Opleidingen - Bachelor Media - meisjes achter laptop met koptelefoon

Creative Business

Have you ever wondered how awesome media concepts work? Are you interested in the latest media trends? Are you curious about creating media products yourself? At Breda University of Applied Sciences, you can discover the world of media.

Do you want to learn everything about the use, structure and application of media such as television, radio, events, outdoor advertising, online marketing and data-base marketing? Come and study International Media and Entertainment Management and you will learn to develop market-oriented concepts, programmes and productions, using media techniques and information and communication technology (ICT).

After your bachelor

A job in the media is nothing like a traditional 9-to-5 one. After finishing your studies you can work ‘behind the scenes’ at production companies, entertainment agencies, internet providers, television and radio stations and the marketing departments of large companies where you can work as a media planner, project manager, content adviser, marketing and communication consultant or producer. 

After successful completion of the Creative Business degree programme you are entitled to the degree of Bachelor of Arts.

Learn more: After your bachelor.

Study overview

Practice-based, connected to the industry

The Creative Business programme is very much practice-based. You will learn about all the ‘ins and outs’ of the industry from lecturers with recent national and international experience in this field. By working on assignments, often for real external clients, you will discover what media and entertainment management is all about.

In-school training company

Throughout the entire programme you will spend one day a week working in our own Production House for media students. Here, you will work on assignments and projects often secured from industry, together with other students, for example developing a website, writing a communication plan or organising a media event.

Year 1

In the first year, you will be introduced to the international media landscape. You learn about subjects in marketing, production, content, management and research. 

For example, you will follow these courses:  

  • An Introduction to Marketing and Marketing & Communication; 
  • A production module which introduces pre-production, production and post-production of audio-visual content, including Image Editing and short film production; 
  • A content orientation module that teaches you how to recognise good content, by following courses in story analysis and digital concept development.
Year 2

The second year is the main phase of the study. The subjects of management, marketing, online production, communication and research will be dealt with in greater detail. You will learn to develop ideas or concepts for advertising campaigns, television programmes and multimedia events. You will learn in detail about the production techniques of ‘classic’ media, such as radio and television. You will also learn more about the organizational and commercial aspects of the work. How do you ensure that a project is completed on time - before the deadline - and within budget? How do you manage people and their creative differences? 

Live-television production 

In the final part of the second year, students will do a three-week training programme in live-television production at an exchange university overseas or in studios in the Netherlands. For instance, you will have the opportunity of going to Bournemouth University in the United Kingdom or Northern Arizona University, Flagstaff in the United States. A professional, state-of-the-art television studio will be at your disposal.

Year 3 

In the third year you will choose one of the specialisations Marketing, Production or Content.

The third and fourth years serve to further explore this specialisation; in addition, students step into the working world to apply their knowledge and experience during a five-month work placement. You may conduct this in the Netherlands or abroad, at, for instance, production companies, publishing companies, advertising/communication agencies or broadcasting corporations. This will give you the opportunity to find out how you operate in a competitive business environment. In addition, you will discover gaps in your knowledge and skills which you can work on during your studies and beyond.

Throughout the entire programme, you will work in the Production House (which makes, for example, the student magazine BREWED) one day per week. You will also be working on your English language skills, both orally and in writing.

Year 4

In the fourth year, you will be engaged in a 20-week graduation project. On behalf of a company you will develop a multimedia project, for instance, conduct research or write a marketing plan. Breda University of Applied Sciences boasts an extensive network of placement companies both at home and abroad and is happy to assist you in finding a suitable placement position. You may, of course, opt for finding a placement position yourself.


In your fourth year you will be offered the opportunity to obtain a Pre-Master’s certificate which will give you direct access to various Master of Science programmes in business-related studies in management and marketing at partner universities. Interested? Find out more about Strategic Business Management and Marketing

Study load

During your studies, you will have 15 hours of lectures a week and 8 hours of work in the Production House, under supervision. This amounts to a total of 23 contact hours a week. Bachelor’s programmes are generally based on a 40-hour working week. This means that you will have about 17 hours a week available for self-study but, obviously, this depends largely on your own study pace. 

