Cross-Re-Tour supports European tourism small and medium-sized enterprises (SME) with the implementation of digital and circular economy innovations.

BUas has the project lead in this three-year project, which promotes uptake and replication by tourism SMEs of tools and solutions developed in other sectors, to mainstream green and circular tourism business operations. 

The core activity of the project is a cross-domain open innovation programme, that will provide 80 tourism SMEs with financial support up to EUR 30K. Examples of partnerships could be: a hotel and a supplier of refurbished matrasses for hospitals, a restaurant and a supplier of food rejected by supermarkets, a dance event organiser and a supplier of refurbished water bottles operating in the cruise industry, etc. The 80 cross-domain partnerships will be supported through the knowledge hub and their business innovation advisors. The goal is to develop a variety of innovative partnerships to assure that examples in all operational levels of tourism SMEs.


September 2023 – September 2026



Main collaborating partners

ARCTUR (Slovenia), Chamber of Commerce Barcelona (Spain), NIT (Germany), Regional Development Agency for Bjelasica, Komovi and Prokletije (Montenegro), Celotajs (Latvia), Malta Tourism Authority (Malta), Inova+ Innovation Services (Portugal)

More information

Here you can find more information about this project