Tourism Research

In this domain, we study the challenges and opportunities of tourism, and its impacts on consumers, organizations and society. The 3 focus areas in tourism research and projects are: Sustainable Tourism and Transport, Social Impacts of Tourism, Digital Transformation of Tourism.

Tourism is a fast-growing economic sector and one of the world’s largest industries. Tourism offers numerous opportunities for destinations and businesses worldwide. Perhaps the greatest value is to tourists themselves, who depend on their holidays to experience the best moments of their lives. Tourism may contribute greatly to people’s overall quality of life.  At the same time, continuous growth of tourism is not as obvious as it used to be.

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