In the third year you will choose one of the specialisations: 


A marketeer develops strategic plans for the promotion and communication of a product or brand. You know what the competitors are doing and you define the marketing strategy. What is the target group? What is your message? What kind of media will you use? In this process, you employ interactive marketing techniques and database marketing. You supervise people involved in this process. You have a commercial mindset and a sixth sense for detecting trends in the market.


A producer provides the shape and content of the chosen media and entertainment products for the promotion of a brand or product, for example, magazines, television shows and websites. You coordinate the editing and production process, which means that you have to be good at planning and organising. You are cost-conscious, enjoy cooperating with others, have excellent language skills and are familiar with technology.


A content specialist is actually a storyteller who knows how to engage his or her target group. He or she is the creative mind behind a media concept and responsible for the development and completion of that concept so that it can then be produced. You create meaningful media experiences, with creativity as one of your main tools.

Three-year track after vwo, hbo, wo ot Hochschulreifezeugnis

If you already have a vwo diploma, a ‘Hochschulreifezeugnis’ (Abitur), hbo or wo diploma, Creative Business may be able to offer you the opportunity of completing the programme in just three years.

Are you eligible for the three-year programme? Check the list of appropriate educations. For Dutch students the recommended vwo profile is ‘Economie en Maatschappij (E+M)’. Other vwo profiles require self-study to achieve the expected level. All other international applications will be decided on a case by case basis to ensure the standard of the diploma is appropriate for the fast track.

Three-year track in years

Year 1
In this year you will follow a curriculum that combines both the 1st and 2nd years of the regular 4-year programme. The theory learned will be applied in our Production House by working on projects and you will be supported by a Study Coach who will also help you to prepare for your company work placement in Year 2.

Year 2
The first half of this year you will do your work placement in a company either in the Netherlands or abroad. When you return you will commence your specialisation in Content, Production or Marketing. You will also continue to study the General and Research learning paths following courses such as Business Models and Research Methodology.

Year 3

Your final year involves completing your specialisation courses and then entering your graduation phase by writing a thesis. The graduation phase can be undertaken through a work placement with a company, again either in the Netherlands or abroad. You are obliged to either follow the work placement or the graduation phase abroad. 

Should you be interested in the fast track and if you have questions that are related to the content and set-up of the study programme, please contact Frank Weissman.

Tailor-made track at De Rooi Pannen and BUas

Do you find the move from havo to hbo just a step too big, or are you not directly admissible to BUas because you don’t have economics or management & organisation in your Cultuur en Maatschappij profile? Then the tailor-made track for havo graduates may be the perfect choice for you! You will first study at mbo level for two years in the Medewerker Marketing en Communicatie programme at De Rooi Pannen in Tilburg. You will conclude these two years with an mbo level 4 diploma. Afterwards, you will continue your course of study in the Creative Business degree programme at Breda University of Applied Sciences, where you will obtain your bachelor’s degree within three years’ time.

Application and information 

Do you want to attend the tailor-made track for havo graduates? Please feel free to contact BUas coordinator Arnoud Versluis or De Rooi Pannen coordinator Bas Horsten. Want to learn more about the tailor-made track for havo graduates? Check out de Rooi Pannen.

During a 4 to 5 month exchange with one of our many global partner universities, you can have an international experience while maintaining your academic level of achievement. We encourage you to go abroad since this will enhance your employability internationally after graduation. Other advantages are increasing your international network, learning other languages and increasing your understanding of cross-cultural differences (and, naturally, also similarities). We can guarantee that your perspectives will shift to a global view!

We have built up partnerships with a large number of universities all over the world who will be happy to accommodate your exchange.

We are able to offer you the following universities:

  • Bournemouth University (UK)
  • Northern Arizona University (Flagstaff, USA)
  • Hanyang University (Seoul, South-Korea)
  • London School of Public Relations (Jakarta, Indonesia)
  • Ehrvervaskademiet Lillebaelt (Denmark)
  • University of Vic (Spain)
  • Bilkent University (Ankara, Turkey)
  • Bilgi University (Istanbul, Turkey)
  • Westerdals (Oslo, Norway)
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