Pre-master Strategic Business Management and Marketing (SBM)

Our academic Pre-master Strategic Business Management and Marketing (SBM) grants direct access to the Master of Science programmes in business-related programmes at our academic partners and to our own Master of Science Leisure and Tourism Studies.

This pre-master’s track is open to all of our fourth-year students, third-year students who attend a fast track, and students of other institutes. After completion, you will have direct access to several Master of Science programmes in business-related fields at the universities of Amsterdam, Maastricht, Rotterdam, Tilburg, Brussels or Warwick, as well as to our own Master of Science Leisure and Tourism Studies.

You'll go in-depth

I have no doubt how valuable the experience I gained writing this thesis is going to be when I will write my master thesis next year! 

Marjolijn Franssen,
​​​​​​student 2018-2019

It was an intens year

The wide variety of subjects helped me to further explore my interests and to select a master that fits these interests.

Larissa Wijnen,
student 2018-2019

Just go for it

Although I was kind of frightened at the start, the programme turned out to be an amazing experience.

Mark van Oosten,
student 20017-2018

Study overview

The academic Pre-master Strategic Business Management and Marketing trains you for entrepreneurship in the European market, but also in doing academic research in the sector of your choice. Just think of the tourism and leisure industry, the sports and cultural sector, the hospitality and facility industry, the media and creative industries, public-sector organisations involved in destination development or the traffic, mobility, transport or logistics sectors.

You are required to find a company where you can do your academic research within a sector of your own choice and within a country of your own choice. Breda University of Applied Sciences has a strong international network, so of course we can help you in finding a suitable place.

This programme covers 12 months and is made up of two main phases:

Phase 1 Pre-master’s courses (42 ECTS)

Pre-master’s courses (42 ECTS)

  • Business Qualitative and Quantitative Methods and Applied Statistics (12 ECTS)
  • Socio-psychological Analysis of Consumer Behaviour (3 ECTS)
  • Operations, Human Resource Management, Quality and Financial Management (9 ECTS)
  • International Strategic Marketing, Marketing Communications, CRM and E-commerce (12 ECTS)
  • Research Practical and academic skills (6 ECTS)

Variety of teaching methods
The theoretical courses provide you with ‘just in time’ knowledge, which is necessary to make your research a success. For instance, the course of Operations, Human Resource Management, Quality and Financial Management present input to carry out an internal audit and tools to work on your management skills.

The course of Socio-psychological Analysis of Consumer Behaviour and the applications for the marketing- and promotion strategy will turn you into a creative entrepreneur.

The course of International Strategic Marketing, Marketing Communications, CRM and E-commerce offers you tools to secure a strong position in the market for your company and product.

Phase 2 Final Research Project (33 ECTS)

Fieldwork in a sector of your choice and in a country of your choice. Examples of sectors are: the tourism and leisure industry, the sports and cultural sector, the hospitality and facility industry, the media and creative industries, public-sector organisations involved in destination development or the traffic, mobility, transport or logistics sectors. You will conduct academic, business-applied research with support from your tutor, and by means of peer supervision in the Research Practica workshops.

The Final Research Project is the core of this international pre-master’s business programme. In order for our students to reach master’s level, we will ensure that the level of the research project is sufficiently challenging from an academic perspective. Of course, you will receive a great deal of support in order to achieve this master's level.

 

The academic Pre-master Strategic Business Management and Marketing is a one-year, full-time programme. The total study load is 75 ECTS. To give you an idea: 1 ECTS = approximately 28 hours a week. This one-year pre-master replaces the last year of study at Breda University of Applied Sciences.

We offer you a small-scale study environment as the number of students involved in this pre-master are limited. For questions on the content of the programme, lecturers can be easily reached. Besides, the Programme Coordinator is available to help with day-to-day issues. If you wish to discuss personal problems that may be affecting your life as a student, you can turn to the student counsellor.

After your pre-master

The pre-master Strategic Business Management and Marketing (SBM) leads to the award of a pre-master's degree. In addition to the regular bachelor's degree of Breda University of Applied Sciences, you will receive a certificate granting direct access to several business-related Master of Science programmes (pdf) at a number of research universities.

SBM is your best preparation for success in a Master of Science!

SBM provides quality education and enhances success in all MSc programmes at all our partner universities. As research of the University of Maastricht has shown, SBM graduates are performing very highly at their MSc programmes and belong to the top of Masters of Science graduates.

The focus is on… YOU!

SBM provides an International classroom setting, with a small group of super motivated students (max 30), and an individual tutor and support team.
 

Reading and writing academically

As an SBM student you’ll gather In-depth theoretical knowledge on business-related issues and acquire academic skills in research and report writing to become a well-prepared academic researcher and to be successful in the subsequent master’s programme.