Leisure & Events Management
This English-taught professional bachelor's programme prepares you for a career in the international leisure industry. In 3 or 4 years’ time you will learn how to create memorable and meaningful experiences which contribute to a more beautiful world.
After your bachelor
Quality of life is becoming increasingly important in the way we spend our spare time. As a leisure manager, you may take up a career in theatres, music labels, sports centres or city marketing. Career examples are: concept developer, operations manager at a theme park, policy advisor.
After successful completion of the Leisure & Events Management degree programme you are entitled to the degree of Bachelor of Arts.
Like to know more? After your bachelor.
The Leisure & Events Management programme is delivered thematically. The programme consist of an ‘international classroom’, which involves a mix of Dutch and non-Dutch (international) students in one classroom. The regular programme takes four years, but there is a possibility to do a 3-year programme, which is referred to as the fast track (or accelerated programme).
The Leisure & Events Management programme is also offered in Dutch as Leisure & Events Management. Breda University of Applied Sciences also offers a three-year academic programme in Leisure, Bachelor of Science Leisure Studies.
- Year 1
The Leisure & Events Management programme is delivered thematically. This means that subjects such as economics, management, communication and market research are dealt with in content-related projects, rather than in separate topics. Examples of modules are: Leisure Productions, Imagineering, Running Businesses, Design & Marketing and Stakeholder Management.
- Year 2
Leisure is a very broad term. In the second year you have the opportunity to focus on:
- Event Management
- Attractions & Theme Parks Management
- Social Innovation
- Leisure & Events Management (broad-based).
- Year 3
Most of the third year is occupied by a work placement. You may perform your work placement either for a company preferably abroad. In this year you will also have the opportunity to follow a half-year exchange programme at one of our partner universities, followed or preceded by a shorter work placement.
- Year 4
In the first half of the fourth year, students work on one large-scale project or a variety of smaller projects commissioned by the leisure industry within the scope of their minor track. You may, for instance, organise a festival, write policy plans or investigate the marketing activities of a sports club. The second half of the fourth year is reserved for your individual graduation assignment. At the request of an organisation from the industry, you will conduct research in your specialist area, give advice and make an implementation plan for this.
- Study load
The average study load for this programme amounts approximately 40 hours a week, during 40 weeks. How many hours a week you actually spend studying depends greatly on the person and differs per week. You may have an amount of deadlines and tests at certain moments, so your planning skills must be perfect.
After completing the first year you have the opportunity to choose one of the following tracks:
- Event Management
- Brands are doing everything they can to engage their customers and to set themselves apart from their competitors. This provides opportunities for the event industry. Events themselves can also be or become strong brands, such as Tomorrowland. There is a strong need for a new generation of event managers who are capable of responding to these developments. The Event Management track will give you a deeper insight into the event industry. You will learn to design creative and innovative concepts for events, and develop these into new business and revenue models, from a commercial perspective. Of course, you will also have to be able to produce the events yourself. Additionally, Event Management focuses on personal development, or in other words, on you as a future events professional. Interested in organising events? Check this video for an insight into the events industry.
- Attractions & Theme Park Management
The attraction and theme park industry is rapidly growing and changing. Museums and science centres no longer focus exclusively on education, but are adding entertainment and experiential elements to their offerings in the form of themed exhibitions, interaction and attractions. Zoos are building climbing parks; shopping centres are adding value to the shopping experience by means of, for instance, aquariums and simulation games. At the same time, major attraction parks are evolving into holiday resorts, featuring hotels, entertainment centres and water parks. Gaining an edge over their competitors is now more important than ever for all these attractions. As a result, young professionals with creative ideas and market knowledge are in growing demand. In this track you will learn to understand the market and develop business models for new products or services at existing attractions. You will learn how to enhance the visitor experience and you will learn about marketing, finances, personnel planning, hospitality and safety. As a future visitor attraction manager, you will also develop skills in the areas of communication, networking and negotiating. You will be working on real-life assignments drawn from the professional field. You will also have the opportunity to do your work placement at leading parks and resorts, such as Walt Disney World Resort in Orlando and the Efteling.
More information on this track can be find on the website Discover Attractions and Theme Parks Management.
