Minor Live Music & Dance Events

The minor Live Music & Dance Events focuses on music festivals, venues and clubs in the heart of the leisure industry. The focus is on creating and organising sustainable events with social and economic impact. In addition to providing entertainment through unique events, the function and message of live music, festivals and concerts go many steps further. 

Concerts and music give people and the environment an identity. An artist’s business model is based on live music in times where technology reigns supreme. In addition, festivals are breeding grounds for new innovations around sustainability and social innovation, and cities use music and festivals to attract tourists and as a driving force for the local economy by investing in them. 

The minor roughly consists of two parts: 

• a theoretical part: the Concepting and Marketing course (five weeks), including a ‘Design Sprint’ and the Production and Logistics course (five weeks)
• a practical part: planning and organising a real-life activity or event in the Live Music & Dance industry 

More information:

Language of instruction

Lectures, courses and workshops are available in English. Dutch groups are permitted to conduct the execution event/assignment in Dutch.

Admission requirements

Admission requirements for BUas students:

Registration is open to all until the maximum of 45 places is reached, with no intake or selection process.
Please note, this minor is not intended for students of the Live Music & Dance Events specialisation (because courses and workshops are offered in the second year of this specialisation).

• Affinity with producing and market music/dance events
• Propaedeutic certificate achieved

Admission requirements for external students:

Registration is open to all until the maximum of 45 places is reached, with no intake or selection process.

• Affinity with producing and market music/dance events
• Propaedeutic certificate achieved

Learning outcomes & competencies

Our learning objectives are closely related to the competency areas within the Academy for Leisure & Events, particularly those relating to the management of live music and dance events. The most important learning objectives are:

• developing and elaborating a creative experience concept into a product or service;
• directing the collaboration process;
• developing and elaborating a marketing strategy;
• coordinating and organising an event and ensuring the safety of end users.

Competencies:

• Concept design
• Strategy
• Stakeholder management
• Marketing
• Branding
• Production
• Logistics

Topics and structure of the minor

Topics:

• Trends and developments
• Sustainability
• Imagineering
• Concept development
• Strategic cooperation
• Branding / brand activations
• Event logistics (pre-production, load-in, show and load-out)
• Visitor safety (crowd control)
• Customer journey
• Social media
• Offline/online marketing

The minor consists of two parts:

• A theoretical part comprising the five-week Concepting and Marketing course, including a ‘Design Sprint’, and the five-week Production and Logistics course.
• A practical part:
  • planning and organising a real-life activity or event in the live music and dance industry
  • two assignments for external clients in the live music and dance industry
     
• Lectures and guest speakers
• Workshops
• Theme days
• Project meetings with your group
• Pitches and presentations
• Peer evaluations
• Visit the workplace

Teaching & assessment

Roughly 10-15 contact hours on campus (lectures, workshops, supervised group meetings). Next to that at least the same amount of time for online and offline working on assignments with your project groups.

Teaching methods:

• Design Sprint (pressure cooker)
• Project-based learning: Students deliver a predefined outcome for clients
• Flipped classroom (students research and present on topics)
• Use of a knowledge clips database to enhance learning
• Lectures on specific topics
• Theme days (a mix of theory and practice)

Distribution of the 30 EC:

• Entire production of a music/dance event, including Strategy and  Stakeholder Management workshops + 2 client assignments: 20 EC
• Course Concepting and Marketing, including a ‘Design Sprint’: 5 EC
• Course Production and Logistics: 5 EC

Required study material

Delivered via Brightspace (no compulsory books).

Minor coordinator

Peter Jonkergouw: [email protected] & Dominique de Koster [email protected] (co-coordinator)