Hotel Management

Can you turn a hotel stay into an unforgettable experience? Do you combine excellent service, sustainability and profit maximisation? If you want to make a difference, this programme is for you!

In hospitality, creating an experience for the guest is all important. How do you respond to the individualisation of society and how do you deal with an increasingly critical customer? You will learn in our Hotel Management programme. After your graduation you will be ready to go the extra mile with your professionalism, creativity and innovative ideas.

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After your bachelor

As a manager in hospitality, you oversee the operations of an organisation that runs 24 hours a day, 7 days a week and 365 days a year. Our graduates work all over the world, across the entire spectrum of the hospitality industry at, for instance hotels, holiday resorts, cruise companies, party caterers or conference venues.

After successful completion of the Hotel Management degree programme you are entitled to the degree of Bachelor of Arts.

Like to know more? After your bachelor.

Study overview

In four years, you will learn how to develop to an all-round Hotel Manager. Where will you find your dream job? Think big, think anywhere, because our students work all over the world. But first things first. You do need to develop, in order to get there. We will help you learn the things you need to know, improve your skills and offer you training on-the-job. With our programme, we will provide you with all you need to get your future job!

You can find more information about planning, curriculum and subjects in the complete programme. We will explain below what you can expect in each year.

Year 1 – Propaedeutic phase

The two first year modules are offered on alternating basis. 

Knowing the fundamentals of Hospitality Operations. This module is an introduction to Operations Management and Management Information Systems in hospitality management organizations, in combination with practical training in the in-house training company Sibelicious website / brochure.

Understanding the Hospitality Management Industry. You will learn how to deal with the basics of Finance, Economics, Marketing, Business Law & Ethics and Investigative Abilities in relation to the hospitality management industry.

Competencies learned in these modules are brought together at the end of the year in a final project. In a small group of students you will make a prototype of ‘the lobby of the future’! 

Year 2/3 - Main phase I

Year 2 consist of a total of 3 modules, the second and the third of which are offered on alternating basis.

Developing People and Organisations 
Take a close look at behavioral aspects of working with people in organisations. (Courses: Oganisational behaviour, Business Law & Ethics, Investigative Abilities and Economics)

Managing Business Performance and Innovation
Learn how to deal with customer relations, service marketing and pricing strategies. (Courses: Accounting, Operations Management, Management Information Systems and Marketing)

Exploring the International Hospitality Industry
In this 5 month 
practical placement you will experience living and working in a real life, cross cultural hospitality environment abroad. 

Practical placement

In order to ensure all students can be visited by their supervising lecturer, and in accordance with Breda University of Applied Sciences’ safety and security guidelines, a policy of geographical clustering is being followed and placements are located in the following countries and regions:

Belgium France Germany Spain & Mallorca England, Ireland & Scotland Dutch Antilles (Aruba, Bonaire) Malaysia (Kuala Lumpur) Thailand (Bangkok) Australia New Zealand South Africa (Cape Town area) United Arab Emirates (Dubai, Abu Dhabi)*.

*Please note that these destinations might change because of unforeseen circumstances.

Year 3 - Main phase II

Creating Excellence in Hospitality Management
The main focus of this module is strategic management. It examines the corporate strategic possibilities of organisations and encourages you to integrate, at a strategic level, what you have learned in previous courses, based on investigative abilities.

Year 4 – Graduation phase

In the final year, you choose a personalised context in which you will perform your bachelor’s thesis and have the possibility to complete a personalised curriculum component (e.g. a minor, work placement, advisory report, business plan). Under the supervision of a personal coach, you will work on your final thesis, which you will defend at the end of the year.

Study load and coaching

Study load
The study load differs per theme but you will spend an average of 32 hours per week on school. This means following lectures, working on projects and assignments and preparing for assessments. During the practical weeks 'Operations' you will be working full-time in the catering, kitchen, restaurant or behind the reception of our school.

Study coaching
During your years at Hotel Management, you will take part in the Management Development Programme. Here you create a Personal Development Plan (PDP). This document is characterized by a dynamic and evolving content that will be, together with your results, the point of departure in your meetings with your Study Coach. Your coach will monitor your progress and development during your academic experience, and will help you to get the best out of yourself.

Student counsellor
The student counsellor provides information, advice and guidance relating to educational and occupational choices, study conditions and student grants. This is also the person to turn to if you wish to discuss personal problems that may be affecting your life as a student.


Next to the regular programme, the Hotel Management programme offers some extra’s to prepare you even better in your future job. What about our in-house training company Sibelicious, the Management Development Programme, an extra foreign language or the Hilton class for top performing students. . 

In-school training company - 'Sibelicious'

At our in-house training company Sibelicious you will work in several outlets such as catering, front desk, store room, restaurant and kitchen. You organise, cater for, manage and provide service to real customers, who come in daily for lunch, dinner, a meeting or a congress.

In your first year you will be managed by your second year peers. In your second year you yourself will take up the manager’s position and be responsible for budgets and dealing with the staff from a specific Sibelicious department.

You will get to know all the different aspects of the business – from the first contact with the client, to drafting a proposal and budget, right up to the execution of an actual event and the after-care. The front desk is a separate section of Sibelicious where you get to take charge of the coordination of cleaning, maintenance, and distributing office supplies.

Management Development Programme

When you study Hotel Management, you will take part in the Management Development Programme. With this programme you can develop your personal and professional skills, in order to get the best out of yourself. The Management Development Programme will be continuously ongoing through your 3 or 4 years of study.