- Social Innovation
Social Innovation involves people or organisations working together towards creative solutions to problems and leads to surprising, new business opportunities. In this process, clever use is made of existing resources and people’s enthusiasm. The website ‘Couchsurfing’ is a good example of this. On this website, travellers all around the world offer each other a free place to sleep in their homes in order to save money on accommodation. Not only is it a cheap way to travel, but it is also an easy way to make international contacts. Within the Social Innovation track you will set to work on concrete, real challenges. You will learn to bring the right people together and direct the entire process that follows as a result. You will learn how to cooperate more efficiently and acquire techniques to work out viable ideas. What’s special about this track, is that its curriculum is not set in stone, but still, all competencies of the leisure manager are dealt with. Every year, you will work on eight different assignments. Successful development and completion will require you to use methods and theories from the fields of, for instance, Experience Design, Community Design en Process Design.
- Leisure Management
This broad-based track addresses various leisure industry sectors. The starting point is that the different elements, such as events, cultural venues, multifunctional leisure locations (e.g. Amsterdam Arena) and attraction parks are interconnected rather than separate from each other. Knowledge development, solutions to problems, and innovations will therefore always be generated by interrelationships between sectors. During this track you will be trained to operate effectively within and between the various leisure sectors. Your role will be one of innovative connector, the linchpin of the organisation. You also know how to apply the knowledge acquired from the leisure sector to other sectors within our society. Dutch and English offered.
The regular track of this programme takes four years. However, with a propriate pre-education a three-year track is available.
- The 3-year track for students who already have a vwo diploma, a ‘Hochschulreifezeugnis’ (Abitur) or a comparable pre-university education
- The tailor-made track for 'havo' graduates: You will start your course of study at De Rooi Pannen (mbo level) and you will proceed at Breda University of Applied Sciences in year 2 of the regular 4-year programme.
- 3-year track
How does it work?
Since you did not follow the regular first year, crash courses of that year will be offered simultaneously for most of those subjects, in addition to your second-year courses. You will be supported by a study career coach, who can also advise you on how to prepare for your placement. Keep in mind that this first year will be very busy and challenging! This year will be your propaedeutic phase, which means that it involves a binding study recommendation of 60 EC.
Most of the second year is occupied by a work placement. You may perform your work placement either for a company in the Netherlands or, preferably, abroad. In this year you will also have the opportunity to take a half-year exchange programme at one of our partner universities, followed or preceded by a shorter work placement.
In the first half of the third year, students work on one large-scale project or a variety of smaller projects commissioned by the leisure industry within the scope of their minor track. You may, for instance, organise a festival, write policy plans or investigate the marketing activities of a sports club. The second half of the third year is reserved for your individual graduation assignment. At the request of an organisation from the industry, you will conduct research in your specialist area, give advice and make an implementation plan for this.
Should you be interested in the 3-year track and if you have questions that are related to the content and set-up of the degree programme, please contact Liedewei Ratgers. If you have questions about administrative and procedural matters, such as previous qualifications and other admission requirements, contact our Student Office.
- Special tailor-made track for ‘havo’ graduates
You have just earned your havo diploma, would really like to work in the tourism industry, but are not sure about the step from havo to hbo. Either you fear this step is a little too big, or you are inadmissible to Breda University of Applied Sciences. Breda University of Applied Sciences, in cooperation with De Rooi Pannen, offers the perfect alternative in the form of the tailor-made study track. You will start your course of study with two years at one of the programmes 'Medeweker marketing en communicatie' or 'Medewerker Evenementenorganisatie' at De Rooi Pannen (mbo level) in Tilburg. You conclude your studies with an mbo diploma level 4. Next, you will proceed to this Breda University of Applied Sciences’ degree programme where you can earn your bachelor’s degree in three years.
Please note: if you want to attend the study track of Attractions and Theme Parks Management, you will be required to apply in Studielink before 1 April in order to be included in the selection procedure.
For more information on this tailer-made programme, please contact Joep Coolen (coolen.j@buas), coordinator of Breda University of Applied Sciences, or Bas Horsten (email@example.com), coordinator of De Rooi Pannen. Read more about this tailor-made programme for 'havo' graduates at De Rooi Pannen (in Dutch).
In the third academic year, many of the International Leisure & Events Management students take the opportunity of doing a part of their course at a university abroad. An exchange period lasts approximately 20 weeks. Possible destinations are: Spain, China, Italy, France, Ireland, Arizona (USA), Finland and Portugal.
In your third-year you will get acquainted with the world of work in the leisure industry. During your placement, you will be learning in an operating and assistant position from a professional. You will work on assignments such as developing a sponsorship plan for a sport event; assisting in the organisation of an event; conducting research into the needs of a specific target group in the field of sports or culture; developing concepts and products; and/or assisting in activities for a policy or strategic business unit. You will have the opportunity of working in the leisure industry abroad or in the Netherlands. Breda University of Applied Sciences has business contacts all over the world and will support you in your search for the right host company.