Application procedure

Master Strategic Events Management

You can register via Studielink, preferably as early as possible. The programme organises three intake rounds. The deadlines for registering for these intake rounds are; 1 March, 1 May and 15 June.

In case the maximum number of students is not reached after these first three rounds, there will be an extra intake round in August.

The deadline for this extra intake round is 15 August (for step 1 and 2). 

According to Dutch law, non-EU students are unfortunately not permitted to attend a part-time or executive degree programme in the Netherlands. Do you have any questions about this or are you not sure if you will be permitted to join the programme? Please send an e-mail to 

Application steps:

Step 1: Enter your enrolment application in Studielink

You are to apply via Studielink, the application and enrolment portal for higher education programmes in the Netherlands.

You can track the status of your application on your personal Studielink page and in the progress overview in My Online Application.

Step 2: Apply via My Online Application

Once you have submitted your Studielink enrolment application, you will receive an email inviting you to follow up on your Studielink enrolment application by applying in My Online Application

In My Online Application you will be requested to answer additional questions and to upload your application documents: CV, motivation letter, ID, your bachelor's documents including transcript of records or a transcript of records with you latest results / overview if you have yet to obtain your bachelor's degree. Once the admissions officer Once the admissions officer has checked and (conditionally) approved the educational and English language requirements,, you will receive an invitation for an intake interview with the programme coordinator. 

Step 3: Interview 

During the intake interview you are to prepare a short pitch. The pitch and intake interview allows the institute to determine if you are able to adequately demonstrate:  

  • Having a job in the events industry.  
  • Awareness and vision on developments in the events industry. 
  • Relevant experience in the events industry. 
  • Capability for reflection and critical thinking required by a master’s programme. 
  • Ability to elucidate upon your motivation for joining the programme . 
  • Satisfactory levels of English communication skills. 

Within three weeks, you will be informed about whether you have been admitted to the programme, you have been placed on the waiting list or you have been rejected. BUas will create a waiting list once the maximum of 40 students are admitted. If places fall free, whatever the reason, candidates on the waiting list will be allowed into the master's programme in chronological order.

Being employed in the events industry (job or traineeship) for the duration of the programme is mandatory. This job should start 1 September at the latest.

Step 4: Complete your enrolment: payment of tuition fee 

In order to complete your enrolment, you need to confirm your digital authorisation or pay your tuition fee. More information about payment of tuition fee.

We will keep in touch

During the entire application, selection and enrolment procedure, we will keep in touch with you via email. Please make sure you read and respond to the instructions in time. You can track the status of your admission in My Online Application.