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Storytelling research and design, with and for the leisure, tourism and hospitality industry.
Measurement and design of leisure and tourism experiences and their impacts.
Analysing the relationship between people, places and events.
The impacts of tourism on society.
Content, creation, and cultural context of artistic/entertainment video games.
The role and place of city logistics innovations in transition towards smarter and sustainable cities.
The mitigation of tourism and transport impacts on the environment.
Playful organisations and learning systems.
Research on the interaction between the built environment and mobility.
Successfully designing and staging sustainable hospitality experiences.
Creating and testing new immersive media strategies and content (VR, AR, MR).
This professorship investigates the application of digital realities within the realm of cultural tourism.