After your Executive Master Media Innovation
Upon successful completion of your (Executive) Master Media Innovation studies, you may call yourself a Master of Arts.
Your career options with a master in Media Innovation
Organisations across media, broadcast, entertainment and technology are looking for professionals who can spot where innovation is needed and turn that insight into a market-ready concept. With the strategic, research-based and creative skills from your master's, you can quickly move into innovation-facing roles and make an impact from day one. The programme's multidisciplinary approach, spanning media theory, business, technology and R&D, is key to how you identify opportunities and bring new media concepts to life.
Explore possible roles in Media Innovation
Media Innovation alumni
I suddenly had many more options!
Master Media Innovation graduate Bas van der Horst was already working as a UX Designer when he decided the master's programme offered exactly the broader, more in-depth knowledge he was looking for. During his studies, he even started his own media company.
Winner of the Edcom Graduation Competition
Master Media Innovation graduate Laura Iannone won the Edcom thesis competition with her research 'Odor in VR', a qualitative study into the value of scent in VR to enhance presence and empathy within the Being There project on migrant women's experiences of home.
Choose Media Innovation at BUas
A master's in Media Innovation from BUas launches you into a fast-moving industry with endless opportunities to innovate. Whether you want to lead new product development, shape digital strategy, or bring research and creativity together, you'll be ready to make a difference. Already have three to five years of relevant work experience? The online Executive Master Media Innovation leads to the same qualification and career outcomes while you continue working.
Frequently asked questions about Media Innovation
If your question is not listed below, feel free to ask in the chat. Our students will be happy to help!
- What do you do in the master Media Innovation?
The Master Media Innovation is a one-year, professional master's programme designed to teach you to analyse media-related issues in depth and translate your findings into innovative, market-ready concepts for digital and interactive media, combining media theory, business, emerging technologies and R&D.
- What does an Innovation Lead or Digital Strategist do?
An innovation lead or digital strategist helps an organisation work out where it needs to change to keep up with a fast-moving media landscape. From new formats to new technologies, from streaming platforms to immersive experiences: you research what is happening in the market and translate it into a concrete, evidence-based direction for the organisation.
In practice, you will work on questions such as: How do you know an idea will actually resonate with an audience before you invest in building it? How do you make the case for an innovation to sceptical stakeholders? And how do you balance creative ambition with commercial and technical feasibility?
This calls for analytical and research skills, but also for the creativity and communication skills to bring people along with your ideas – because innovation only succeeds when it is adopted, internally and by the audience it is meant for.
- Within which sectors can you work with a master's degree in Media Innovation?
A career in Media Innovation opens doors to a wide range of sectors, from broadcast and streaming, to advertising and branding, publishing, gaming, and technology. Nearly every media-related organisation is looking for ways to innovate, which means that skilled professionals are needed, especially with a growing focus on emerging technologies and digital transformation. Whether you are developing a new immersive format for a broadcaster, leading digital strategy for an international brand, or building new products at a technology company, your expertise will make a real impact.