The academic pre-master Strategic Business Management and Marketing trains you for entrepreneurship in the European market, but also in doing academic research in the sector of your choice. Just think of the tourism and leisure industry, the sports and cultural sector, the hospitality and facility industry, the media and creative industries, public-sector organisations involved in destination development, or the traffic, mobility, transport or logistics sectors.
You are required to find a company where you can do your academic research within a sector of your own choice and within a country of your own choice. Breda University of Applied Sciences has a strong international network, so of course we can help you in finding a suitable place.
This programme covers 12 months and is made up of two main phases.
In this pdf you can find more information about the module structure.
- Phase 1 - Pre-master’s courses
In term one, the programme focuses on the content of strategic management and marketing within the module units. The module units are set up in a holistic and integrated way, structured around business issues. This enables you to identify an adequate business-applied problem, which is the foundation of your future research proposal.
Term two of the programme is specifically designed to search for secondary data to support your topic and different sub-problems with facts or evidence taken from the literature, expert interviews or other documentation in order to analyse and appraise the situational business environment in cause-effect relations to define the business problem more specific. The term units will also support you with useful inputs on current theories within disciplines.
In term three you mainly focus on Applied Statistics and on your finally research proposal (SBM5c) to be submitted at the end of this term. By analysing your selected problem, you will be able to formulate adequate and relevant research questions for the purposes of your research project and to develop a conceptual framework. Not only will this study give foundation at the learning and further development of academic skills such as literature review and qualitative interviewing, but it also consolidates your research methodology, applied research philosophies and approaches. Also, the logical research framework matrix (LRFM), investigative research questions, sampling methods, data-collecting design strategies, data requirements and other information needs are formulated here.
- Phase 2 - Final Research Project
Term four sees the culmination of the dissertation fieldwork by data collecting. During this stage of the programme you perform primary data collection for each of the research questions as defined (LRFM). Your project fieldwork will complement or contrast your secondary findings for each of the problems defined in the research proposal. Your methodological report will critically reflect on your used methods and findings, and supports conclusions and recommendations to solve the identified business-applied problem.
Find out what kind of dissertations have been written in the past; check our abstract list (pdf).
The academic Pre-master Strategic Business Management and Marketing is a one-year, full-time programme. The total study load is 75 ECTS credits. To give you an idea: 1 ECTS credit = approximately 28 hours of study a week. This one-year pre-master replaces the last year of study at Breda University of Applied Sciences.
We offer you a small-scale study environment as the number of students involved in this pre-master's track are limited. For questions on the content of the programme, lecturers can be easily reached. In addition, the programme coordinator is available to help with day-to-day issues. If you wish to discuss personal problems that may be affecting your life as a student, you can turn to the student counsellor.