Minor Storytelling in Experience Design
In this complex world, people are searching for meaningful experiences. In the Storytelling in Experience Design minor, you will learn how to design experiences, combining the magic of stories and the power of imagination.
Why choose this minor?
- You will hone your creative thinking skills to perfection
- You will learn how to create unforgettable live experiences
- You will make people experience stories
- You will work for real clients
About this minor
The world around us is changing rapidly. In this complex world, people are searching for meaningful experiences. In this minor, we combine the power of storytelling and imagineering.
The origins of storytelling go back thousands of years to the sharing of campfire stories. Nowadays, storytelling has also become part of theme parks, events, games and media, as well as books, theatre and movies. Storytelling adds extra meaning to experiences.
Imagineering is a new approach. It is a blend of imagination and engineering. It involves using your imagination to design experiences. Designing unique experiences requires collective creativity.
On this minor’s Project Factory, you will work on several group projects for real-life clients in the leisure industry, developing the skills of a creative expert in the process.
More information:
- Language of instruction
Dutch & English.
Depending on the number of applicants, there may be a combined Dutch-English group. In that case, English would be the shared community language, but projects would be in your preferred language. You will always be permitted to submit products in your preferred language (Dutch or English).- Admission requirements
Admission requirements for BUas students:
- Propaedeutic certificate obtained
Admission requirements for external students:
- Propaedeutic certificate obtained
- Learning outcomes & competencies
- Developing creative thinking and a creative mindset
- Designing live experiences as collective creations
- Co-designing live experiences enhanced with storytelling
- Applying storytelling techniques to the design of various live experiences
- Facilitating relevant stakeholders’ involvement in the design of story experiences
- Prototyping and testing ideas
- Topics and structure of the minor
Project Factory and courses:
At Project Factory, you will work on a variety of individual and group challenges. The Experience Design and Storytelling courses involve masterclasses and workshops designed to broaden and deepen your knowledge and competencies.Topics:
- Imagineering method and perspective
- ABCDEF innovation model
- ACTIVE approach
- Design research
- Facilitating creative sessions
- Creating concepts
- Designing live experiences
- Prototyping and testing
- Storytelling techniques
- Universal storyline
- Implicit and explicit storytelling
- Character bible
- Emotions
- Emotional journey
- Teaching & assessment
In the Learning Community students, clients and experts learn collaboratively on campus. You will not become a creative expert in your back room. We meet on the BUas campus and out in the field three or four days a week.
Assessment
Group challenge: The story introduction.
Individual portfolio assessment: During the minor, you will collect evidence of your growth as a creative expert in your Story Experience Portfolio. You will demonstrate your competence in the oral exam.
Courses: Masterclasses and workshops, assessed through authentic assignments.- Required study material
Books to buy:
Byttebier (2022) - Creativiteit Hoe? Zo! / (2015) Creativity in Business
Rossman & Duerden (2019) - Designing ExperiencesFree available online:
Van Dam (2018) – X-sheets (internal BUas document)
buas.libguides.com: Imagineering, Storytelling and Design Research- Additional costs
€100 for study materials and field trips
(excluding travel costs to, for example, clients and stakeholders)- Minor coordinator
Sophie Klok: [email protected]
After this minor
By the end of the course, you will know how to design and storify live experiences to make them unforgettable for your participants..
Practical information
When
Monday 31 August 2026 – Friday 31 January 2027
Where
All classes and meetings will take place on the BUas campus in Breda.
Teaching method
In the Project Factory you work on several individual and group challenges. Furthermore, you take part in masterclasses and workshops to broaden and deepen your knowledge and competencies.
How to apply?
You can choose this minor if you study at BUas, but students from other higher education institutes are also warmly invited to join. This makes for a diverse and inspiring classroom!
- How to apply: BUas students
Would you like to take a minor at BUas? If so, please register via Osiris. You can indicate two preferences. The application period for the 2027–2028 academic year can be found on the Minor Desk page on the BUas Portal. Places are allocated on a first-come, first-served basis. If a minor has a selection procedure, this will be stated in the entry requirements on this page.
A minor outside BUas
Would you like to take a minor at another university of applied sciences or research university? If so, the application procedure will change with the launch of eduXchange. You’ll be able to find out exactly how it works on the Minor Desk page on the BUas Portal as soon as possible. Any questions? Just send an email to [email protected].
- How to apply: non-BUas students
From the 2027–2028 academic year onwards, applying for a minor at BUas will need to be done via eduXchange. This is a new platform where you can find and apply for minors offered by universities of applied sciences and research universities.
When can you apply?
You can apply from 15 February 2027 at the earliest. We will post the exact application period and the full step-by-step guide on this page as soon as they are known.Not all institutions will be using eduXchange straight away. The application process may therefore vary depending on the institution where you are studying. You will also find details of this in the step-by-step guide which we will post in due time.
Want to find out more now?
On this page, you’ll find the subject content, entry requirements and dates for the minor. For some minors, places are limited or there is a selection process. Be sure to check with your own degree programme in good time to see if you’re eligible to take the minor.
Any questions? Just send an email to [email protected].