Executive Master Media Innovation

Do you work in the media industry and want to develop further? Then join our master's programme in the media heart of the Netherlands!

Innovative and future-oriented concepts

Why choose this master at BUas?

  • In close cooperation with Media Park Hilversum, the media heart of the Netherlands 
  • International, industry experienced, lecturing team and many industry partners
  • Successfully blends theory and practical application


Study overview

Every day, people in the commercial media industry aim to design creative and original media products that are profitable, technologically refined, and that engage their audiences in completely new ways. This means that media products are much more than just creative ideas. They are the result of a collective effort in which knowledge about IT and programming, media theory, communication studies, marketing and business is linked together.

The Executive Master in Media Innovation is part of the programme plan of Media Perspectives and is taught at the heart of the Hilversum Media Park. Media Perspectives is a platform for media & innovation, focusing on business, tech, content, data and talent.

The Executive Master Media Innovation is an international programme with lecturers from across academic and commercial communities in the field of digital media. The programme has a unique, multidisciplinary approach. It will train you to acquire analytical skills and teach you to look beyond the surface of digital media and distinguish crucial digital processes. Furthermore, it will teach you to transform analytical insights into the building blocks by means of which you can design tomorrow’s media products.

The programme covers 12 months and it comprises

  • Four themes (44 ECTS credits):
Media Theory

The Media Theory module introduces you to the field of (contemporary) Media Studies and Media Theory. Media Studies is defined as an academic interdisciplinary field of study that deals with the content, history and effects of various media. In order to reflect this interdisciplinary nature, the module will introduce several theoretical angles and subjects including, but not limited to, transmedia, semiotics, remediation theory and narratology.

Business Models

The Business Models module aims at providing you with knowledge, tools and practical insight in managing intellectual property, strategy, innovation and entrepreneurship and consumer behaviour. Apart from the generic concepts, particular characteristics in the media and entertainment industry will be emphasised.

Media Technology

Media Technology informs you about technology surroundings. It supports and modifies our decision-making processes, and in this way it is shaping our lives. To be a leader in media innovation, a thorough understanding is required of the manner in which technology progresses, the potential directions it will take in the future, and how to form your own visions for it.

Research and Communication Studies

The research part of this module aims to provide a solid understanding of research methods and the general knowledge and basic practical skills of conducting research at master’s level. The module focuses on several major quantitative and qualitative research techniques, such as survey, focus groups or in-depth interviews and finally gives you the ability to position your own thesis research within various paradigms and methodological approaches.

  • Industry case (3 ECTS credits)
  • Final graduation project (13 ECTS credits)
    Since the aim of the programme is to use theoretical insights as the initial blueprint for the creation of media products, a fairly large amount of credits (13 ECTS credits) is reserved for your final assessment. The aim of the final assessment is the development and creation of a mock-up of an innovative media concept. You have to show that there is a market for the concept, therefore you carry out an in-depth market analysis, and you have to explain the business model behind it. Writing a thesis is part of the graduation process as well. The thesis will focus on a specific aspect of the concept.

    During the graduation period you will be supervised by a lecturer of the master’s programme. In addition, representatives from the industry will be involved to provide feedback during the process.


Innovation in the creative media industry is a hot topic in many countries. Up until now, however, there is a persistent gap. Innovators have not yet been successful in establishing an integral academic approach that is directly relevant to the digital media industry. In close cooperation with international partners, Breda University of Applied Sciences has therefore developed this executive master's programme, which bridges the gap between theory and practice in digital media studies.


The guiding principle of this programme is that successful media innovations are often not brand new, but rather, they build on existing, recognisable elements. These elements, i.e. codes, are the building blocks that can be found in any media product. In this master's programme, we shed light on these building blocks from different theoretical perspectives. And, once you understand the codes behind a media product, you can make new connections. This is how you arrive at new concepts that are innovative and future-oriented.

Theory as a design tool

In addition to the delivery of top class post-graduates, the purpose of this executive master’s programme in Media Innovation is to give media professionals the ability to ‘bring something new into use’. In their final project, students will develop, prototype and (pre-)produce media innovations. To enable this, Breda University of Applied Sciences has built an international network of researchers and media professionals who have demonstrated ability to put original ideas into use within their respective fields of knowledge.

Study load

The total study load is 60 ECTS credits (1 ECTS credit = approximately 28 hours a week).

The contact hours will be divided over 10 weekend sessions. Each weekend session consists of 2.5 days: Thursday evenings from 19:00 – 22:00h; Fridays and Saturdays from 10:00-16:00h.

The main focus of the theoretical part of the programme will be during the first seven to eight months of the programme. The graduation phase will take at least ten weeks, but it is possible to extend this, to spread the workload over a longer period.

Study coaching

The Executive Master Media Innovation offers you a small-scale study environment as the number of students involved in the master are limited. For questions on the content of the programme, lecturers can be easily reached. What's more, the programme coordinator is available to help with day-to-day issues.