After year 1, the main phase begins. Below you can read more about the course content of each year. 

Year 2

In year 2, you will work on projects with other students, but also individually. In these projects, you choose a role in which you want to develop yourself further:

• Project Manager
• Content Manager
• Product Manager
• Marketing & Communication Manager

After each block, you will switch roles so that you get to know all sides of the media industry.

This year you will learn how to develop ideas, realise them using the right techniques, and how to get them to the right audience. Creative Business is a management programme, so you will also learn about organisation and business. How do you complete a project on time and within budget? How do you manage people and how do you deal with different (creative) insights?

In the second year, you will work specifically on the following projects:

• Innovation project
• Entertainment project
• Impact project
• International and Intercultural project
• Individual project for your portfolio 

Years 3 & 4

In year 3, you choose your own study path. You can do a placement, exchange or minor, or spend six months on campus working on your own project. A placement is compulsory, but you decide when to do it.

In the first two blocks of year 4, you complete a programme on campus. Then you will start your graduation phase (Capstone).

On campus, you will work on your own project under the guidance of lecturers. This project prepares you for your graduation. Together with your group, you determine the content and direction. Besides your project, you will be prepared for graduation, so that you can finish your studies with your own media production. In your Capstone project, everything comes together. You will work individually on an assignment for a company of your choice, such as a corporate film or marketing strategy.

Placement

In year 3 you will do a work placement. You are free to decide whether to do it in the first or second half of the year. Below you will find a few examples of work placements.

• Social media / content marketeer at Hunkemöller
• Audio / video producer at Banijay Benelux
• Marketeer at Omroep Brabant

Exchange

Studying abroad is the perfect opportunity to push your boundaries. You build up an international network, learn a new language, and gain insight into intercultural differences. BUas works with universities all over the world, so as an exchange student you have plenty of options. Some examples are: 

• Bournemouth University (UK)
• Northern Arizona University (Flagstaff, USA)
• Hanyang University (Seoul, South Korea)
• London School of Public Relations (Jakarta, Indonesia)
• Ehrvervaskademiet Lillebaelt (Denmark)
• University of Vic (Spain)
• Bilkent University (Ankara, Turkey)
• Bilgi University (Istanbul, Turkey)
• Westerdals (Oslo, Norway) 

Minor

With a minor, you choose for yourself: do you want to specialise in your field or broaden your knowledge? You can take a minor at BUas, but you can also choose to do a minor at another Dutch university of applied sciences, or even abroad. 

Pre-master

In your final year of study, you may choose to attend the academic pre-master's track in Strategic Business Management and Marketing (SBM). This pre-master will give you direct access to Master of Science programmes at top universities such as Maastricht, Rotterdam, Tilburg, Antwerp (B), and Warwick (UK). You can also move on to our university master's degree in Leisure and Tourism Studies. This way, you can earn a university master's degree in just five years – or even in four years, through the accelerated (three-year) track. 

In the Creative Business programme, you will learn all the ins and outs of the international media landscape from lecturers with a wealth of current experience in the field. By working on assignments, usually for real clients in the field, you will discover the world of Creative Business.

The study programme combines the following: 

• Management of different media disciplines (Creative Business)
• Focus on media trends and innovations
• Integration of various theories
• Practical, hands-on learning style
• Close cooperation with the industry
• Learning in dynamic, international groups
• Development of social and professional skills 

The result is a project-based curriculum in which students gain experience across the full breadth of the discipline and in which the theory is visibly reflected in the practical components.

What does a week in year 1 look like?

You will attend masterclasses and workshops. You will work on your project with other students in the Media Lab. And there is dedicated time for independent study on campus, with lecturers available to help you. Depending on how you manage your time, you can usually complete your work during the day.

