Tourism Management

How do you give people a super holiday while taking into account the consequences of tourism for nature and local residents? How do you respond to the changing market in which technological developments and customer experiences are becoming increasingly important? This economic management degree programme will teach you all about it – and more!

Breda University of Applied Sciences has been known for its excellent tourism education for fifty years now. Do you want a lot of study options and personal guidance, while completing your degree in a vibrant international community with an informal atmosphere? Then the Tourism Management bachelor’s programme may be just the right choice for you.

After your degree

Tourism is a ‘people’s business’. It’s all about people, hospitality and experiences. But also about business skills, creativity and organisational talent. You can pursue a career as advisor, manager, marketer or purchaser in the tourism industry. After graduation from this economically oriented Tourism Management programme you will be entitled to call yourself a Bachelor of Arts.

Want to know more? After your degree.  

Study overview

During the Tourism Management programme you will work in project groups on issues taken from professional practice, linked to basic courses such as online and offline marketing, e-business, financial management, and consumer behaviour. In addition to acquiring knowledge, you will also develop competencies. These involve a mix of characteristics, behavioural aspects and skills which you use in your work as a professional. The programme is partly taught in Dutch, partly in English. The same holds true for the course material and literature used.

Year 1

Year 1 consists of twelve course modules that make up the core of the study programme. These modules focus on the travel industry and tourism destinations, in which you will address topics such as e-business, marketing, research, financial management, and consumer behaviour. You will find further details in the student handbook of Year 1 of the degree programme.

Year 2

Year 2 consists of twelve course modules: six general modules and six modules which relate specifically to the area of specialisation (track) you have chosen to explore. The six general modules will be Online Consumer Behaviour 2, Change Management, Smart Organisation, Experience Design 2, Online Marketing & Communication 2 and Financial Management. In addition, you will take English, one other foreign language course and Personal and Professional Development. In this year, you will choose one of the following four tracks:

  • Travel Industry
    The international travel & aviation industry is continually ‘on the move’ because of online developments, changing consumer behaviour and increasing competition. A continuous focus on the holidaymakers and travellers of the future is essential to understand how consumers search and make reservations and what there needs and requirements are. Therefore, it is important to detect trends and developments in the travel industry and keep on developing innovative services.
  • Recreation & Hospitality
    Today’s guests are in for an original, authentic experience, like their comfort and take a top service for granted. You will learn how you as an entrepreneurial and innovative manager could succeed in meeting their requirements.
  • Tourism Destinations
    A rising number of people are travelling around the globe. Tourism is an increasingly important source of income to more and more people. You will learn to study a destination from various perspectives (governments, companies, local residents and tourists) and how  a destination can be developed, promoted and managed.
  • Attractions & Theme Parks Management
    The attraction & theme park industry is growing and developing at a rapid pace. You will learn how a park can gain a competitive edge by using your creative ideas and knowledge of markets.
Year 3

As from Year 3, you will determine your own learning path more and more. You have meanwhile gained enough knowledge about the tourism industry to determine where your interests lie. You will do a 20-week work placement. You will gain practical experience and prepare for a position in the tourism-recreational field. The department boasts an extensive national and international network, which means that there are many options in terms of placement positions, both at home and abroad. You can make use of this network or set out to look for a suitable placement position yourself.

Areas of specialisation

In this year, you will choose one of the following areas of specialisation:

  • E-Tourism: thinking up, implementing and executing digital marketing and  management strategies for organisations operating in the tourism industry;
  • Tourism Design & Development: developing innovations, an approach and strategies for the development of international sustainable tourism;
  • Tourism Business: developing an entrepreneurial spirit, and inspiring employees to offer tourists high quality and services;
  • Tourist Experience: giving advice to organisations in the tourism industry to excel themselves in service-orientedness.
Year 4

In the fourth year of your studies, you will either start to gain more in-depth knowledge of your area of specialisation (Year 3) or choose a broadening minor, which will be followed by a graduation track during which you will write a thesis. Every area of specialisation offers a number of deepening course modules. In addition, you will work on a practical assignment for a commissioner in the Tourism Impact Lab during three terms, where innovation and impact are central. It is also possible to combine your graduation track with a year’s work experience at student training company Newways or YTP@Work. As you will work for the student training company for three days a week and work on your graduation assignment for two days a week, you will have many contacts with industry partners.

