Media Research

Due to the increase in media choice, selecting the ‘right’ medium is complex and important. This is all the more true when you consider that we often do not get more money or time to spend on media. That is why we study the added value and experience of new digital media compared to traditional media.

Our Media programme focuses on Digitally Enhanced Realities (DER). These are new forms of human interaction in media environments designed with games, big data, simulations, robotics and Artificial Intelligence (AI). In our CRADLE lab, the next generation of digital media and game products and services are designed and created.

Featured projects

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