A typical week

Monday: 

• Morning: Masterclasses and workshops on campus
• Afternoon: Working in the Media Lab on campus

Tuesday: 

• Independent study on campus or at home 

Wednesday: 

• Morning: Masterclasses and workshops on campus
• Afternoon: Working in the Media Lab on campus

Thursday: 

• Morning: Working in the Media Lab on campus
• Afternoon: Masterclasses and workshops on campus

Friday: 

• Morning: Working in the Media Lab on campus
• Afternoon: Independent study on campus or at home 

Study coaching
You take control of your own development during your studies. The program is designed for this. You can follow your own path and train your leadership skills. A study coach will guide you, and for projects, you will always receive a briefing and have an expert supervisor to help you.

Student well-being
BUas encourages and helps you to make the most of yourself, whatever your circumstances. Maybe you have a chronic illness, are a family carer, a competitive athlete, or juggle your studies with running your own business? Our study coaches, student counsellors and student psychologists are here to help. Do you need extra support or advice? Or extra facilities? Then take a look at the options here.

During your studies you can go abroad for an excursion or a Blended Intensive Programme (BIP). BIP is a short, innovative programme in which you collaborate with students from other universities in different countries. For example, we have projects with universities in Antwerp, Vienna and Turkey.

You can also do a placement abroad or take a minor somewhere else (in the fourth year).

vwo

As a vwo graduate, you can get your professional bachelor’s degree in Creative Business in three years. That will save you a year of time and tuition fees! Check here if you are eligible for the three-year track for vwo graduates.

What does the three-year track for vwo graduates look like? 
In three years, you will obtain a full bachelor's degree. Accelerated, in other words. And to make that possible, we have created a special programme that covers all professional skills. In the three years of your studies, you will complete a professional development programme in which you will learn to develop your personal and professional leadership skills. 

Year 1 and year 2
In the first two years, you will be fully immersed in the world of Creative Business. You will learn all about the international media landscape. All study components are about creating, producing and marketing media products.

In the Media Lab, you will work in teams on practical assignments. In the first year, these assignments are provided by lecturers, but as you progress, you will start working on them alongside industry professionals and partners. Later in your studies, you will have the opportunity to bring your own projects to life!

Examples of projects in years 1 and 2:

• Marketing & Communication (the basics)
• Production (including pre-production and post-production of audiovisual content)
• Content orientation (you learn to recognise good content using Story Analysis and Digital Concept Development)

Year 3 
The third (and final!) year of your studies consists of two intensive blocks. In the first half of the year, you will work on your own project in a group on campus. You will be supervised by lecturers and it is the preparation for your graduation project (Capstone). You will complete your graduation project in the second half of the year in the form of a placement or project at a company. 

Want to know more about the three-year track for vwo graduates? 
Just send an e-mail to [email protected]. 

hbo or wo

If you have already completed a propaedeutic year at another Dutch Creative Business course (with the same CROHO number 35516), you may submit a higher-year request via Studielink. There is a good chance that you can start in the second year of the course.

Mhbo track for havo pupils 

Have you almost finished your havo education but are you in doubt about a direct transfer to higher professional education? Then we have a solution for you: an mhbo track. Together with De Rooi Pannen, BUas offers a programme that allows you to obtain an mbo diploma (level 4) and an hbo diploma in your field of interest in five years!

If you are thinking of continuing your education in the tourism, media or events sector, take a look at this option: Mhbo Tourism | Leisure | Creative Business.

You attend this level 4 programme at an accelerated pace at De Rooi Pannen in Tilburg or Breda. After two years, you will obtain your mbo diploma and have a choice of three professional (hbo) bachelor’s programmes at BUas. Here you will enter in the second year: 

• hbo (professional) bachelor’s programme Creative Business
• hbo (professional) bachelor’s programme Leisure & Events Management   
• hbo (professional) bachelor’s programme Tourism Management

This means that you have a little more time to discover your talents: you do not have to choose your hbo programme until after two years.  

More information (only available in Dutch). 

At BUas, you develop your entrepreneurial skills in all programmes. You can also join BUas Startup Support (BUSS), where you attend networking meetings and receive guidance from a startup coach. 

Would you like to graduate with your own company? You can do that at any academy, although a selection procedure may apply. Whether you are already generating revenue or just have an initial idea, BUas Startup Support will help you.  

Read more about starting your own business.