Minor Co-creating Events & Designing Experiences
Want to find out how to design and organise the perfect event experience? The minor in Co-creating Events & Designing Experiences will show you by combining skills and by working together with experts in related fields such as Hospitality, Logistics and Crowd Control.
Come and meet us
Choosing a minor is an important decision. That's why we will help you make your choice.
Why choose this minor?
- You will explore all relevant aspects of events, whether these are green, entertaining, innovative, commercial or generate social development
- You will learn about the impact of events on cities and countries
- You will learn how to use events as a strong strategic marketing tool empowering brands
About this minor
This minor focuses on co-creating events with a variety of stakeholders, together with students from other study programmes. Key elements and competencies are Strategy, Concept Design, Branding, City Marketing, Marketing & Media, Hospitality (including food concepts), Event Logistics and Crowd Control. A big part of this minor is setting up and organising your own event for a real-life commissioner.
This minor believes that events are a strong strategic marketing tool and that these events help in empowering their brands. Whether these events are green, entertaining, innovative, commercial or generate social development, all their relevant aspects will be explored.
Students and lecturers from all the different study programmes and domains work together in this minor, so your experience and knowledge can really make a difference!
The minor consists of two main parts:
- a theoretical part: Strategy & Design and Media, Logistics & Crowd Control, and Hospitality
- a practical part: preparing and organising your own real-life event (preparation and execution from September until December)
More information:
- Language of instruction
Hybrid form:
- Lectures are all in English.
- Workshops are in Dutch and English, depending on whether you are in a Dutch or English group.
- Progress/group meetings will be in Dutch or English, depending on your group.
- Deliverables are in Dutch and English, depending on your group.
- Admission requirements
Admission requirements for BUas students:
This minor will benefit you most if it complements your field of study, and if your professional profile is at an appropriate level and does not overlap with your major. In borderline cases relating to entry level: Places are allocated on a first-come, first-served basis, with no intake/selection process; registration is open until the maximum capacity is reached.
- Appropriate level of English, both written and spoken
- Propaedeutic certificate obtained
Admission requirements for external students:
This minor will be of most benefit to you if it complements your field of study and/or your professional profile, is at an appropriate level, and does not overlap with your major. In borderline cases related to entrance level: First-come first served: so no intake / selection, whoever registers first is admitted until the max is reached.- Appropriate level of English, both written and oral
- Propaedeutic certificate obtained
- Learning outcomes & competencies
- Learning about the different types of events, such as public/private and free/paid-entry.
- Marketing events and using events as a marketing tool, including developments in transmedia and social media.
- Event design, including the use of professional instruments such as the experience and touchpoint model, customer journey, value research, and various imagineering tools.
- Creating awareness of process design and crowd management concepts for all types of events.
- Gaining insight into hospitality experience design and food concepts.
- Learn about the impact of events on cities and countries, and the link between sustainability and events.
Competencies: Event marketing, branding, concept design, media management, event logistics and hospitality management.
- Topics and structure of the minor
Topics:
- Typology of events
- Facts & figures about the event industry
- Trends and developments event industry
- Event marketing
- Eventful cities and placemaking
- Imagineering and events
- Branding and events
- Sustainability and events
- Event logistics
- Process and process control
- Crowd management
- Designing hospitality experiences
- Food concepts as part of your value proposition
- The customer service process
- Customer service blueprinting
- Social media
- Marketing & Media
Structure of the minor:
The minor consists of two main parts:- A theoretical part: Three assignments/blocks: Strategy & Design, Media, Logistics & Crowd Control, and Hospitality.
- A practical part involving the preparation and organisation of your own real-life event (September–December), including media workshops.
In three blocks (Strategy & Design, Logistics & Crowd Control, and Hospitality), we will develop the skills and knowledge mentioned in the learning goals. In class and group meetings, we will focus on the multidisciplinary aspects that are important for professional events.
