Artificial intelligence brain

Applied Data Science & Artificial Intelligence

4-year professional bachelor’s programme | English-taught

Do you have a data brain?

Virtual assistants such as Siri, the Netflix home screen, and the control of self-driving cars are all made possible by using big data and artificial intelligence. Fascinated by new technology? Then this is your study programme!

Artificial intelligence (AI) is radically changing our way of life and our well-being. Examples? The application of AI results in better diagnoses and treatments in healthcare, adapted homes for the elderly, smarter energy networks and sustainable food production. With this Artificial Intelligence study programme you will soon play a role in all this.

Why BUas?

  • Small-scale education and a lot of personal contact with lecturers
  • BUas is the 1st university of applied sciences in the Netherlands to offer a degree programme focusing on the practical implementation of AI
  • Lecturers from the international industry with years of experience
  • Project-driven education in our DataLab

Zoom in on Applied Data Science & Ai

Year one

'Data will help you solve any problem.'

After year one

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Our introduction week

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Within five minutes you will find out if our small-scale study environment is the right fit for you!

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Study overview

In this bachelor's programme you will be trained in Data Science, AI, consultancy skills and technological (programming) skills. Your professional career requires you to have both a broad knowledge of data management & Artificial Intelligence and deep skills in your chosen area of expertise, Data Science, Consultancy and Programming.

Project based learning

The educational structure of this programme is based on Project-Based Learning (PBL). This is a teaching method in which students gain knowledge and skills by working for an extended period of time to investigate and respond to a complex question, problem, or challenge. The focus is on facilitating students to become self-driven learners who can analyse a problem and use all the resources around them to find solutions. 

During your four years of study you will work in a simulated DataLab on different data projects. The majority of your time will be spent working on projects either individually or in groups. The programme is supported by a strong digital learning environment. 

A complete overview of the curriculum, study components, course content and learning objectives can be found in the study guide. 

Year 1

The first year consists of four blocks. They cover basic skills that build towards tightly defined projects to enhance your knowledge. Topics that will be discussed are:

  • AI & Future markets
  • Project & change management
  • Data Science
  • Mathematics & Statistics
  • Programming in Python
  • Data interface design

Two days a week you work on projects in DataLab.


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Year 2

Year 2 consists of four blocks. You will further develop your basic skills in your chosen role: Data Scientist, Consultant or Programmer. Two days a week you work on projects in DataLab.

Year 3

In the first semester of the third year we switch to full time project education in DataLab. You specialise further in the chosen role. Moreover you specialise in a certain domain, e.g. data & AI for logistics, built environment, consumer interaction, media or game development. You also have the possibility to go on exchange for one semester.

In the second half of the year you do a placement.

Year 4

In the graduation year you work on two projects that may include:

  • a portfolio project individually or in a group (always assessed individually);
  • working at a company (with a project deliverable);
  • developing a business plan to start your own company, supported by our entrepreneurship start-up specialists;
  • Taking part in a one-semester exchange programme at our partner universities.

Or combine the two projects and work on a year-long project, or go on a year-long internship.
We also encourage our students to go abroad during their studies. In year 4, students participate in projects at companies around the world.


BUas offers its own pre-master's programme Strategic Business Management and Marketing (SBM). If your academic results are good, you will be offered the opportunity of attending this pre-master’s programme in your fourth year. Successful completion of this track will give you direct access, after Breda University of Applied Sciences, to various Master of Science programmes in business-related studies in management and marketing at several partner universities. A few examples are the universities of Maastricht, Amsterdam and Rotterdam. In this way, it will be possible for you to earn an academic master's degree within five years' time or, after having completed an accelerated three-year track, even within four years' time.

After your fourth year, you can also opt for a pre-master’s programme of a Dutch research university to gain direct access to their master’s programmes.  



Applied Data Science & Artificial Intelligence is a varied, challenging programme: 

  • You will be working in teams for many hours per week – it is definitely a full-time course of study
  • You will be backed up by professional knowledge and theory

We have high standards. We are looking for people who:

  • Understand the roles that they are asking to study
  • Are engaged with the topics taught

In practice, AI and data projects are not carried out by individuals, but in teams. A team generally consists of a Data Modeler/Scientist, a Data/AI-engineer, a Data Visualisation Specialist and a Data Consultant (Digital Transformation Specialist). The student specialises in one of these roles.

