The professorship of Serious Games, Innovation & Society focuses on serious games for professional learning, team performance, organisational change, and the management of complex systems. Research methods include serious game design and engineering, evaluation and impact research, case studies, sector studies and field labs.
The professorship is one of the pillars of the cross-academy R&D programme on Digital Realities and closely linked to the professorships of Creative and Entertainment Games and Digital Media Concepts.
In the Cradle Lab, state-of-the-art entertainment games, serious games and digital media innovations are designed and developed.
We work in national and international R&D consortia on a large portfolio of challenging R&D projects funded by NWO, RAAK-SIA, H2020 and Horizon Europe, EU-Green Deal, Creative Europe, Interreg, and Erasmus+. We are active partners in innovation ecosystems such as MindLabs and Digishape.
The research team:
CRADLE R&D Lab
Research staff and students of AGM / CRADLE have a passion to design, engineer and innovate. This is highly complementary to applied scientific research on the one hand, and business and societal interests on the other. In the CRADLE R&D Lab, the next generation of digital realities is designed and created – the integration of geodata and big data, models, and simulations with artificial intelligence, advanced game technology, V/AR and playful interactions.
The Photogrammetry Studio is one of the few high-quality photogrammetry facilities for facial scanning in the Netherlands, and certainly in the region.
Can computers talk like humans? Look like humans? Behave like humans? The project of Virtual Humans in the Brabant Economy (VIBE) focuses on developing and testing virtual humans to make this happen.