Improve happiness and quality of life by smoothing out the travel experience and holding on to that holiday feeling.
Vacation travel is an essential ingredient in quality of life. However, the contribution of vacations to quality of life could be improved in two ways: by optimizing the decisions people make when planning and undertaking their vacations, and by travel industry testing and implementing––based on evidence from the experience lab––innovative experience products which touch customers' emotions.
1 September 2019 – 31 August 2021
Nationaal Regieorgaan Praktijkgericht Onderzoek SIA
This research was partly funded by the SIA Steering Body, part of the Dutch Research Council (NWO).