Throughout the Management Development Programme, you will create a Personal Development Plan (PDP). This document is characterized by a dynamic and evolving content that will be, together with your results, the point of departure in your meetings with your Study Coach. Your coach will monitor your progress and development during your academic experience.

Second modern foreign language

As the hospitality industry is international by nature, it goes without saying that studying foreign languages will be an integral and important part of your studies. Besides proficiency in English – today’s leading language in the hospitality industry, you are required to select and study one of the following foreign languages:

  • French
  • German
  • Spanish
  • Dutch (only for non-native speakers)
Study Trips

To experience your theory in the real world, you will receive 3 international study trips. Only then you can see, look and feel how it’s like to work in the hospitality business.

The main goal during the study trip in the propeadeutic phase is to introduce you to the international hospitality industry and to familiarize you with the various aspects of it. Special attention is given to hospitality, service concepts, cross cultural aspects and sustainable development within the hospitality industry. Getting in touch with the industry and reflecting on the observations and interactions with it, are an important part of the activity.

The study trip in the main phase aims you to let further experience the theory of beverage management (wines and spirits). The field trip will be preceded by a wine/spirits course so that students will be able to compare the theoretical part with the actual beverage industry’s standards and techniques.

Together with your fellow students of International Facility Management, you will take part in the third and last study trip. In this trip you will further experience the way several departments working together, with overlapping disciplines like finance, marketing, revenue and sustainability.

Hilton Class

Every year a group of top performing students will be selected by this study programme and Hilton to benefit from exclusive guest lectures and have access to Hilton Worldwide University e-learning programmes. They also get support and advice from senior executives from Hilton.

Students on the Hilton Class will also be offered two full-time placements at Hilton. Outstanding students could also secure the opportunity to start their career with Hilton upon graduation.

You will benefit from the intensive 3-year programme in two respects: you gain one year in time, and save one year of tuition fees.

  • after vwo (pre-university) or after another propaedeutic year (economic programme): You will start in year 2 and also receive basic knowledge and skills from the propaedeutic phase.
  • taylor-made track for 'havo' graduates: You will start your course of study at De Rooi Pannen (mbo level) and you will proceed at Breda University of Applied Sciences in year 2 of the regular 4-year programme. 
Special tailor-made track for ‘havo’ graduates

You have just earned your havo diploma, would really like to work in the hospitality industry, but are not sure about the step from havo to hbo. Either you fear this step is a little too big, or you are inadmissible to Breda University of Applied Sciences. Breda University of Applied Sciences, in cooperation with De Rooi Pannen, offers the perfect alternative, especially for you, in the form of the tailor-made study track. You will start your course of study at De Rooi Pannen (mbo level) in Tilburg where you will spend two years. You conclude your studies with an mbo diploma in horeca (level 4, Horecaondernemer/-manager). Next, you will proceed to Breda University of Applied Sciences’ degree programme Hotel Management, where you can earn your bachelor’s degree in three years. This means that you will be in possession of an mbo diploma and an hbo degree after five years of studying! You can apply for this programme at De Rooi Pannen.

More information on the website of De Rooi Pannen (in Dutch).

3-year track for students with both Havo and a mbo-4 HOM diploma
Students that hold a havo / vwo diploma in combination with a vocational diploma level 4, Horeca ondernemer / -manager (mbo-4 HOM) can finish this degree programme in three years as well. You can apply at the Academy of Hotel Management and take part in the selection procedure in order to start in the second year of the International Hotel Management programme. 

3-year programme after pre-university education or after propaedeutic year

The differences between the 3- and 4-year programme can mainly be found in your first year of study. The 3-year programme starts with modules from the second year of the regular programme. To ensure that basic knowledge of the propaedeutic phase is covered, some additional classes are scheduled and relevant study material is made available to you. Furthermore you will be shortly introduced to the hospitality industry with practical components in our in-house training company.


Other countries, different cultures, meeting new people... Does this appeal to you? Then you can add an extra international dimension to your studies by doing a six month exchange programme or even obtaining a double degree.

Exchange programmes are offered by universities in: Canada (Vancouver), China (Hong Kong, Macao), Finland (Helsinki and Jyväskylä), France (Chambéry, Institute Paul Bocuse), Germany (Bad Honnef), Hungary (Budapest), Portugal (Faro), Spain (Barcelona and Palma de Mallorca), England (Bournemouth and London), USA (Flagstaff, Orlando).

Double degree

By studying abroad the entire fourth year of studies, you can - under certain conditions - obtain both the Breda University of Applied Sciences degree and the degree of the host institution. At this moment, it is possible to obtain your Double Degree in Helsinki (Finland).

Top Rated Programme

Keuzegids 2019+2020

Discover Hotel Management at BUas

Nieuwe campus

Per 1 januari 2020 zijn wij 'All together' op onze campus. Dat biedt volop kansen om elkaart e ontmoeten, te inspireren en kennis uit te wisselen.

Ontdek de campus
The small-scale structure of the programme sees to it that you are given the attention you need and deserve.

The perfect way to find a placement?

We have organised a company market for Hotel and Facility Management students. There were no less than 60 professionals from the industry to represent their company and recruit placement students.

The professionals were also invited by our graduating students to give feedback on their research and ideas for the hospitality industry. A perfect moment for our industry partners to connect with and recruit their future professionals!

Watch this video