Master Tourism Destination Management

Do you think you can make a difference by developing strategies for responsible, resilient, and sustainable destination management? Then choose the Master Tourism Destination Management

Why choose BUas?

  • Combination of theory and practice, including three months of field research in Southeast Asia and Australia 
  • Learning from each other in an international classroom with 12-15 different nationalities 

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Tourism remains a dynamic and fast growing sector, creating an interdisciplinary field of study and research. The tourism industry offers economic benefits, growth and opportunities for people and businesses in destination areas. At the same time, matching demand - from tourists in the areas of origin - and supply - at the tourism destinations - remains a challenge for many organisations.

Knowledge of the tourism destination

The tourism industry and tourism destinations frequently experience rapid change in markets an business models, often as responses to social and economic processes occurring in the wider world. Effective management of this type of change and building resilient businesses and destinations requires knowledge and expertise, which is closely interwoven with the destination areas themselves. The Master in Tourism Destination Management is designed to contribute to this, focusing on practice, perspectives and tourism management policies at destinations.

Study at four locations in the world

This programme offers you the opportunity to study at four different locations in the world so that you will obtain wide-ranging intercultural experience and develop in-depth knowledge of tourism destinations. Each destination finds itself in a different stage of development. You will carry out research at three different destinations in Australia and South-East Asia. In previous years destinations were: Indonesia, Singapore, Australia, Myanmar, Cambodia, Vietnam, Thailand, Sri Lanka and Fiji.

The programme is structured into three phases. The first phase in Breda, with a clear emphasis on theory, is considered to be the preparation for the second and third phase. The second phase takes place on three different types of tourism destinations. It has a focus on the tourism practice under different circumstances and you will work in international student research teams. In the final phase, you will write your final thesis in which practice and theory should be brought together and in which is strived towards new insights, theories or generalisations.

The programme covers 12 months and it comprises three phases:

Phase 1 Theory in Breda

During the first phase, you will gain theoretical knowledge and develop your professional skills. This enables you to effectively analyse the current situation and available potential for development strategies at various tourism destinations. Destination theories, models, developments and practical cases will be studied. Courses are given by lecturers, along with an interesting team of visiting lecturers from international organisations and universities. You interact on a daily basis with this specialised team of academics and tourism professionals.

The first phase covers the following subjects:

  • Contemporary Marketing, Context and Trends (6 ECTS)
  • Destination Stakeholders & Policy (6 ECTS)  
  • Context Related Research (4 ECTS)
  • Research Process & Methods (4 ECTS)
  • Destination Development, Finance and Organisation (6 ECTS)
  • Team Performance and Creative Leadership (2 ECTS)
Phase 2 Fieldwork

In the second phase you will carry out assignments at three different locations in Australia and South-East Asia. These assignments are made up by lecturers in cooperation with stakeholders involved in developments of tourist destinations in this region. Australia and South-East Asia have been selected because of the:

  • great familiarity of our staff with the area
  • many contacts with businesses, governmental institutions and academies
  • familiarity with developments and dynamics
  • many variations in culture
  • ever changing combinations of Western and Eastern influences
Phase 3 Final thesis

By writing a final thesis during the last phase of the programme, you apply your research skills and demonstrate a true understanding of tourism destination management from a professional and academic point of view. You are required to demonstrate critical analysis and evaluation. The final thesis uses concepts, insights and practical abilities to develop a better understanding of the subject under investigation. A final thesis is an individual assignment, carefully supervised by one of our lecturers.

Subjects
Writing a final thesis is a major commitment of time and energy. The subject, as a consequence, often personally motivates and interests the student and (new) ideas of students can be openly discussed with our staff. In principle the thesis’ subject should be a topic or an issue in an international tourism context. Students have to ensure, however, that the research idea is both appropriate and feasible. The final thesis should be written in English, unless another language is really more appropriate.

Cooperation with an external commissioner
You can opt for writing your thesis in close cooperation with an external commissioner. This enables you to closely cooperate with an international tourism organisation and therefore adds an additional and professional dimension to the research project. However, many students write an independent research thesis and travel to a tourism destination to study their subject in-depth.

Location of research
Conducting a research and writing a final thesis in this third phase can be done anywhere in the world. The final (oral) examination takes place in the Netherlands.

 

The Master Tourism Destination Management is a one-year, full-time programme. The total study load is 60 ECTS. To give you an idea: 1 ECTS = approximately 28 hours a week.

We offer you a small-scale study environment. The number of students involved in this master differs every year between 30 and 45 up to 50 students. Whenever possible the class will be split for workshops, consultancy sessions and other groupwork. For questions on the content of the programme, lecturers can be easily reached. Besides, the Programme Coordinator is available to help with day-to-day issues. If you wish to discuss personal problems that may be affecting your life as a student, you can turn to the student counsellor.

Admission

Your career

Graduates of the Master Tourism Destination Management are entitled to the degree of Master of Arts and qualified for international policy and advisory positions, international management positions and research positions.

Like to know more? After your Master Tourism Destination Management.