Application procedure

Unfortunately, application for academic year 2020-2021 is now closed because the maximum number of 30 students has been reached. As from September 2020 it will be possible to apply for academic year 2021-2022.

To start with the Strategic Business Management and Marketing programme, you need to be selected. A maximum of 30 students can start this programme.

The selection procedure is as follows:

  1. Send a well-motivated application letter (1), with CV and recent photograph (2), and full result list (3) to Laurent Snoeckx (SBM Programme Manager). You can send your letter by e-mail (or postal mail) to
  2. In your CV, please state your current contact details, your previous education, your third-year placement, experience abroad (if any) and your command of languages.
  3. Based on the letters, applicants will be invited for an intake interview. In this interview, we will examine your motivation for this graduation track and your academic results.
  4. After the intake interviews, personal appointments will be made for the purpose of the assessment and selection. Deadline: as soon as the selection limit of 30 students is reached.

    After you got granted access by the programme manager:
  5. Current BUas students:
    If you are currently studying at BUas please re-enroll via Studielink for your current course.
  6. Other students:                                          
    You have to apply through Studielink for the premaster Strategic Business Management and Marketing. When applying you must state that you do not want to start in Year 1. Instead choose NO and state you would like to start in Year 4.
  7. Once your selection for the Strategic Business Management and Marketing programme is confirmed, further practical information will be send to you via email by the SBM-secretary.