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Application procedure

Master Strategic Events Management

We recommend completing Application steps 1 and 2 as early as possible. The programme organises three intakes rounds. The deadlines for registering for the intake rounds are: 1 March, 1 May, and 15 June.

In case the maximum number of students is not reached after these first three rounds, there will be an extra intake round in August.

The deadline for this extra intake round is 15 August (for application step 1 and 2). 

According to Dutch law, non-EU students are unfortunately not permitted to attend a part-time or executive degree programme in the Netherlands. Do you have any questions about this or are you not sure if you will be permitted to join the programme? Please send an e-mail to [email protected] 

Application steps:

Step 1: Enter your enrolment application in Studielink

Start your application by submitting your enrolment application through Studielink, the official Dutch portal for higher education.

Step 2: Apply via My Online Application

After submitting your Studielink application, you will receive an email with instructions to continue your application in My online application. Here, you will need to provide additional details (e.g. about your English proficiency) and upload the following documents:

  • Your CV (resume)
  • A motivation letter
  • A copy of your passport or ID
  • Your Bachelor’s diploma and transcript of records (or a recent transcript if you have not graduated yet)
  • An official translation of your documents (if not in English, Dutch, French, or German)

After your documents have been reviewed by our admissions team and you (conditionally) meet the educational and English language requirements, you will receive an invitation for an intake interview with the programme coordinator.

You can track the status of your application on your personal Studielink page and in the progress overview in My online application. 

Step 3: Interview 

During the intake interview you are to prepare a short pitch. The pitch and intake interview allows the institute to determine if you are able to adequately demonstrate:  

  • Having a job in the events industry.  
  • Awareness and vision on developments in the events industry.
  • Relevant experience in the events industry.
  • Capability for reflection and critical thinking required by a master’s programme.
  • Ability to elucidate upon your motivation for joining the programme .
  • Satisfactory levels of English communication skills. 

Within three weeks, you will be informed about whether you have been admitted to the programme, you have been placed on the waiting list or you have been rejected. BUas will create a waiting list once the maximum of 40 students are admitted. If places fall free, whatever the reason, candidates on the waiting list will be allowed into the master's programme in chronological order.

Being employed in the events industry (job or traineeship) for the duration of the programme is mandatory. This job should start 1 September at the latest.

Step 4: Complete your enrolment: payment of tuition fee 

To complete your enrolment, confirm your digital payment authorisation or pay your tuition fee. More information about payment of tuition fee.


Stay connected

We will keep you informed throughout the entire process via email. Be sure to check your inbox regularly and respond promptly to any requests or updates.