Creative Business

Have you ever wondered how awesome media concepts work? Breda is the place to discover the world of media. Sounds good? Come and study Breda University of Applied Sciences!

Why choose BUas?

  • Small-scale, intensive, multi-disciplinary projects, informal learning community 
  • Lecturers from the international industry with years of experience 
  • Production House, an in-house training company where you work on real industry projects 


The right choice?

Do you want to know if Creative Business is the right choice for you?

Within five minutes you will find out if this study programme is the right fit for you!

Take the quiz

Study overview

Due to changing consumer behaviour, technological developments and digitisation, the media and entertainment industry are rapidly changing industries (Price Waterhouse Cooper, 2016). Moreover, within the changing society, lifelong learning has taken up a more substantial role. This requires graduates of the Creative Business programme at Breda University of Applied Sciences to be prepared for continuous changes taking place in society and industry.  A new national profile became effective as from September 2018 which served as a guideline to develop a curriculum that fits the needs of the Creative Business industries.

Practice-based, connected to the industry

The Creative Business programme is very much practice-based. You will learn about all the ‘ins and outs’ of the industry from lecturers with recent national and international experience in this field. By working on assignments, mostly for real clients, you will discover what Creative Business is all about.

In-school training company

Throughout the entire programme you will spend one day a week working in our own Production House for media students. Here, you will work on assignments and projects often secured from industry, together with other students, such as developing a website, writing a communication plan or organising a media event.

Our curriculum is based on five key themes:

  • Community learning in Production House
  • Integration of content
  • Focus on trends & innovations
  • High industry involvement
  • Social & professional skills integrated in all projects

The result is a community-based curriculum that offers students all-encompassing, multidisciplinary projects to work on, in which course content is integrated. Below you will find a more detailed description of each year of study.

Year 1

In the first year, you will be introduced to the international media landscape. You learn about subjects in storytelling, InDesign, marketing, research, and media legislation. There are two semesters and in each semester you will work on a project. The first semester is making a digital children’s book and in the second semester you will create your own short film.   

For example, you will follow these courses:  

  • An Introduction to Marketing and Marketing & Communication; 
  • A production module which introduces pre-production, production and post-production of audio-visual content, including Image Editing and short film production; 
  • A content orientation module that teaches you how to recognise good content, by completing study topics in story analysis and digital concept development.
Year 2

The second year is the main phase of the study programme. The subjects of management, media psychology, camera and audio, finance, marketing, online production, communication and research will be dealt with in greater detail. The second year, divided into semesters 3 and  4, contains five projects throughout the year. These are: portfolio website, miniseries, brand development, trends/ethical/debates/podcast/speech, and live TV show. You will have the opportunity to go to Bournemouth University in the United Kingdom or Northern Arizona University, Flagstaff in the United States. A professional, state-of-the-art television studio will be at your disposal. 

You will learn to develop ideas or concepts for advertising campaigns, television programmes and multimedia activities. You get more detailed insights into the production techniques of ‘classic’ media, such as radio and television. As the programme is a management education, you will also learn more about the organisational and commercial aspects of the work. How do you ensure that a project is completed on time - before the deadline - and within budget? How do you manage people and their creative differences? 

Year 3 & 4

In these two years you can follow you own study pathway which you will choose at the end of the second year. You will focus more on your own development through a work placement, going on an exchange or attending a minor. For all students it is required in those two years to complete a semester@Buas, a work placement and a capstone (finalisation) project. As we aim for flexibility, the timing as to when to complete the various curriculum components is up to the students.  If you do a semester@BUas, it gives you the opportunity to find out how you operate in a competitive business environment as an entrepreneur and you will participate in Production House as well. You can choose your own project out of four: trend watching, cross-platform thinking, data-driven decisions, and creating & producing innovative concepts. All these four projects address different areas of interest, such as marketing, production, or content. In addition, research will be part of each project. Each student will close off with a capstone (finalisation) project. This can be something to create, produce or research. 


In your fourth year you can also opt for a pre-master’s programme of a Dutch research university to gain direct access to their master’s programmes.  

In addition, BUas also offers its own pre-master's programme Strategic Business Management and Marketing (SBM). If your academic results are good, you will be offered the opportunity of attending this pre-master’s programme. Successful completion of this track will give you direct access, after Breda University of Applied Sciences, to various Master of Science programmes in business-related studies in management and marketing at several partner universities. A few examples are the universities of Maastricht, Tilburg, Brussels (B) and Warwick (UK). In this way, it will be possible for you to earn an academic master's degree within five years' time or, after having completed an accelerated three-year track, even within four years' time.

