Multiple identities, rising pressure: Why young professionals are reaching a breaking point
Young professionals aren't just burning out from crazy workloads – they're exhausted from constantly switching between different versions of themselves. New research by Dr. Yoy Bergs (senior lecturer at BUas) at Nyenrode Business University followed 250 students for four years and uncovered something fascinating.
- Research
- About BUas
Trying to be the perfect employee, friend, partner, and Instagram personality all at once is taking a serious toll. While older colleagues have learned to be selective with their energy, young workers feel like they need to excel at everything. Even micro-influencers are trapped in "sticky identities" they've outgrown but can't escape. It's time we talked about this identity juggling act.
