The podcast series "De Duurzaamheidstransitie": Marjan Minnesma (Urgenda)
In the latest episode of De Duurzaamheidstransitie (The Sustainability Transition) podcast, Marjan Minnesma (Urgenda) discusses her unconventional career path, her hands-on approach to sustainability, and how she drives meaningful change. The episode highlights the importance of collaboration and innovation in shaping a more sustainable future.
- About BUas
- Research
Unconventional path and the power of collaboration
Marjan Minnesma, director of Urgenda, has built a broad career—from Greenpeace to public service, academia, and the business world. She believes that working with inspiring people matters more than the organisation you’re part of. “Do something that suits your character, and don’t let others discourage you,” she says.
Urgenda: a hands-on NGO
Minnesma sees Urgenda not as an ‘environmental club’ but as an innovative NGO that proactively prevents waste through practical projects. She believes that showing concrete solutions gives people a sense of urgency and hope for action.
Her vision of the sustainability transition
She envisions a future where our country lives in balance with nature: clean air, biodiversity, healthy food and a renewed appreciation for free time and green spaces.
The power of hope and enthusiasm
Minnesma encourages people to move forward with joy and determination, even in the face of setbacks. “Much more is possible than we tend to believe,” she insists, urging listeners to join forces with like-minded individuals.
Read & listen further
Listen to the full episode here.
About Sustainability Transitions
Sustainability Transitions is one of the two transversal research themes at BUas. BUas supports current and future professionals in identifying, designing and implementing sustainability transition pathways.
Blog: sustainability-transitions.buas.nl More about this research theme