If your academic results are good, you will be offered the opportunity of attending the pre-master’s programme Strategic Business Management and Marketing. This degree will give you access to several universities where you can subsequently earn your Master of Science (MSc) degree within one year.

Study load

The average study load for this programme amounts to, on average, 40 hours a week, during 42 weeks. The number of hours students actually spend on their studies every week depends on each individual student and differs per week. The last weeks of each term and the exam weeks are relatively busy.

 

If you have graduated from vwo (pre-university education) and meet the admission requirements, you may qualify for the three-year Tourism Management track (accelerated programme). If you have a hbo or wo (higher professional/academic education) (propaedeutic) certificate or degree of an economic degree programme, you may also qualify for this accelerated track. In this case, you can contact intaketourism@buas.nl if you would like further information.

Structure of the programme

The three-year track of the Tourism Management degree programme is structured as follows:

Year 1
Before starting your studies, you will have to choose one of the following areas of specialisation:

  • Travel Industry
  • Recreation & Hospitality
  • Tourism Destinations
  • Attractions & Theme Parks Management

If you would like further information about these areas of specialisation, you are referred to the Year 2 study programme.

Year 2
In Year 2, you will further specialise, just like the students from the regular third year. As from this year, you will determine your own learning path more and more. You have meanwhile gained enough knowledge about the tourism industry to determine where your interests lie. You will do a 20-week work placement. You will gain practical experience and prepare for a position in the tourism-recreational field. The department boasts an extensive national and international network, which means that there are many options in terms of placement positions, both at home and abroad. You can make use of this network or set out to look for a suitable placement position yourself. In this year, you will choose one of the following areas of specialisation:

  • E-Tourism: thinking up, implementing and executing digital marketing and  management strategies for organisations operating in the tourism industry;
  • Tourism Design & Development: developing innovations, an approach and strategies for the development of international sustainable tourism;
  • Tourism Business: developing an entrepreneurial spirit, and inspiring employees to offer tourists high quality and services;
  • Tourist Experience: giving advice to organisations in the tourism industry to excel themselves in service-orientedness.

Year 3
The third year will be similar to the last year of the four-year degree programme. You will either start to gain more in-depth knowledge of your area of specialisation or choose a broadening minor, which will be followed by a graduation track during which you will write a thesis. Every area of specialisation offers a number of deepening course modules. In addition, you will work on a practical assignment for a commissioner in the Tourism Impact Lab during three terms, where innovation and impact are central. It is also possible to combine your graduation track with a year’s work experience at student training company Newways or YTP@Work. As you will work for the student training company for three days a week and work on your graduation assignment for two days a week, you will have many contacts with industry partners. If your academic results are good, you will be offered the opportunity of attending the pre-master’s programme Strategic Business Management and Marketing. This degree will give you access to several universities where you can subsequently earn your Master of Science (MSc) degree within one year.

Tailor-made track for Havo graduates

If you think the step from havo to hbo is a little too big or if you are inadmissible to Breda University of Applied Sciences, the special Tailor-made track (in Dutch: Maatwerktraject) may be a good alternative. Firstly, you will study at mbo level at De Rooi Pannen in Tilburg or Breda for two years. You will complete your studies with an mbo tourism - level 4 diploma: Leidinggevende travel & hospitality. Next, you will proceed to this Dutch-taught Tourism Management degree programme or the English-taught variant Tourism Management at Breda University of Applied Sciences, where you will earn your bachelor’s degree in three years.

Please note: If you would like to attend the Attractions & Theme Parks Management track, you will have to apply via Studielink before 1 April to be eligible for the selection procedure.

 

E-lab

In the E-Lab, first-year students of Tourism set out to work on online applications. They develop a mock-up for a tourism app, create content such as a 360˚film, an infographic and an animation video. They conduct online research and make social media analyses. Students experience how easy it is, in fact, to work with online tools. They also experience how important online tools are to share information and get in touch with customers.

