The Master Strategic Events Management is a part-time programme (60 ECTS credits) that lasts a total of two years. The concept of Strategic Value Creation is a central theme in the master’s programme.

In the first year, you will work on the modules of Business Strategy, Innovation & Change, Sustainability & Responsibility, Event Marketing, and Experience Design. You will do this in our learning community where you will work together with your fellow students who also work in the events industry. This allows you to quickly deepen your knowledge and expertise.

In the second year, you will work on the Collaboration & Co-Creation and Strategic Value Creation modules. In the learning community, you will start preparing for your graduation. Your graduation will be in the context of your own work environment in the events industry and will eventually lead to a graduation portfolio that is relevant to you.

Introduction clips on course modules

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• Business Strategy
• Innovation & Change
• Sustainability & Responsibility
• Event Marketing
• Experience Design
• Collaboration & Co-creation
• Strategic Value Creation

The Master Strategic Events Management is a part-time programme for professionals in the event industry. The master’s programme lasts two years and has a total study load of 60 ECTS credits.  

To give you an idea: 1 ECTS credit is equivalent to 28 study hours. This amounts to a total of 20 hours of teaching and independent study per week. You will have classes on campus one day a week (8 hours). In addition, you will work independently on your studies for about 12 hours a week.

You study in a small-scale environment and lecturers have time and attention for your substantive questions. You can discuss study-related matters with your lecturer, and also with the programme coordinator. If you want to discuss personal matters that might affect your study progress, you can do so with our student counsellor.

All your fellow students work in the events industry. Through intensive cooperation, you strengthen each other and you can learn a lot from each other. We work together in a learning community consisting of event professionals, lecturers and coaches. This requires an active and substantive contribution from you as a master's student. The great thing is that you will expand your network and have the opportunity to further professionalise your work in the events industry. In fact, you will work on innovation processes that you can immediately apply in your own working environment. 

Because we find the connection with the professional field important, we organise several guest lectures and company visits during your master’s studies. Sometimes we visit a company or organisation where one of our master’s students work.