Master of Science Leisure and Tourism Studies

The programme consists of two phases. The aim of the first phase is to provide context in the form of master’s courses. In the second phase you will work on providing your own content to the field in the form of your master’s thesis.

This programme covers 12 months and is made up of two main phases:

Phase 1 Master's courses on leisure in a network society

All five master’s courses in this first phase will have a dynamic set-up in the sense that they are positioned within the context of Leisure in a network society. The master’s courses centre on the two main current research programmes in Leisure and Tourism: Experiences & Storytelling and Place-making & Events.

Leisure, Creativity and Space
This master’s course discusses recent insights into the processes of globalisation, mediafication and commercialisation and their impact on the changing role of leisure in the design of public and private places and spaces.

Understanding Leisure and Tourism Attractions and Events
Recent insights and research in the field of change management, innovation, networks, co-creation, attractions, theme parks, and ‘eventful cities’ are the key ingredients of this master’s course.

Imagineering as Strategic Design in Leisure Organisations
Central themes of this master’s course include strategic management, value creation, and strategic design. You are introduced to the theoretical foundations of imagineering and their application in the creative industries.

Experience Marketing in Leisure and Tourism
As marketing is a key instrument in the leisure and tourism industry, the master’s course in Experience Marketing will immerse you into the field of marketing and market research, zeroing in on the leisure and tourism industry and the experience economy. The pros and cons of various research techniques is one of the topics addressed in this course.

Analysing Leisure Interactions
You are introduced to the field of practice theories and core concepts of leisure and tourism studies. You work in groups to study issues related to authenticity, new media or happiness.

Phase 2 Master's thesis

To ensure a smooth progression from the course and content phase - phase 1 - to the thesis phase - phase 2 - you will first attend the Seminar Leisure Studies to select and elaborate a thesis topic. A structured process leads to the finalisation of your individual thesis proposal. This proposal culminates in a research thesis on a theme which has scientific and societal relevance.

The Master of Science Leisure and Tourism Studies is a one-year, full-time programme. The total study load is 60 ECTS, including the final project. To give you an idea: 1 ECTS = approximately 28 hours a week.

We offer you a small-scale study environment as the number of students involved in this master are limited. For questions on the content of the programme, lecturers can be easily reached. Besides, the Programme Coordinator is available to help with day-to-day issues. If you wish to discuss personal problems that may be affecting your life as a student, you can turn to the student counsellor.