Tourism Management

Would you like to know how tourism can contribute to the sustainable development of a destination? Curious how you can enhance the visitor experience in an attraction park? Then Tourism Management might be for you!

Tourism and recreation businesses face the challenge of maintaining their position in the fast-paced world of e-business. It requires traditional companies to develop new products and alternative customer approaches. This is what you will learn during your degree programme Tourism Management at Breda University of Applied Sciences.

After your bachelor

The range of jobs within the field of tourism is as varied as the tourism destinations that you can think of. How about e-commerce manager at a tour operator, yield revenue manager at an airline or sustainability coordinator at a holiday park?

After your graduation from the Tourism Management degree programme you are entitled to the degree of Bachelor of Arts.

Like to learn more? After your bachelor.  

Study overview

The Tourism Management programme trains you to become a professional manager in the tourism and recreation industry. During the programme you will work on problems from practice, linked to basic courses such as online and offline marketing, e-business, financial management, and consumer behaviour. In the study programme, theory and practice are carefully integrated. You will work in project groups together with fellow students. In addition, the courses, skills training programmes, guest lectures, company visits, study trips and work placements will help you develop the competencies you need as a qualified professional.

Year 1

The first year will centre around three themes: the travel industry, the recreation sector, and tourism destinations. The year is constructed of twelve modules which make up the core of the study programme. Several city and company visits will be part of the course modules. You will also go on a study trip. In addition, you will take English and one other modern language course. The options are French, German, Spanish, Italian and Chinese. Foreign students are advised to attend Dutch classes. Depending on your prior knowledge and the number of participants, you can enter the programme at different levels.

Year 2

The second year is constructed of 12 course modules: six general modules and six course modules which relate specifically to the specialisation area (track) you have chosen to explore. For instance, the general modules are Change Management, Smart Organisation and Online Marketing & Communication 2.

You also choose one of the four tracks according to your interest: Travel Industry, Recreation & Hospitality, Tourism Destinations, Attractions & Theme Parks Management.

Year 3

In your third year of study, you will explore the subject matter in more depth. To do so, you will choose one of the following specialisations of study:

  • Tourism Business focusses on revenue management, sales, and entrepreneurship.
  • Tourist Experience focusses on behaviour, creativity, judgement of character, inspiration, and entertainment.
  • Tourism Design & Development focusses on analysis, policy, networking, and dynamic context.
  • E-Tourism focusses on online tools, online revenue models, online customer profiles and analytics.

In addition, half of the third year consists of a 20-week work placement. The programme boasts an extensive international network, which means that there are many options in terms of placement positions. You can make use of this network or set out to look for a suitable placement position yourself.

Year 4

In the fourth year of your studies, you will opt for a minor in order to either broaden or deepen your knowledge. The minor is followed by a graduation track during which you will write a thesis. Alternative options are completing a one-year track in student training company Newways, YTP@Work (Information in Dutch). You will work for the training company three days a week, and work on your graduation assignment two days a week. An additional advantage is that you will acquire many industry contacts. At Newways you have the opportunity to spend your entire fourth year organising and executing study trips, events, and conferences, for internal as well as external clients. At Young Tourism Professionals @ Work (YTP@Work), you work on industry assignments that vary from customer journey research and consultancy to creating, improving and/or analysing online marketing and communication strategies. 

Pre-master

If your academic results are high enough, you will be offered the opportunity of attending the pre-master’s programme Strategic Business Management and Marketing. This degree will give you access to several universities where you can subsequently earn your Master of Science (MSc) degree within one year’s time.

Study load

The average study load for this programme amounts approximately 40 hours a week, during 42 weeks. How many hours a week you actually spend studying depends greatly on the person and differs per week. The last weeks of a block and the exam weeks are relatively busy.

 

Travel Industry

The international travel industry is continually ‘on the move’ because of online developments, changing consumer behaviour and increasing competition. You will be taught how you can develop innovative services and travel products by being creative and using new media and technology to deliver an optimal travel experience to modern consumers.

Recreation & Hospitality

Present-day guests are looking for original and authentic experiences, appreciate comfort, and take top service for granted. You will learn how to arrange qualified staff who have a guest-centric and service-oriented mind-set. And you will be capable of creating a pleasant and safe environment and ensure streamlined organisational processes.

