Media Research

Due to the increase in media choice, selecting the ‘right’ medium is complex and important. This is all the more true when you consider that we often do not get more money or time to spend on media. That is why we study the added value and experience of new digital media compared to traditional media.

Our Media programme focuses on Digitally Enhanced Realities (DER). These are new forms of human interaction in media environments designed with games, big data, simulations, robotics and Artificial Intelligence (AI). In our CRADLE lab, the next generation of digital media and game products and services are designed and created.

Media research focuses on Virtual, Augmented and Mixed Reality (VR/AR/MR). The goal is to help brands to realise a digitally enhanced reality strategy based on media context connectivity. As media budgets are not on a par with the rise of new digital media, such as VR and AR, it is important but also difficult for brands to make the right strategic choices. Creating and testing digital media concepts from the concepts of ‘context’ and ‘experience’, we optimise connection and engagement with audiences that (do not) move across different media platforms. We want to know how we can create and measure engaging user experiences in Digital Enhanced Realities (VR, AR & MR) and how they compare with experiences in more traditional media.

Featured projects

VIBE

Virtual Humans in the Brabant Economy (VIBE) works on the development of virtual people (Avatars), which are used for training in health care.

VIRGIN

Virtual Reality Regional and Local News (VIRGiN) reveals types of local/regional stories and storytelling techniques that fit VR based on research and concepts created.

BEING THERE

First Virtual Reality Museum for Migrant Women: creating engagement and innovative participatory design approaches through Virtual Reality Spaces.

TRACES

TRACES aims to help the European museums on identifying, developing and sharing know-how, competences and skills required to develop and implement a digital strategy focused on audience development.

RECOVRY

New digital technologies, such as Virtual Reality (VR), provide potential adjuvant treatment possibilities for AUD patients.

Chronosphere

A unique testing ground where the creative sector and education work together to better understand the possibilities around volumetric video capturing.

Menses

Media ENriched Sport ExperienceS (MENSES) creates media enriched sport experiences by introducing innovative digital concepts that combine media entertainment and live sport content