
Master Media Innovation
Do you want to learn about the cutting edge of the media industry and how to come up with new and groundbreaking concepts? Then choose the Master Media Innovation!
Within five minutes you will find out if our small-scale study environment is the right fit for you!
The objective of the Master in Media Innovation has, since its inception, been to educate students who are able to develop insightful media-related research and innovative, market-oriented media products. In order to do this, students are exposed to a wide variety of topics including media theory, business models, emerging technologies, user-centred design, communication theory, and more.
In developing the Master in Media Innovation, the objective was to educate people capable of anticipating future developments in the field of digital media and taking advantage of those developments. The factors determined to define innovators were set out as:
The Master in Media Innovation offers students a programme that trains them to systematically obtain the strategic skills necessary to become innovators. Students learn to look beyond the surface of digital media to reveal some very decisive core processes (ontologies), understand the way in which they function, and obtain the ability to apply these skills in creative, innovative and future-orientated media products.
The Master in Media Innovation is a highly international programme; not only a large percentage of our students and lecturers are international, but you will also come into contact with international researchers and industry partners during the course. The media industry is a global industry, and graduates of the Master in Media Innovation are equipped to work in that industry.
The Master Media Innovation is an international programme with lecturers from a number of academic and commercial disciplines in the field of digital media. The programme has a unique, multidisciplinary approach; training students to acquire analytical skills and to look beyond the surface of digital media, while encouraging them to apply those skills practically in innovative media concepts. The programme covers 12 months and it comprises four modules (44 ECTS credits), an industry case (3 ECTS credits) and a graduation project (13 ECTS credits). Details on these aspects can be found below:
The Media Theory module introduces you to the field of (contemporary) Media Studies and Media Theory. Media Studies is defined as an academic interdisciplinary field of study that deals with the content, history and effects of various media. In order to reflect this interdisciplinary nature, the module will introduce several theoretical angles and subjects including, but not limited to, transmedia, semiotics, game design, and narratology.
The Business module aims at providing you with knowledge, tools and practical insight necessary in managing intellectual property, strategy, innovation, entrepreneurship and consumer behaviour. In addition to the generic concepts and topics, particular characteristics in the media and entertainment industry will be emphasised.
Media Technology is developed on three pillars: methods for understanding and eliciting user requirements; principles for prototyping the user interface and user interaction for the proposed concept; and the aspects addressing the technical feasibility of the proposed concept. The backdrop framework of the module is human-computer interaction (HCI) and user-centred design. The module assumes that students possess no prior technical or programming knowledge and is thus suitable for students from all disciplines.
The objective of this module is twofold. Firstly, it provides students with a solid understanding of research methods and the general knowledge and basic practical skills of conducting applied research at master’s level and applying research insights to create innovations. Secondly, it gives the students a theoretical grounding in communication theory and academic skills and theory-based argumentation in general. These two objectives are thus entwined throughout the duration of the programme.
The Master Media Innovation is a one-year, full-time programme. The total study load is 60 ECTS credits. With 1 ECTS credit being equivalent to 28 hours of study, this means that the programme has a study load of approximately 40 hours per week.
We offer you a small-scale study environment, as the number of students involved in this master is limited. The programme coordinator is always available to help you with day-to-day issues. Additionally, if you wish to discuss personal problems that may be affecting your life as a student, you can turn to the student counsellor.
Students are eligible if they have a bachelor’s degree in the field of Business Administration, Media Studies, Communication Studies, IT, or another media-related field.
Please check out the additional requirements.
If you meet the admission requirements, you are invited to apply for this programme. Please check out the application procedure.
In the academic year 2022-2023 the statutory tuition fee for master's programmes is €2,209. In addition to the tuition fee, you will need to take into account additional costs for the purchase of study materials such as textbooks. Read more about study costs.
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Get to know more about this master's programme by attending a webinar.
The Master Media Innovation offers you the required qualifications for a range of media positions including, but not limited to: product owner, innovation lead, creative lead, digital marketer, creative consultant, digital strategist, and digital brand strategist. After your graduation you are entitled to the degree of Master of Arts.