Strengthening Capacities for Tourism Changes

Strengthening the development of the cultural tourism industry in West Balkan countries (Serbia, Bosnia and Herzegovina, and Montenegro).

The Academy for Leisure & Events has always been one of the frontrunners when it comes to the development, design and implementation of cultural tourism and creative industry business models as well as lifelong learning programmes.

These programmes are attended by a variety of leisure and tourism professionals, including public authorities in leisure, culture and nature fields.

The CULTURWB project addresses the need for strengthening the development of the cultural tourism industry.

The experts from BUas together with the other project partners have utilised diverse research methodologies (marketing and branding, strategy business planning, digital tourism, sustainable development, strategy and action plan implementation, etc.) to develop and pilot a toolkit for Lifelong Learning courses in the field of cultural tourism and heritage. They have also designed and implemented a master’s programme in the WB countries and created an online platform for communication between stakeholders, industry leaders, managers, workforce, and academia.


October 2016 - April 2020


This project has been funded with the support of Erasmus +.


Hochschule Heibronn, FH Joanneum Gesellschaft, World University Service - Österreichisches Komitee (WUS Austria), Dzemal Bijedic University of Mostar (UNMO), University of East Sarajevo (UES), The University of Banja Luka (UBL), University of NIS (UNI), University of Montenegro (UoM), Sarajevo Meeting of Cultures (SMOC), rovincial Institute for the Protection of Cultural Monuments (PZZZSK), Tourism Organisation of Kotor Municipality (TO Kotor)


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