BUas is part of KreativEU
Teaming up with 10 universities in Europe, the main goal of KreativEU is to create a European university that puts the creative potential of Europe’s cultural heritage at the heart of its teaching, research, and knowledge-sharing activities.
The partners, all small-scale and based in historic cities, will jointly implement an ambitious yet inclusive vision for transforming the study of culture, identity, memory, and heritage for the benefit of society. The alliance is committed to creating innovative educational and research programmes that rethink these elements and their ecological surroundings, especially in the digital age.
This ecocultural vision serves as the foundational principle guiding KreativEU's efforts, ensuring that its initiatives not only embrace cultural and ecological interconnectedness but also leverage digital advancements to enhance the accessibility, dissemination, and understanding of cultural heritage.
The concept will foster a strong sense of shared purpose between the KreativEU members, as it provides a bridge to intensified collaboration beyond the social sciences and humanities with researchers across our higher education institutions dealing with key global challenges such as climate mitigation, CO₂ sequestration, biodiversity loss, ageing population, and the spread of zoonotic diseases.
Joint education and research are made possible by a grant from the Erasmus+ programme.
Work Packages
Within KreativEU, we work in eight thematic work packages, each with its own focus and dedicated team. Together, they provide the substantive, organisational, and technological building blocks of our alliance.
- WP1 – Governance, Coordination & Reporting
Overall management of the alliance, including coordination, decision-making, monitoring, and reporting. - WP2 – Education
Focusing on developing joint educational programmes and innovative learning methods that support KreativEU’s ecocultural mission. - WP3 – Research
Promoting collaboration in research, with a focus on creativity, culture, heritage, and sustainability. - WP4 – Culture with and for Society
Strengthening the social role of culture and heritage through participation, engagement, and co-creation with local communities. - WP5 – AI & Sustainability (BUas is in the lead)
Building an interdisciplinary network for knowledge development at the intersection of AI and sustainability. - WP6 – KreativEU Heritage European Campus
Designing the legal, physical, and digital infrastructure for a joint European campus for students, lecturers, and researchers. - WP7 – Mobility
Making it easier for students and staff to travel between institutions and engage in collaborative learning. - WP8 – Communication, Dissemination & Exploitation
Ensuring that the results of KreativEU are shared and utilised within and outside the alliance.
The Polytechnic University of Tomar in Portugal is the lead partner (WP1). BUas actively participates in all Work Packages with one or more representatives. On WP5 – Knowledge-creation and design network on Artificial Intelligence & Sustainability – we are in the lead with Ines Springael. BUas-wide, Sannie van Boxtel has been appointed project leader.
It’s a great opportunity to bring more focus to our internationalisation activities
‘We officially kicked off in January 2025 and can’t wait to work with KreativEU partners and beyond on Work Packages covering topics like AI and Sustainability. It’s a great opportunity to bring more focus to our internationalisation activities on key social issues. Within the framework of KreativEU, we’ll be organising joint education programmes, summer schools, conferences, student festivals, and more!’