Tourism Management

Are you committed to creating an awesome travel experience with respect for environment and local population? Get on board our Tourism Management programme!

Working on innovation in Tourism

Why choose BUas?

  • 55 years of experience with an extensive international network for placements and exchanges 
  • A wide range  of study options as well as personal guidance allow you to create your own study path 
  • Focus on sustainable tourism, socio-economic impact, digitisation, and experience design 
     

The right choice?

Do you want to know if Tourism Management is the right choice for you?

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Study overview

In the Tourism Management programme you will work in project groups on issues taken from professional practice, linked to basic courses such as online and offline marketing, e-business, financial management, and consumer behaviour. In addition to gaining knowledge, you will also develop competencies in our learning community. This involves a mix of characteristics, behavioural aspects and skills that you will need in your work as a professional in the tourism industry.

 

Year 1

Year 1 consists of twelve course modules that make up the core of the study programme. These modules focus on the travel industry and tourism destinations, in which you will address topics such as e-business, marketing, financial management, and consumer behaviour. You will find further details in the concise version of the student handbook of Year 1 of the degree programme.

Year 2

In year 2 you will further explore the tourism industry. You will be extensively exposed to the international travel and aviation sector, the leisure and hospitality world, and you will get to work on all the challenges that destinations, both near and far, are facing. Emphasis will be placed on sustainability, social impacts and developing your digital skills. 

The travel and aviation industry is rapidly changing due to the climate debate, changing consumer behaviour and increasing competition. You will closely follow trends and developments and you will develop into a real change manager. An example? In the Travel Transportation module you will look for sustainable and future-proof transportation options. 

Consumers are mostly looking for and booking their holidays online. This means that you, as a tourism professional, need to have strong digital skills. In the study programme you will learn all about online marketing and the use of new technologies to create memorable experiences. Just think of the development of an app to get to know a city in a fun way, based on play. 

Consumers are looking for original, authentic experiences, appreciate comfort and take top service for granted. As an enterprising and innovative manager, you will learn how to succeed in meeting these requirements as efficiently as possible for all parties involved. In the Yield Management module you will play a simulation game - together with fellow students - which involves giving advice to a company about its pricing policy. 

Tourism has major social and economic impacts. During field trips you will learn to look at a destinations from different perspectives – government, local business, tourists and locals. What is the impact of tourism on the location, how can you develop the destination, how can you put its image on the map, and how can you manage all this?

Apart from subject matter courses, you will attend English classes and a second modern language. You will work on your Personal & Professional Development under the supervision of a coach.  

In year 2 you can specialise in Attractions & Theme Parks Management. This is an English-taught study track that you will complete in years 2 and 3, together with students from Leisure & Events Management and International Facility Management.

Attractions & Theme Parks Management

Attraction and theme parks are continuously innovating. For instance, attraction parks are expanding to include a holiday resort, hotel, entertainment centre or water park. Theme parks are using virtual reality to engage visitors in new ways, zoos are expanding to include more facilities such as climbing parks, and museums are adding entertainment and experiential elements to their existing cultural and educational offerings, for instance in the form of thematisation and storytelling. 

You will dive into the dynamic world of attraction parks, learning all about concept development, marketing, finance, planning, hospitality and safety. You will also have the opportunity to do a work placement at leading parks such as Walt Disney World Resort in Orlando, Europa-Park in Germany, and Efteling in the Netherlands.

More information on this study track can be found on the website Discover Attractions and Theme Parks Management.

Year 3

As from Year 3, you will get to outline your own learning path to an increasing degree. You have meanwhile gained enough knowledge about the tourism industry to determine where your interests lie. You will do a 20-week work placement. You will gain practical experience and prepare for a position in the tourism and recreation field. BUas boasts an extensive national and international network, which means that there are many options in terms of placement positions, both at home and abroad. You can make use of this network or find a suitable placement position yourself.

Areas of specialisation

In this year, you will choose one of the following areas of specialisation areas:

  • E-Tourism: thinking up, implementing and executing digital marketing and  management strategies for organisations operating in the tourism industry;
  • Tourism Design & Development: developing innovations, approaches and strategies for the development of international sustainable tourism;
  • Tourism Business: developing a sense of enterprise, and inspiring employees to offer tourists high quality and services;
  • Tourist Experience: giving advice to organisations in the tourism industry so as to enable them to excel in service orientation.

If you choose the study track Attractions & Theme Parks Management  you do not have to choose a specialisation in year 3.

Year 4

In the fourth year of your studies, you will choose a minor to either start gaining more in-depth knowledge of your area of specialisation (Year 3) or choose to broaden your knowledge, which will be followed by a graduation track during which you will write a thesis. Every area of specialisation offers a number of deepening course modules. In addition, you will work on a practical assignment for a commissioner in the Tourism Impact Lab during three terms, where innovation and impact are central. It is also possible to combine your graduation track with a year’s work experience at student training company Newways or YTP@Work. As you will work for the student training company three days a week and work on your graduation assignment two days a week, you will have many contacts with industry partners.

Pre-master's

In your fourth year you can also opt for a pre-master’s programme of a Dutch research university to gain direct access to their master’s programmes.  

In addition, BUas also offers its own pre-master's programme Strategic Business Management and Marketing (SBM). If your academic results are good, you will be offered the opportunity of attending this pre-master’s programme. Successful completion of this track will give you direct access, after Breda University of Applied Sciences, to various Master of Science programmes in business-related studies in management and marketing at several partner universities. A few examples are the universities of Maastricht, Tilburg, Brussels (B) and Warwick (UK). The SBM pre-master's programme also links up directly to the academic master's programme of Master of Science Leisure and Tourism Studies of Breda University of Applied Sciences. In this way, it will be possible for you to earn an academic master's degree within five years' time or, after having completed an accelerated three-year track, even within four years' time.

