Master Media Innovation

Would you like to learn more about how digital media processes work and how they are constructed? Then choose the Master Media Innovation programme after completing your bachelor’s and learn how to come up with new groundbreaking concepts.

This professional master’s programme has been developed in collaboration with international media partners. Successful media innovations are often not brand new, mostly they build on existing elements, which can be found in any media product. In this master, we shed light on these elements from different theoretical perspectives and teach you how to make new combinations.

After your master

The Master Media Innovation offers you the required qualifications for international managerial, consultancy or strategic positions, such as: e-commerce manager, interactive marketer, creative consultant, digital strategist and creative brand strategist.

After your graduation you are entitled to the degree Master of Arts.

Study overview

Every day, people in the commercial media industry aim to design creative and original media products that are profitable, technologically refined, and that engage their audiences in completely new ways. This means that media products are much more than just creative ideas. They are the result of a collective effort in which knowledge about ICT and programming, media theory, communication studies, marketing and business is linked together.

Innovation in the creative media industry is a hot topic in many countries. Up until now, however, there has been a persistent gap. Innovators have not yet been successful in establishing an integral academic approach that is directly relevant to the digital media industry. In close cooperation with international partners, Breda University of Applied Sciences therefore has developed this master's programme, which will bridge the gap between theory and practice in digital media studies.

The guiding principle of this programme is that successful media innovations are often not brand new, but rather, they build on existing, recognisable elements. These elements, codes, are the building blocks that can be found in any media product. In this master, we shed light on these building blocks from different theoretical perspectives. And, once you understand the codes behind a media product, you can make new connections. This is how you arrive at new concepts that are innovative and future-oriented.

International network
Next to the delivery of top class post-graduates, the purpose of the Master Media Innovation is to give media professionals the ability to ‘bring something new into use’. In your final project, you can develop, prototype and (pre-)produce media innovations. To enable this, we have built up an international network of researchers and media professionals demonstrating the ability to put original ideas into use within their respective fields of knowledge.

The Master Media Innovation is an international programme with lecturers from across academic and commercial communities in the field of digital media. The programme has a unique, multidisciplinary approach. It will train you to acquire analytical skills and teach you to look beyond the surface of digital media and distinguish crucial digital processes. Furthermore, it will teach you to transform analytical insights into the building blocks by means of which you can design tomorrow’s media products.

The programme covers 12 months and it comprises

  • Four themes (44 ECTS):
Media theory

The Media theory module introduces you to the field of (contemporary) Media Studies and Media Theory. Media Studies is defined as an academic interdisciplinary field of study that deals with the content, history and effects of various media. In order to reflect this interdisciplinary nature, the module will introduce several theoretical angles and subjects including, but not limited to, transmedia, semiotics, remediation theory and narratology.

Business models

The module Business models aims at providing you with knowledge, tools and practical insight in managing intellectual property, strategy, innovation and entrepreneurship and consumer behaviour. Besides the generic concepts, particular characteristics in the media and entertainment industry will be emphasised.

Media technology

Media technology informs you about technology surrounds. It supports and modifies our decision-making processes, and in this way it is shaping our lives. To be a leader in media innovation it is required to have a thorough understanding of the manner in which technology progresses, the potential directions it will take in the future, and how to form your own visions for it.

Research and communication studies

The research part of this module aims to provide a solid understanding of scientific methods and the general knowledge and basic practical skills of conducting scientific research on a master’s level. The module focuses on several major quantitative and qualitative research techniques, such as survey, focus groups or in depth interviews and finally gives you the ability to position your own thesis research within various paradigms and methodological approaches.

  • Industry case (3 ECTS)
  • Final graduation project (13 ECTS)
    Since the aim of the programme is to use theoretical insights as the initial blueprint for the creation of media products, a fairly large amount of credits (13 ECTS) is reserved for your final assessment. The aim of the final assessment is the development and creation of a mock-up of an innovative media concept. You have to show that there is a market for their concept, therefore you carry out an in-depth market analysis, and you have to explain the business model behind it. Writing a thesis is part of the graduation process as well. The thesis will focus on a specific aspect of the concept.

    During the graduation period you will be supervised by a lecturer of the master’s programme. Besides, representatives from the industry will be involved to provide feedback during the process.

The Master Media Innovation is a one-year, full-time programme. The total study load is 60 ECTS. To give you an idea: 1 ECTS = approximately 28 hours a week.

We offer you a small-scale study environment as the number of students involved in this master are limited. For questions on the content of the programme, lecturers can be easily reached. Besides, the Programme Coordinator is available to help with day-to-day issues. If you wish to discuss personal problems that may be affecting your life as a student, you can turn to the student counsellor.