Issues our students work on are, for example How do you give online information to  tourists? How do tourists perceive online tools? How do you create engagement via social media? How do you learn more about tourists by means of online tools? For further information you are referred to this video.

Student training companies

As early as during your studies, you will be connected to the industry for a certain space of time. In Year 4, you can combine the graduation project with a year’s work experience at these student training companies. You will be working on your graduation assignment for two days a week. On the three days you work at the training company, you will have lots of contacts with industry partners. You will develop your professional skills and obtain a leading edge over your fellow students with the extra work experience on your CV.

At student training company Newways, you will organise events, study trips, conferences and seminars for both internal and external customers and you will also execute them. At Newways Travel Desk, you will book business trips for employees of Breda University of Applied Sciences.

At Young Tourism Professionals@Work, you will work as a junior consultant on solving issues offered by the industry. One assignment could be conducting research into a customer journey, and the next assignment could be an online marketing strategy or developing a new product. The assignment formulated by your commissioner will determine what you are doing. You will give advice based on the information that you have conducted research into. You will do so for a wide range of commissioners working in tourism such as Riksja Travel, Den Haag Marketing, Keukenhof or VVV Noordoost Brabant.
 

Personal and Professional Development programme

During your studies, you will be supported by a coach in the tracks you will choose, and in your personal and professional development. We will teach you to have a critical look at yourself, and ask yourself who you are, what you want, what you can do, what you do, what your goal is and what you need for that purpose. You will learn to put yourself in somebody else’s position, what it is like to be in another culture and in other situations (empathic abilities). In addition, you will work on a critical fundamental attitude, learn to make well-founded choices and further develop your adaptability and problem-solving skills. In Year 2, each student will take part in a unique assessment, which results in a personal profile analysis (based on the DISC method). This analysis will provide insight into your behaviour, talents and how you tackle things and prefer to do things. It will also support you in making choices.

Tourism Impact Lab – connected to the industry

In the Tourism Impact Lab, all fourth-year students work together with leading companies from the tourism industry and lecturers on problems or issues presented by industry. Students are going to work on an impactful solution for the problem or issue. As a result of commissioners being closely involved in this learning community, we closely connect students and companies. Examples of major commissioners are TUI and Transavia, but also small startups take part, such as Travel Diaries and Breakzy.

Minor Aviation Management

Although the aviation industry has recently been under pressure because of pollution and other sustainability issues, it is still a fascinating industry. Despite the fact that it is a highly technology driven business, it will always remain a people’s business. During the Aviation Management minor you will encounter all the aspects of the ‘flying world’. We ‘fly’ from topic to topic such as cargo transport, changing business models, consolidators, airports and business travel management.

Within this minor we also benefit from our intense cooperation with companies in the field of aviation management. We are very proud to be well connected with airlines such as KLM, and airports such as Eindhoven Airport and Brussels Airport.

Study trip / fieldwork

On-site learning and internationalisation are important - if not indispensable - components of your Tourism Management programme. This means working in professional practice, not only seeing and experiencing destinations/organisations from your classroom chair, but actually seeing them on site, and showing the competences you learned at the same time.

With the aid of BUas and local companies in the tourism-recreational field, you will get to know a destination from different perspectives as you will not only be a visitor and tourist, but also a would-be professional. You will get to know a culture you may not be so familiar with.

The destinations of the study trip in Year 1 are various places in Europe. In Year 2, destinations both inside and outside of Europe will be visited. An alternative destination will always be offered in the Netherlands as well.

 

Exchange programmes

In Year 2 or 3 you will be offered an opportunity to study abroad for six months. The network of this degree programme consists of 100 partner universities located all over the world. If you want to take part in an exchange programme, you should comply with certain conditions. If you consider going on exchange within Europe, you may be eligible for a financial contribution from the Erasmus+ scholarship programme.

New Campus

Breda University of Applied Sciences is developing a new campus, a learning and working environment where all students and staff will come together to connect and inspire.

Read more on the campus website