you will be introduced to the international media landscape. You learn about subjects in storytelling, InDesign, marketing, research, and media legislation. There are two semesters, and, in each semester, you will work on a project. The first semester is making a digital children book and in the second semester you will create your own short movie.  

For example, you will follow these courses:  

• An Introduction to Marketing and Marketing & Communication; 
• A production module which introduces pre-production, production and post-production of audio-visual content, including Image Editing and short film production; 
• A content orientation module that teaches you how to recognise good content, by following study topics in story analysis and digital concept development.

Year 2

The second year is the main phase of the study. The subjects of media psychology, camera and audio, finance, management, marketing, online production, communication and research will be dealt with in greater detail. The second year, divided in semester 3 & 4, contains five projects during the year. These are: portfolio website, miniseries, brand development, trends/ethical/debates/podcast/speech, and live TV show. You will have the opportunity of going to Bournemouth University in the United Kingdom or Northern Arizona University, Flagstaff in the United States. A professional, state-of-the-art television studio will be at your disposal.

You will learn to develop ideas or concepts for advertising campaigns, television programmes and multimedia activities. You get more insights in detail about the production techniques of ‘classic’ media, such as radio and television. As the program is a management education, you will also learn more about the organizational and commercial aspects of the work. How do you ensure that a project is completed on time - before the deadline - and within budget? How do you manage people and their creative differences? 

Year 3  and year 4

In these two years you can follow you own study route which you will choose at the end of the second year. You will focus more on your own development through a work placement, going on exchange or following a minor. For all students it is required in those two years to follow a semester@Buas, a work placement and doing a capstone (finalisation) project. As we aim for flexibility, the timing is up to the students when they follow the various elements of the curriculum.  If you do a semester@BUas, it gives you the opportunity to find out how you operate in a competitive business environment as entrepreneur and you will participate in production house as well. You can choose your own project out of four: trend watching, cross platform thinking, data driven decision and creating& producing innovative concepts. All these four projects touch different area of interest like marketing, production, or content. In addition, research will be part of each project. Each student will close off with a capstone (finalisation) project. This can be something to create, produce or research.

Premaster

In your fourth year you will be offered the opportunity to obtain a Pre-Master’s certificate which will give you direct access to various Master of Science programmes in business-related studies in management and marketing at partner universities. Interested? Find out more about Strategic Business Management and Marketing. 

Study load

During your studies, you will have 15 hours of lectures a week and 8 hours of work in the Production House, under supervision. This amounts to a total of 23 contact hours a week. Bachelor’s programmes are generally based on a 40-hour working week. This means that you will have about 17 hours a week available for self-study but, obviously, this depends largely on your own study pace. 

During four years of study you will explore your interest and passion. If you have a creative idea, you will turn it most likely into a concept. When you have your concept, you want to produce it, to bring it to live. When done, you want to serve your target audience and sell it. To share a brief description of the different areas of interest. 

Marketing

A marketeer develops strategic plans for the promotion and communication of a product or brand. You know what the competitors are doing and you define the marketing strategy. What is the target group? What is your message? What kind of media will you use? In this process, you employ interactive marketing techniques and database marketing. You supervise people involved in this process. You have a commercial mindset and a sixth sense for detecting trends in the market.

Production

A producer provides the shape and content of the chosen media and entertainment products for the promotion of a brand or product, for example, magazines, television shows and websites. You coordinate the editing and production process, which means that you have to be good at planning and organising. You are cost-conscious, enjoy cooperating with others, have excellent language skills and are familiar with technology.

Content

A content specialist is a storyteller who knows how to engage his or her target group. He or she is the creative mind behind a media concept and responsible for the development and completion of that concept so that it can then be produced. You create meaningful media experiences, with creativity as one of your main tools.

Three-year track after vwo, hbo, wo ot Hochschulreifezeugnis

If you already have a vwo diploma, a ‘Hochschulreifezeugnis’ (Abitur), hbo or wo diploma, Creative Business may be able to offer you the opportunity of completing the programme in just three years.

Are you eligible for the three-year programme? Check the list of appropriate educations. For Dutch students the recommended vwo profile is ‘Economie en Maatschappij (E+M)’. Other vwo profiles require self-study to achieve the expected level. All other international applications will be decided on a case by case basis to ensure the standard of the diploma is appropriate for the fast track.

Three-year track in years

Year 1
In this year you will follow the same curriculum as the regular four-year program Creative Business for semester 1 & 2. .

Year 2
The first half of this year (semester 3) is still the same as the regular four-year program Creative Business. Onwards semester 4 you will choose your own study route. The fact that you follow the fast track means that you have obvious less opportunities to opt for compared to the regular program as you will finalize your study in three years. For fast track students it is also required to do a work placement, a semester@BUas and a capstone (finalisation) project. You can also choose for an exchange or minor.

Year 3

Depending on your choice you will fill in semester 5 & 6 and end up with your capstone (finalisation) project. As we aim for flexibility, the timing is up to the students when they follow the various elements of the curriculum.  If you do a semester@BUas, it gives you the opportunity to find out how you operate in a competitive business environment as entrepreneur and you will participate in production house as well. You can choose your own project out of four: trend watching, cross platform thinking, data driven decision and creating& producing innovative concepts. All these four projects touch different area of interest like marketing, production, or content. In addition, in research will be part of each project. Each student will close off with a capstone (finalisation) project. This can be something to create, produce or research.

Tailor-made track at De Rooi Pannen and BUas

Do you find the move from havo to hbo just a step too big, or are you not directly admissible to BUas because you don’t have economics or management & organisation in your Cultuur en Maatschappij profile? Then the tailor-made track for havo graduates may be the perfect choice for you! You will first study at mbo level for two years in the Medewerker Marketing en Communicatie programme at De Rooi Pannen in Tilburg. You will conclude these two years with an mbo level 4 diploma. Afterwards, you will continue your course of study in the Creative Business degree programme at Breda University of Applied Sciences, where you will obtain your bachelor’s degree within three years’ time.

Application and information 

Do you want to attend the tailor-made track for havo graduates? Please feel free to contact BUas coordinator Cagri Sumengen or De Rooi Pannen coordinator Bas Horsten. Want to learn more about the tailor-made track for havo graduates? Check out de Rooi Pannen.

During a 4 to 5 month exchange with one of our many global partner universities, you can have an international experience while maintaining your academic level of achievement. We encourage you to go abroad since this will enhance your employability internationally after graduation. Other advantages are increasing your international network, learning other languages and increasing your understanding of cross-cultural differences (and, naturally, also similarities). We can guarantee that your perspectives will shift to a global view!

We have built up partnerships with a large number of universities all over the world who will be happy to accommodate your exchange.

We are able to offer you the following universities:

• Bournemouth University (UK)
• Northern Arizona University (Flagstaff, USA)
• Hanyang University (Seoul, South-Korea)
• London School of Public Relations (Jakarta, Indonesia)
• Ehrvervaskademiet Lillebaelt (Denmark)
• University of Vic (Spain)
• Bilkent University (Ankara, Turkey)
• Bilgi University (Istanbul, Turkey)
• Westerdals (Oslo, Norway)