Wildlife Economy

Method and framework to support the development of Sustainable Business Models for a Wildlife Economy

For the Interreg project Wildlife Economy: nature as an economic asset, Breda University of Applied Sciences was asked to develop a supporting methodology for the implementation of Sustainable Business Models in the Regional Landscape Kempen and Maasland (RLKM). Building on ideas about regenerative tourism and the embeddedness of business in local the social and environmental systems a proposal was made for a Business Purpose Canvas (BPC): a canvas for stakeholders of a local region to explore how the success of a businesses is inextricably linked to the development of the region. The Business Purpose Canvas was presented as part of a broader manual outlining a methodology to support the implementation of sustainable business models in RLKM. 

In the face of social and environmental issues, businesses and their economic development can no longer be afforded to be acknowledged separately. The development of the Business Purpose Canvas contributes to a growing body of resources for entrepreneurs to reconsider their business as embedded in society. 

Our researchers explored new business models in the transition of this rural region from agricultural area towards more diverse region that also provides sustainable accommodation and gastronomy. Would you have any questions? Please mail our project leader Lauren Verheijen (Verheijen.l@buas.nl) 


1 August 2019 – 31 January 2022 


Interreg Europe


Main collaborating partner

Regional Landscape Kempen and Maasland