Advised by Buas, eight important tourism destinations across Europe will improve their Digital Realities strategy.

Many business intelligence reports demonstrate that Digital Realities (e.g., virtual reality and augmented reality) are becoming a huge market development in many sectors. The tourism industry is no exception, and the sector needs to innovate to get ahead of the curve of this technological revolution.

Many business intelligence surveys demonstrate that Digital Realities are becoming a huge market trend in many sectors, such as in tourism. Europe must innovate to get ahead of the curve of this technological revolution, but this innovation needs public support. The Digitourism project intends to improve policies of the 8 involved partner regions, in order to foster tourist channeled digital innovations.


2018 – 2022


  • Auvergne-Rhône-Alpes Tourism (France)
  • Grand Paradis Foundation (Italy)
  • University of Pécs (Hungary)
  • Surrey County Council (UK)
  • Oppland County Authority (Norway)
  • Aragon Institute of Technology (Spain)
  • Innovalia Association (Spain)
  • Kujawsko-Pomorskie Voivodeship (Poland)


Interreg Europe


You can find more information here.

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