Lectures: 60 or 90 minutes
Progress meetings (PM): 30–50 minutes, twice a week
Expert meetings (EP): 90 minutes, once a week
Pitches and presentations in class
Three peer evaluations: 40 minutes- Teaching & assessment
Division of the 30 EC (European Credits):
- Theoretical assignments (group reports and presentations): 13 EC
- Strategy and Design: 5 EC
- Logistics and Crowd Control: 4 EC
- Hospitality: 4 EC
- Real-life assignment (group reports, presentations, execution): 17 EC
- Plan of approach (incl concept, sector analysis, mystery visit): 5 EC
- Execution and end report (including media chapter): 12 EC
- Theoretical assignments (group reports and presentations): 13 EC
- Required study material
Two compulsory books:
- Event Logistics, Maarten van Rijn & Dick van Damme
- Events as a strategic marketing tool, Ronald van Olderen & Dorothe Gerritsen
Extra materials, articles etc will be delivered via Brightspace or in class.
- Additional costs
The two books together cost around €80, and extra materials and articles are free of charge. Optional study trip: the price depends on the destination: €300–400.
- Minor coordinator
Peter Jonkergouw: [email protected]
After this minor
Upon completion of this minor, you will have gained insight into creating awareness about process design and crowd management concepts in any kind of event, in the use of professional instruments like the experience and touchpoint model, the customer journey, value research and different imagineering tools, and into hospitality experience design and food concepts.
Practical information
When
Monday 31 August 2026 – Friday 31 January 2027
Where
All classes and meetings will take place on the BUas campus in Breda.
Teaching method
Examples of the teaching methods used are (guest) lectures, benchmarking assignments, usage of knowledge clips, flipping the (international) classroom, and project supervision.
How to apply?
You can choose this minor if you study at BUas, but students from other higher education institutes are also warmly invited to join. This makes for a diverse and inspiring classroom!
- How to apply: BUas students
For BUas students, the application option in Osiris opens from 23 to 27 March 2026 (fall semester) & 5 to 9 October 2026 (spring semester). When you apply in Osiris you can indicate two preferences, these can be two different minors at BUas, but you should also indicate if you prefer to take an external minor. For more detailed information please visit the Minor Desk page on the student portal.
Please note that applicants will be accepted on a first-come, first-served basis or via a selection procedure as mentioned at the admission requirements on this page.
- How to apply: non-BUas students
All information regarding the minors for 2026 -2027 is available on Kies op Maat. From 2 February to 15 May, the application option and thus the download of the learning agreement will be open on Kies op Maat.
The full step-by-step plan:
- Download the learning agreement on Kies op Maat. Ask your own university of applied sciences to sign the learning agreement for approval.
- Start your application via Studielink – this is possible until 26 June. Go to the Study Programmes tab and click 'add new enrolment application'. Then click at 'Educational institution' on Breda University of Applied Sciences and enter 'Minor' or 'KOM' as search term. A list of BUas KOM minors per academy will appear. Make sure you apply for the right minor. Check the learning agreement to see where your minor belongs to. After registering in Studielink you will receive two emails: one confirming your registration with BUas and immediately afterwards an email containing the login codes for and the link to Osiris Registration from BUas. If you do not receive the second e-mail, check your spam first and otherwise send an e-mail to [email protected].
- Receive access to My Online Application. Here you can complete – and keep track of – the next steps of your application.
- Upload the signed learning agreement in My Online Application (note: the learning agreement must be signed by your own university of applied sciences and yourself before uploading it on My Online Application)
- Since you are coming to BUas temporarily for a minor, it is important that you arrange payment in a correct manner via the following steps to arrange your proof of payment, a so-called BBC (Bewijs Betaald Collegegeld).
- Arrange the payment at your own institution
- Go to Studielink and request a BBC for BUas. Click here to go to the correct webpage (search on this page for the "Request for proof of paid tuition fees") for the step by step plan.
Make sure you complete all steps on time, as mentioned there are deadlines for downloading the learning agreement and starting your application. Once you have made a start in My Online Application, you have until 1 September / the start of the minor at the latest to complete your steps. Please note:
- Some minors have limited numbers of places available. Students will be admitted in order of application.
- If you are a student of an institution affiliated to Kies op Maat, the rules and agreements of Kies op Maat apply. The costs of the minor will be settled between BUas and your home institution. As a student, you won’t notice anything about this.
- If you are a student from a government-funded institution that is not affiliated to Kies op Maat, we will make separate arrangements about financing the minor before the start of the minor.