Many of the sectors that BUas trains for are being radically changed by the emergence of AI applications. In urban development, AI applications in smart cities can increase well-being. In logistics, smart inventory management and forecasting, integration of companies through data (industry 4.0) in combination with robotised warehouses ensure more efficient (and more labour-intensive) production. In the media industry, adaptive interfaces ensure that content and advertising are better tailored to individual users. Similarly, the tourism and hospitality industry aim to better tailor their offers to individuals. Chatbots directed by AI contribute to this. AI can contribute to problems such as over-tourism through smart approaches to crowd management. In the third year, students choose an application area. They are taught relevant sector knowledge and the role of data in workshops. In the DataLab they work on the solution of a problem from the chosen sector. 

ADS & Ai three team roles


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Through a 4- to 5-month exchange with one of our many global partner universities, you can have an international experience while maintaining your academic achievement level. We encourage you to go abroad since this will enhance your employability internationally after graduation. Other advantages are increasing your international network, learning other languages and increasing your understanding of cross-cultural differences (and, of course, also similarities). We can guarantee that your perspectives will shift to a global view!

Our partner universities:

  • Bournemouth University (UK)
  • Northern Arizona University (Flagstaff, USA)
  • Hanyang University (Seoul, South Korea)
  • London School of Public Relations (Jakarta, Indonesia)
  • Ehrvervaskademiet Lillebaelt (Denmark)
  • University of Vic (Spain)
  • Bilkent University (Ankara, Turkey)
  • Bilgi University (Istanbul, Turkey)
  • Westerdals (Oslo, Norway)

At BUas you are trained to become an entrepreneurial professional. In all the professional bachelor’s programmes, you are given the opportunity to develop your entrepreneurial skills. You will be taught about entrepreneurship in courses specifically designed for this purpose. In your second year, you can take part in an Excellence Track in Entrepreneurship.

And in the fourth year you can opt for a BUas-wide in Entrepreneurship, or you can even graduate in your own business! Perhaps, by that time, you already have a profitable business or have plans to start one? BUas Startup Support can help you.   

More information on how to start your own bussines.


To be admitted to this degree programme, you need a havo or vwo diploma with an appropriate profile, or an equivalent of these Dutch diplomas. You can also be admitted with a level-4 mbo diploma. 

Check out the complete admission requirements and the possibilities if you do not meet the requirements


If you meet the admission requirements, you are invited to apply for this programme. Please check out the application and matching procedure.

Study costs

In the academic year 2023-2024 the statutory tuition fee for bachelor programmes is €2,314 For first-year's students the statutory tuition fee is €1,157. In addition to the tuition fee, you will need to take into account additional costs for participation in the introduction week and the purchase of study materials such as textbooks and excursions. 

Santiago - Data Science & Ai - BUas

In my first year, I already got to build projects for real customers!

I chose to study Applied Data Science and AI to kick start my career in the Computer Science field. The programme structure focuses on learning by using state of the art technologies. 

My tips for students who still have to make a choice? Follow Your Road to Buas 

Santiago Villa Cardenas

Student Data Science & AI

With insights into data we can create a better world

Data Science is important to understand our citizens. We use the insights it generates to make predictions and to assure that we know what we have to do in order to stay attractive in the future. We u se data to make a better Breda.

Judith van Brussel 

Digitalisation Programme Manager at the municipality of Breda

Your career

The demand for Data & AI specialists on the labour market is very high. According to the Human Capital group of the Dutch AI Coalition, the Netherlands needs:

  • Tens of thousands of Data & AI specialists, analysts, consultants and engineers;
  • Hundreds of thousands of domain specialists that know of the possibilities of Data & AI;
  • Millions of people that are able to work with Data & AI applications.

BUas’ Applied Data Science & Artificial Intelligence programme educates the first group. A job is therefore almost assured after graduation.