Tourism Destinations

A rising number of people are travelling around the globe. The international growth of tourism requires new investments, smart plans and creative entrepreneurs and organisations that design the tourism of the future. You will learn how you can make a destination analysis and work on creating ideas, concepts or solutions that will contribute to sustainable development of a tourism destination.

Attractions & Theme Parks Management

The Attraction & Theme Park industry is rapidly growing and changing. Museums and science centres no longer focus exclusively on education, zoos are building more theme-based animal facilities and shopping centres are expanding by building attractions like aquariums and simulation games. You will learn how you can add value to visitor experiences by developing new products and services. This track will be offered in conjunction with Hotel Management and Leisure Management. 

This track will be delivered together with Leisure and Hotel. More information on this track can be found on the website Discover Attractions and Theme Parks Management.

 

The Tourism Management programme offers you the opportunity to finish your degree programme in three years if you already have a pre-university education (vwo or Hochschulereifezeugnis), a higher professional / university education (hbo/wo) propaedeutic certificate or degree or the tailer-made track for ‘havo’ graduates.

Year 1

Before you start the programme you choose a foreign language in advance and one of the following tracks. You will follow the regular programme of year 2 during this first year.

  • Travel Industry
  • Recreation & Hospitality
  • Tourism Destinations
  • Attractions & Theme Parks Management.
Year 2

You will choose a specialisation in your second year of study. Your options will be:

  • Tourism Business (focus on revenue management, sales and entrepreneurship)
  • Tourist Experience (focus on behaviour, creativity, knowledge of human beings, inspiration and entertainment)
  • Tourism Design & Development (focus on analysis, policy, networking, dynamic context)
  • E-Tourism (focus on online tools, online revenue models, online customer profiles, analytics)

You will also do a 20-week work placement. You will choose a host company yourself. Are you going to choose a tour operator, an accommodation provider, an airline or perhaps an attraction park? Is it going to be the Netherlands or would you choose a company abroad? It’s up to you!

Year 3

In the fourth year of your studies, you will opt for a minor in order to either broaden or deepen your knowledge. The minor is followed by a graduation track during which you will write a thesis. Alternative options are completing a one-year track in student training company Newways, YTP@Work (information in Dutch). You will work for the training company three days a week, and work on your graduation assignment two days a week. An additional advantage is that you will acquire many industry contacts. At Newways you have the opportunity to spend your entire fourth year organising and executing study trips, events, and conferences, for internal as well as external clients. At Young Tourism Professionals @ Work (YTP@Work), you work on industry assignments that vary from customer journey research and consultancy to creating, improving and/or analysing online marketing and communication strategies.

Special tailor-made track for ‘havo’ graduates

You have just earned your havo diploma, would really like to work in the tourism industry, but are not sure about the step from havo to hbo. Either you fear this step is a little too big, or you are inadmissible to Breda University of Applied Sciences. Breda University of Applied Sciences, in cooperation with De Rooi Pannen, offers the perfect alternative in the form of the tailor-made study track. You will start your course of study with two years at one of the programmes 'Medeweker marketing en communicatie' or 'Medewerker Evenementenorganisatie' at De Rooi Pannen (mbo level) in Tilburg. You conclude your studies with an mbo diploma level 4. Next, you will proceed to this Breda University of Applied Sciences’ degree programme  where you can earn your bachelor’s degree in three years.

Please note: if you want to attend the study track of Attractions and Theme Parks Management, you will be required to apply in Studielink before 1 April in order to be included in the selection procedure.

More information

For more information on this tailer-made programme, please contact Joep Coolen (coolen.j@buas), coordinator of Breda University of Applied Sciences, or Bas Horsten (b.horsten@derooipannen.nl), coordinator of De Rooi Pannen. Read more about this tailor-made programme for 'havo' graduates at De Rooi Pannen (in Dutch).

Pre-master

If your academic results are high enough, you will be offered the opportunity of attending the pre-master’s programme Strategic Business Management and Marketing. This degree will give you access to several universities where you can subsequently earn your Master of Science (MSc) degree within one year’s time.

 

Exchange programmes

Studying abroad for a while gives you an opportunity to broaden your horizons. Breda University of Applied Sciences has built partnerships with a large number of universities all over the world which will be happy to accommodate your exchange. An exchange period lasts approximately 20 weeks. Possible countries are Spain, China, Italy, France, Ireland, Arizona (USA), Finland and Portugal.

New Campus

Breda University of Applied Sciences is developing a new campus, a learning and working environment where all students and staff will come together to connect and inspire.

Read more on the campus website