Life changing personal WWII narratives.

In view of the 75th commemoration of the liberation of World War II, Visit Brabant asked BUas to connect the main heritage locations in the province through storytelling in order to attract more visitors.

In 2015, we developed a narrative concept entitled “Crossroads. Life changing stories 40-45”.  In 2016, we developed a brand guide which explains storytelling guidelines. In collaboration with Brabant Heritage and Brabant Remembers, in 2017-208, 15 meetings were organized all over the province to collect personal WWII narratives. From over 600 narratives, together with a group of historians, we selected 75 narratives. Under our guidance, these 75 narratives have been rewritten into Crossroads stories by some 20 different authors. Brabant Remembers has launched a marketing campaign and (digital and physical) experiences based on these stories. The aim is to touch visitors and local people emotionally with personal stories from the past, and to offer new ways of interacting with these stories, especially for young people.


The project has been running since 2015. We currently play an advisory role in the development of the Brabant Remembers app (for example augmented reality videos), and in physical products such as the Dilemma Maze and the Stilllevens of Studio Verdult.


  • Visit Brabant
  • Brabant Remembers
  • Erfgoed Brabant
  • Stichting Crossroads

See in the video how the project came about 


View an article on the Crossroads project in Dutch:

View the Crossroads Brand Guide:

View the first edition of the book:

View the link to the Crossroads marketing campaign here:

View the trailer of the Brabant Remembers Augmented Reality app here: