Serious Games, Innovation & Society

Application areas

• Tourism, leisure and hospitality: location-based games, digital tourism, sustainable tourism (Scithos, DigiTourism, SmartCultour)
• Spatial planning: logistics and mobility, urban planning, placemaking, and maritime spatial planning. (Public Play Space, MSP Challenge simulation platform, DigiShape)
• Energy transition: hydrogen economy, offshore wind industry
• Ecosystem and natural resource management: sustainable tourism, fishery and ecology management (ECOSCOPE)

Keys of areas of expertise

• Digital Humans (Avatars) – highly realistic digital characters for natural interaction in entertainment and learning environments (VIBE, EPIC)
• Organisation & Management in a Digital Society: entrepreneurship, management, strategy, leadership, and change (organizational resilience in the creative industries)
• Digital Twins for spatial planning support and complex decision-making – data-driven, intelligent, digital replicas of real-world organisations or systems (MSP Challenge, ILIAD – digital twin of the ocean)

The professorship is one of the pillars of the cross-academy R&D programme on Digital Realities and closely linked to the professorships of Creative and Entertainment Games and Digital Media Concepts.

In the Cradle Lab, state-of-the-art entertainment games, serious games and digital media innovations are designed and developed.

We work in national and international R&D consortia on a large portfolio of challenging R&D projects funded by NWO, RAAK-SIA, H2020 and Horizon Europe, EU-Green Deal, Creative Europe, Interreg, and Erasmus+. We are active partners in innovation ecosystems such as MindLabs and Digishape. 

The research team:

• Igor Mayer
• Harald Warmelink
• Jessika Weber Sabil
• Carlos Santos
• Magali Goncalves
• Bram Heijligers

CRADLE R&D Lab

Research staff and students of AGM / CRADLE have a passion to design, engineer and innovate. This is highly complementary to applied scientific research on the one hand, and business and societal interests on the other. In the CRADLE R&D Lab, the next generation of digital realities is designed and created – the integration of geodata and big data, models, and simulations with artificial intelligence, advanced game technology, V/AR and playful interactions. 

Photogrammetry Studio

The Photogrammetry Studio is one of the few high-quality photogrammetry facilities for facial scanning in the Netherlands, and certainly in the region.