I-DEMO
I-DEMO (Improving DEstination Management Offer) is an initiative that equips EU tourism professionals with game-based tools to boost creativity, digital and entrepreneurial skills, and transform tourism through gamification and inclusion.
What is the goal of this research?
The goal of I-DEMO is to empower EU tourism professionals and vocational education and training (VET) students by equipping them with essential skills in game-based tourism. Through the development of an innovative online course, a practical toolkit, and a curated collection of best practices, I-DEMO fosters creativity, digital fluency, and entrepreneurial thinking. This initiative aims to enhance the capacity of Destination Management Organizations (DMOs) to design engaging, inclusive, and innovative tourism experiences using gamification strategies.
By promoting the adoption and replication of game-based solutions across Europe, I-DEMO contributes to the modernization and competitiveness of the tourism sector. It supports professionals in integrating playful, interactive elements into tourism services, ultimately improving organizational performance and visitor engagement.
Four key results
I-DEMO aims to deliver four key results:
- A Skills Profile for Game-based Tourism, outlining essential competences for DMO professionals based on research and partner expertise.
- An online course offering targeted training in digital, soft, and game-based tourism skills for current and future tourism professionals.
- A toolkit with practical guidelines and a Visual Virtual Map of EU best practices, plus an I-DEMO Hackathon featuring 40 proposals from 8 EU destinations.
- A dissemination campaign including webinars, promotional materials, and a handbook to share success stories and promote digital innovation in tourism across Europe.
What is the timeline of this project?
30 Months (2024-2027)
Who is the Project Team?
Jessika Weber-Sabil (ProjectLead), Patricia Leis, Jeroen Vinkesteijn, Lobke Elbers, Antoine Ruedisueli, David Wessman and Veronica Bova.
Who are our main collaborating partners?
- TIMESIS SRL, Italy (Lead Partner)
- The Phoenicians’ Route – Cultural Route of the Council of Europa based in Italy
- Associazione Culturale Tuo Museo, Italy
- Pafos Regional Board of Tourism, Cyprus
- Hellenic Open University, Greece
- ACIF – Industrial and Commercial Association of Funchal – Chamber of Commerce and Industry of Madeira (Portugal)
- Wojewodztwo Kujawsko Pomorskie, Poland
Who is our funding partner?
Co-funded by Erasmus+ and European Union