Study load and coaching

The average study load for this programme amounts to, on average, 40 hours a week, during 42 weeks. The number of hours students actually spend on their studies every week depends on each individual student and differs per week. The last weeks of each term and the exam weeks are relatively busy.

Personal and Professional Development programme 

During your studies, you will be supported by a coach of the specialisation area you will choose, for the purpose of your personal and professional development. We will teach you to take a critical look at yourself, and ask yourself who you are, what you want, what you can do, what you do, what your goal is, and what you need to achieve that goal. You will learn to put yourself in somebody else’s position, what it is like to be in another culture and in other situations (ability to empathise). In addition, you will work on a fundamentally critical attitude, learn to make well-founded choices, and further develop your adaptability and problem-solving skills. In Year 2, each student will take part in a unique assessment, which results in a personal profile analysis (based on the DISC method). This analysis will provide insight into your behaviour, talents and how you tackle things and prefer to do things. It will also support you in making choices.
 

 

If you have graduated from vwo (pre-university education) and meet the admission requirements, you may qualify for the three-year Tourism Management track (accelerated programme). If you have a hbo or wo (higher professional/academic education) (propaedeutic) certificate or degree of an economic degree programme, you may also qualify for this accelerated track. In this case, you can contact intaketourism@buas.nl if you would like further information.

Structure of the programme

The three-year track of the Tourism Management degree programme is structured as follows:

Year 1
You start in the 2nd year of the 4-year programme. Here, you will further explore the tourism industry. You will be extensively exposed to the international travel and aviation sector, the leisure and hospitality world, and you will get to work on all the challenges that destinations, both near and far, are facing. Emphasis will be placed on sustainability, social impacts and developing your digital skills.

Apart from subject matter courses, you will attend English classes and a second modern language. You will work on your Personal & Professional Development under the supervision of a coach.

In year 2 you can specialise in Attractions & Theme Parks Management. This is an English-taught study track that you will complete in years 2 and 3, together with students from Leisure & Events Management and International Facility Management.

Year 2
In Year 2, you will further specialise, just like the students from the regular third year. As from this year, you will outline your own learning path to an increasing degree. You have meanwhile gained enough knowledge about the tourism industry to determine where your interests lie. You will do a 20-week work placement. You will gain practical experience and prepare for a position in the tourism and recreation field. BUas boasts an extensive national and international network, which means that there are many options in terms of placement positions, both at home and abroad. You can make use of this network or find a suitable placement position yourself. In this year, you will choose one of the following areas of specialisation:

  • E-Tourism: thinking up, implementing and executing digital marketing and  management strategies for organisations operating in the tourism industry;
  • Tourism Design & Development: developing innovations, an approach and strategies for the development of international sustainable tourism;
  • Tourism Business: developing a sense of enterprise, and inspiring employees to offer tourists high-quality and services;
  • Tourist Experience: giving advice to organisations in the tourism industry so as to enable them to excel in service orientation.

Year 3
The third year will be similar to the last year of the four-year degree programme. You will either start to gain more in-depth knowledge of your area of specialisation or choose a broadening minor, which will be followed by a graduation track during which you will write a thesis. Every area of specialisation offers a number of deepening course modules. In addition, you will work on a practical assignment for a commissioner in the Tourism Impact Lab during three terms, where innovation and impact are central. It is also possible to combine your graduation track with a year’s work experience at student training company Newways (see below) or YTP@Work. As you will work for the student training company three days a week and work on your graduation assignment two days a week, you will have many contacts with industry partners. I

f your academic results are good, you will be offered the opportunity of attending the pre-master’s programme Strategic Business Management and Marketing. This degree will give you access to several universities where you can subsequently earn your Master of Science (MSc) degree within one year.

Tailor-made track for havo graduates

If you think the step from havo to hbo is a little too ambitious or if you are inadmissible to Breda University of Applied Sciences, the special tailor-made track (in Dutch: Maatwerktraject) may be a good alternative. Firstly, you will study at mbo level at De Rooi Pannen in Tilburg or Breda for two years. You will complete your studies with an mbo tourism - level 4 diploma: Leidinggevende travel & hospitality. Next, you will proceed to the Dutch- or English-taught [nht:strTMEN] of Breda University of Applied Sciences, where you will earn your bachelor’s degree in three years.

Please note: If you would like to attend the Attractions & Theme Parks Management track, you will have to apply via Studielink before 1 April to be eligible for the selection procedure.

 

On-site learning and internationalisation are important - if not indispensable - components of your Tourism Management programme. This means working in professional practice, not only seeing and experiencing destinations/organisations from your classroom chair, but actually seeing them on site, and showing the competencies you have learned at the same time.

With the help of BUas and local companies in the tourism and recreation industry, you will get to know a destination from different perspectives, as you will not only be a visitor and tourist, but also a would-be professional. You will get to know a culture you may not be so familiar with.
The destinations of the study trip in Year 1 are various places in Europe. In Year 2, destinations both inside and outside of Europe will be visited. An alternative destination will always be offered in the Netherlands as well.

Exchange programmes

In Year 2 or 3 you will have the opportunity to study abroad for six months. The network of this degree programme consists of 100 partner universities located all over the world. If you want to take part in an exchange programme, you should comply with certain conditions. If you consider going on exchange within Europe, you may be eligible for a financial contribution from the Erasmus+ scholarship programme.

Special features

Admission

Your career

Tourism is a ‘people’s business’. It’s all about people, hospitality and experiences. But also about business skills, creativity and organisational talent. You can pursue a career as advisor, manager, marketer or purchaser in the tourism industry.

Want to know more? After your degree.