Consumer Behaviour in Tourism Symposium

31 May - 2 June 2023

The annual Consumer Behaviour in Tourism Symposium (CBTS) provides an opportunity for tourism scholars from all over the world to exchange scientific ideas and results and discuss new and emerging directions in research and practice in the field. 

When and where?

CBTS will take place on 31 May, 1 June and 2 June 2023 in Breda, the Netherlands, at Breda University of Applied Sciences.



CBTS Theme

Our Theme for CBTS is Tourism and Consumer Behaviour in a World of Disruption. We are currently being faced with an increasingly disrupted global environment. Re-starting tourism, the ongoing pandemic, the current war in Ukraine, as well as concerns about supply chains, energy supply and the potential of a looming recession. Yet the pent-up demand for travel after several years of lockdowns has seen an explosion of travel adding to the problems. Looking ahead, a number of underlying drivers means that tourism could be faced with increasing numbers of disruptions - coming from new technologies, climate change related natural disasters amongst others. Consumers will be confronted with new risks, potentially more restrictions, and higher levels of uncertainty and increased prices as they decide how and where to travel. How will they, the industry and destinations respond? 


The CBTS symposium offers:  

  • Keynotes - by renowned international speakers 
  • Workshops - on topics such as research methodology
  • Doctoral colloquium – for PhD students to present their work
  • Paper presentations - with peer-reviewed contributions
  • Best Paper Awards will be offered by JVM, Journal of Vacation Marketing (for papers with a specific marketing/consumer behaviour focus), and JHTM, International Journal of Hospitality & Tourism Management (for papers with a broader hospitality and/or tourism focus)
  • Industry speakers – on how the industry is facing up to the changes and challenges 

Why attend CBTS?

Over the years, CBTS has established itself as small scale event that brings together a number of thought-leaders. As Emma Pope from the University of Derby commented about CBTS in 2018: “CBTS provided ample opportunity to network with academics researching consumer behavior in tourism. A combination of inspiring keynote addresses, contextualised research, and industry workshops which focused on exploring the managerial and operational influence of the key thematic areas, made CBTS an invaluable platform for immersing oneself into a broad range of current topics.”

While CBTS has been held online for the last two years, we are pleased to be able to offer CBTS as a face-to-face event in Breda (the Netherlands) this year.  

Visit event website