Study load and coaching

During your studies, you will have 15 hours of lectures a week and 8 hours of work in the Production House, under supervision. This amounts to a total of 23 contact hours a week. Bachelor’s programmes are generally based on a 40-hour working week. This means that you will have about 17 hours a week available for independent study, butthis obviously depends largely on your own study pace. 

Our curriculum offers you the opportunity to take charge of your own development, through free electives (optional courses) for instance, and to train your leadership skills by guiding students in other years. Moreover, in all projects to be carried out, students are always thoroughly briefed and then guided towards the deliverables by experts and supervisors. 

Three-year track after vwo, hbo, wo or Hochschulreifezeugnis

If you already have a vwo diploma, a ‘Hochschulreifezeugnis’ (Abitur), hbo or wo diploma, Creative Business may be able to offer you the opportunity of completing the programme in just three years.

Are you eligible for the three-year programme? Check the list of appropriate educations. For Dutch students the recommended vwo profile is ‘Economie en Maatschappij (E+M)’. Other vwo profiles require self-study to achieve the expected level. All other international applications will be decided on a case by case basis to ensure the standard of the diploma is appropriate for the fast track.

Three-year track in years

Year 1
In this year you will follow a curriculum that combines both the 1st and 2nd years of the regular 4-year programme. The theory learned will be applied in our Production House by working on projects and you will be supported by a Study Coach who will also help you to prepare for your company work placement in Year 2.

Year 2
The first half of this year you will do your work placement in a company either in the Netherlands or abroad. When you return you will commence your specialisation in Content, Production or Marketing. You will also continue to study the General and Research learning paths following courses such as Business Models and Research Methodology.

Year 3
Your final year involves completing your specialisation courses and then entering your graduation phase by writing a thesis. The graduation phase can be undertaken through a work placement with a company, again either in the Netherlands or abroad. You are obliged to either follow the work placement or the graduation phase abroad. 
Should you be interested in the fast track and if you have questions that are related to the content and set-up of the study programme, please contact Frank Weissman,

Tailor-made track at De Rooi Pannen and BUas

Do you find the move from havo to hbo just a step too big, or are you not directly admissible to BUas because you don’t have economics or management & organisation in your Cultuur en Maatschappij profile? Then the tailor-made track for havo graduates may be the perfect choice for you! You will first study at mbo level for two years in the Medewerker Marketing en Communicatie programme at De Rooi Pannen in Tilburg. You will conclude these two years with an mbo level 4 diploma. Afterwards, you will continue your course of study in the Creative Business degree programme at Breda University of Applied Sciences, where you will obtain your bachelor’s degree within three years’ time.

Application and information 

Do you want to attend the tailor-made track for havo graduates? Please feel free to contact BUas coordinator Cagri Sumengen or De Rooi Pannen coordinator Bas Horsten. Want to learn more about the tailor-made track for havo graduates? Check out de Rooi Pannen.

During a 4 to 5 month exchange with one of our many global partner universities, you can have an international experience while maintaining your academic level of achievement. We encourage you to go abroad since this will enhance your employability internationally after graduation. Other advantages are increasing your international network, learning other languages and increasing your understanding of cross-cultural differences (and, naturally, also similarities). We can guarantee that your perspectives will shift to a global view!

We have built up partnerships with a large number of universities all over the world who will be happy to accommodate your exchange.

We are able to offer you the following universities:

  • Bournemouth University (UK)
  • Northern Arizona University (Flagstaff, USA)
  • Hanyang University (Seoul, South-Korea)
  • London School of Public Relations (Jakarta, Indonesia)
  • Ehrvervaskademiet Lillebaelt (Denmark)
  • University of Vic (Spain)
  • Bilkent University (Ankara, Turkey)
  • Bilgi University (Istanbul, Turkey)
  • Westerdals (Oslo, Norway)

Special features

The study allows you to learn about so many different areas of the media industry that it just never gets boring.

Rebecca van Onckelbach

Graduate Creative Business

Rebecca, graduate


After your bachelor

A job in the media is nothing like a traditional 9-to-5 one. After finishing your studies you can work ‘behind the scenes’ at production companies, entertainment agencies, internet providers, television and radio stations and the marketing departments of large companies where you can work as a media planner, project, content or marketing manager, communication consultant or producer. 

Learn more: After your bachelor.