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Executive Master Media Innovation (online)

Due to start in new form in September 2022!

Learn about the cutting edge of the media industry and how to come up with new groundbreaking concepts that are innovative, future-oriented and which bring something new into use. Based on media industry cooperation, with an international team of lecturers, the Master in Media Innovation will prepare you to lead the way in a world of jagged change and disruption. This master’s programme will be fully offered online, so you can follow it from anywhere in the world.

Innovative and future-oriented concepts

The Executive Master Media Innovation is designed to provide in-depth knowledge of digital media processes and to bridge the gap between theory and practice in media studies.

With a focus on problem-based thinking at its heart, this master also considers the way recognisable elements can be recombined in order to create new connections and new innovations. The programme aims to allow students to 'bring something new into use' through the creation of innovative and future-oriented concepts.

Buas student Executive Master Media Innovation

Why choose this master at BUas?

  • Delivered entirely online  
  • Small-scale education with a strong industry connection 
  • Practical application of theory


Study overview

The objective of the Executive Master Media Innovation has, since its inception, been to educate students who can develop insightful media-related research and innovative, market-oriented media products. In order to do this, students are exposed to a wide variety of topics including media theory, business models, emerging technologies, user-centred design, communication theory, and more.

The course is delivered online and adopts the following system:

  • Short video lectures are made available to students in advance in order that they can be watched at a time suitable for the student. Students are provided with a viewing guide and a suggested timeline for consumption.
  • Weekly live seminars are given via Microsoft Teams, providing students with an opportunity to discuss, debate, and question the lecture material with both their lecturers and their peers.
  • Additional live lectures and workshops will also be made available to students throughout the year.


In formulating the Executive Master Media Innovation the objective was to educate people able to anticipate future developments in the field of digital media and able to take advantage of those developments. The factors determined to define innovators were set out as:

  • Innovators are required to initiate, shape or partially shape, monitor or manage a very complex process: innovative media products are created in an ingenuous process in which technology, content, design, business and knowledge about consumers and markets are optimally geared to one another and integrated functionally;
  • Innovators are required to anticipate the future. After all a new product will only be used if it is so special that it creates a new market as it were, or appears to seamlessly align with an obvious or latent market need. Timing and anticipation, in other words, are factors that should not be underestimated.
  • To be able to develop products, innovators should be able to reshape analytical insights. In the manufacturing process of a product, an analysis is no longer a goal in itself (such as a report, article or scientific or other publication), but a creative guiding principle: the building blocks for a product yet to be developed.


The Executive Master Media Innovation offers students a programme that trains them to systematically obtain the strategic skills necessary to be innovators. Students learn to look beyond the surface of digital media to reveal some very decisive core processes (ontologies), understand the way in which they function, and obtain the ability to apply these skills in creative innovative and future-orientated media products.

International network

The Master Media Innovation is a highly international programme; not only are a large percentage of our students and lecturers international, but students will also come into contact with international researchers and industry partners during the course. The media industry is a global industry, and graduates of the Master Media Innovation are equipped to work in that industry. 


The Executive Master Media Innovation is an international programme with lecturers from a number of academic and commercial disciplines in the field of digital media. The programme has a unique, multidisciplinary approach; training students to acquire analytical skills and to look beyond the surface of digital media, while encouraging them to apply those skills practically in innovative media concepts.  The programme takes place online and covers 12 months; it is comprised of four modules (44 ECTS), an industry case (3 ECTS) and a graduation project (13 ECTS). 

Details on these aspects can be found as follows:

Media Theory (11 ECTS)

The Media theory module introduces you to the field of (contemporary) Media Studies and Media Theory. Media Studies is defined as an academic interdisciplinary field of study that deals with the content, history and effects of various media. In order to reflect this interdisciplinary nature, the module will introduce several theoretical angles and subjects including, but not limited to, transmedia, semiotics, digital (media) ethics, and narratology.

Business (11 ECTS)

The Business module aims at providing you with knowledge, tools and practical insight necessary in managing intellectual property, strategy, innovation, business models, and consumer behaviour. Besides the generic concepts and topics, particular characteristics in the media and entertainment industry will be emphasised.

Media Technology (11 ECTS)

Media Technology is developed on three pillars: methods for understanding and eliciting user requirements; principles for prototyping the user interface and user interaction for the proposed concept; and the aspects addressing the technical feasibility of the proposed concept. The backdrop framework of the module is human-computer interaction (HCI) and user-centred design. The module assumes that students possess no prior technical or programming knowledge and is thus suitable for students from all disciplines.

Research and Communication Studies (11 ECTS)

The objective of this module is twofold; first, it provides students with a solid understanding of scientific methods and the general knowledge and basic practical skills of conducting applied scientific research on a Master level and applying research insights to create innovations. Second, it gives the students a theoretical grounding in communication theory and academic skills and theory based argumentation in general. These two objectives are thus entwined throughout the length of the module.

Industry case (3 ECTS credits)

Since a considerable amount of the teaching material has a strategic content, the Executive Master Media Innovation also utilises an industry case study, which is presented to the students alongside the four modules. Each year, a different industry client is selected and offers a real-world case to the students, which gives the students the opportunity to utilise theory obtained within the programme and apply this theory to the solution of real-world problems. Each year involves a unique case but the core concept; that students use their knowledge of media theory, business and technology, to solve core problems and suggest conceptual solutions, remains a consistent factor. The industry client is involved in both establishing the case’s problem, providing formative feedback, and helping to provide assessment of the student’s final work. Previous clients have included IBM, KLM, and Samsung.

Final graduation project (13 ECTS credits)

In the final part of the programme, students choose one of two graduation options; either a pure-thesis or a product-based graduation. In both options, students write a thesis in which they reflect on the acquired knowledge, while in the product-based graduation they also work under supervision in creating conceptual documentation and an electronic prototype of their innovative idea.

The Executive Master Media Innovation is a one-year programme with a total study load is 60 ECTS. With one ECTS being equivalent to 28 hours of study, this means that the programme has a study load of approximately 40 hours per week.

We offer you a small-scale study environment as the number of students involved in this master are limited. The Programme Coordinator is always available to help you with day-to-day issues. Additionally, if you wish to discuss personal problems that may be affecting your life as a student, you can utilise our student counsellor.


You are eligible if you hold a bachelor’s degree in the field of Business Administration, Media Studies, Communication Studies, IT, or another media-related field. Applicants with equivalent industry experience will also be considered. Also five years (at least) of equivalent industry experience is required.

Please check out the full admission requirements and the additional criteria.


If you meet the admission requirements, you are invited to apply for this programme. Please check out the application procedure.


In the academic year 2023-2024 the statutory tuition fee for master's programmes is €2,314. In addition to the tuition fee, you will need to take into account additional costs for the purchase of study materials such as textbooks. Read more about study costs.

Your career

The Executive Master Media Innovation offers you the required qualifications for a range of media positions including, but not limited to: product owner, innovation lead, creative lead, digital marketer, creative consultant, digital strategist, and digital brand strategist. After your graduation you are entitled to the degree of Master of Arts.