Serious Fun

Together with alumni, industry partners, students and lecturers, Breda University of Applied Sciences celebrated the fifth anniversary of the international study track of Attractions & Theme Parks Management (ATPM) last week.

Text: Maaike Dukker - 't Hart

If you are asked to report on a symposium about Attractions and Theme Parks Management, you secretly hope that this will take place in the Efteling or Disneyland...  Nothing could be further from the truth, but the fact is that theme parks such as Efteling and Disney appeal to everyone’s imagination, from young to old. What’s the reason for that and how can you keep that fascinating world fascinating? I learnt a lot about this during the symposium Breda University of Applied Sciences organised on 26 June as a part of the fifth anniversary of the Attractions and Theme Park Management study track. As I said, not in the Efteling or suchlike, but in in the chapel of the BUas campus in Breda we also imagine ourselves in a fairy-tale atmosphere.