Minor Hotels: Contracts, Brands and Revenue Intelligence
The Hotels: Contracts, Brands and Revenue Intelligence minor will suit students who want to expand their horizons beyond just the hospitality operations part. We explore hotels as both a real estate investment and as a revenue-generating business, and study how companies cooperate to create value.
Come and meet us
Choosing a minor is an important decision. That's why we will help you make your choice.
Why choose this minor?
- You want to expand your expertise beyond hospitality operations
- You are interested in hotels as a real estate investments and revenue-generating businesses
- You want to discover industry players collaborate to create value
- You want to develop strategic insights that distinguish you from other graduates
About this minor
In this minor, you will learn how hotels create demand and sell the right product to the right customer at the right time, through the right distribution channels, for the right price.
We will explore how stakeholders – including OTAs like Booking.com and Expedia, and brands like Marriott – collaborate and share proceeds. We discuss operating and branding structures and contracts. Many of our guest speakers represent companies that help hoteliers understand travelers’ booking journeys, demand levels, competitor pricing, and more.
It is important to note that this is not an operational minor. You will not learn how to be more hospitable or use storytelling to increase wine sales in the restaurant. Instead, you will learn a great deal about the structure of the hotel industry and the commercial side of the business.
The programme emphasises practical application through real-world examples and case studies.
More information:
- Language of instruction
English.
- Admission requirements
Admission requirements for BUas students:
- At least 60 credits must be obtained in the post-propaedeutic phase. To successfully complete the minor, students are advised not to accumulate too many resits during the semester.
Admission requirements for external students:
- Candidates should have a solid grounding in (international) business and management, and a genuine interest in the subject matter of the minor. We urge all students to thoroughly review this information sheet and attend the information session, to ensure that the programme aligns with your interests and goals.
- To successfully complete the minor, students are advised not to accumulate too many resits during the semester.
- Learning outcomes & competencies
Students will learn about the key relationships between hotel owners, operators, managers and brands. This provides the foundation for a more advanced understanding of how demand management can add value to hotel operations for all stakeholders.
It is important to note that this is not an operational minor. You will not learn how to be more hospitable or use storytelling to increase wine sales in the restaurant. Instead, you will learn a great deal about the structure of the hotel industry and the commercial side of the business. The programme emphasises practical application through real-world examples and case studies.
- Topics and structure of the minor
Asset Management
- Hotel ownership, operating and branding structures: leases, management and franchise agreements
- Hotel feasibility, valuation, and the hotel asset management cycle
Demand Management
- Developments in the field of Revenue Management and optimisation
- Demand management, focusing on the role of human capital, systems, and organisational issues
- Online marketing in a hospitality context - the digital guest journey
- (The role of) data in an online marketing environment
- AssetSIM simulation game - applying demand management principles in a competitive environment
Alternating Asset Management and Demand Management weeks.
In November, theoretical knowledge is tested on ‘Validation Day’, with a written and an interview component.
Following Validation, students work on two industry projects with actual hotel groups!- Teaching & assessment
Mixed format.
Each week, students will receive assignments or cases to be completed by Friday. All of these are formative, with feedback provided but no grades given. The structure of this minor requires active student participation, with strong industry involvement through guest lectures and excursions.
Every Monday, students are given literature to study before the start of the week (flipped classroom approach). This is usually a combination of academic/scholarly and professional/industry publications. Classroom time is scheduled for Tuesdays, Wednesdays and Fridays. Students should also plan to dedicate time to coursework on Mondays and Thursdays.
After validation, the number of lectures decreases, and students mainly work on their projects.
Assessment
Industry Certification (either CHIA or CHRMA)
Multiple choice, online
Individual
2 creditsValidation
Written exam + interview
Individual
10 creditsNew Hotel project
Presentation
Group
8 creditsCapstone project
Presentation
Group
10 credits- Required study material
Compulsory: Musgrove, R., Raleigh, L. and Singh, A., eds. (2016). Hotel Asset Management: Principles & Practices, 3rd edition. Lansing, Michigan: American Hotel & Lodging Educational Institute.
Additional reading provided on a weekly basis for both topics.
- Additional costs
Students may have to pay for travel expenses incurred during field trips.
- Minor coordinator
Rob van Ginneken: [email protected]
After this minor
You will become a highly sought-after candidate for junior roles at hotel chain headquarters, revenue management consultancies, or hotel investment firms. Even if you choose a more operational career path, you will have a competitive edge with a deeper understanding of how hotels create value compared to the average graduate.
Read the story of alumna Vera about her journey from student to corporate hospitality.
Practical information
When
Monday 31 August 2026 – Friday 31 January 2027
Where
All classes and meetings will take place on the BUas campus in Breda.
Teaching method
We offer a variety of (guest) lectures, workshops, feedback sessions and reading materials. Each week students will receive assignments to be concluded on Friday.
How to apply?
You can choose this minor if you study at BUas, but students from other higher education institutes are also warmly invited to join. This makes for a diverse and inspiring classroom!
- How to apply: BUas students
For BUas students, the application option in Osiris opens from 23 to 27 March 2026 (fall semester) & 5 to 9 October 2026 (spring semester). When you apply in Osiris you can indicate two preferences, these can be two different minors at BUas, but you should also indicate if you prefer to take an external minor. For more detailed information please visit the Minor Desk page on the student portal.
Please note that applicants will be accepted on a first-come, first-served basis or via a selection procedure as mentioned at the admission requirements on this page.
- How to apply: non-BUas students
All information regarding the minors for 2026 -2027 is available on Kies op Maat. From 2 February to 15 May, the application option and thus the download of the learning agreement will be open on Kies op Maat.
The full step-by-step plan:
- Download the learning agreement on Kies op Maat. Ask your own university of applied sciences to sign the learning agreement for approval.
- Start your application via Studielink – this is possible until 26 June. Go to the Study Programmes tab and click 'add new enrolment application'. Then click at 'Educational institution' on Breda University of Applied Sciences and enter 'Minor' or 'KOM' as search term. A list of BUas KOM minors per academy will appear. Make sure you apply for the right minor. Check the learning agreement to see where your minor belongs to. After registering in Studielink you will receive two emails: one confirming your registration with BUas and immediately afterwards an email containing the login codes for and the link to Osiris Registration from BUas. If you do not receive the second e-mail, check your spam first and otherwise send an e-mail to [email protected].
- Receive access to My Online Application. Here you can complete – and keep track of – the next steps of your application.
- Upload the signed learning agreement in My Online Application (note: the learning agreement must be signed by your own university of applied sciences and yourself before uploading it on My Online Application)
- Since you are coming to BUas temporarily for a minor, it is important that you arrange payment in a correct manner via the following steps to arrange your proof of payment, a so-called BBC (Bewijs Betaald Collegegeld).
- Arrange the payment at your own institution
- Go to Studielink and request a BBC for BUas. Click here to go to the correct webpage (search on this page for the "Request for proof of paid tuition fees") for the step by step plan.
Make sure you complete all steps on time, as mentioned there are deadlines for downloading the learning agreement and starting your application. Once you have made a start in My Online Application, you have until 1 September / the start of the minor at the latest to complete your steps. Please note:
- Some minors have limited numbers of places available. Students will be admitted in order of application.
- If you are a student of an institution affiliated to Kies op Maat, the rules and agreements of Kies op Maat apply. The costs of the minor will be settled between BUas and your home institution. As a student, you won’t notice anything about this.
- If you are a student from a government-funded institution that is not affiliated to Kies op Maat, we will make separate arrangements about financing the minor before the start of the minor.