Hotel Research

Within the domain of Hotel we focus on applied research that assists organizations and current and future professionals to innovate through designing and staging sustainable hospitality experiences. We develop knowledge and innovative solutions for and together with industry that help shape a future-proof hospitality industry.

Hospitality experiences are crucial to business success in the hotel industry and beyond. Our research group contributes to knowledge and innovation in the field of Sustainable Hospitality Experience Design. We conduct multi-disciplinary research that combines various research approaches to create future-proof solutions for real-life situations.

All of our research activities contribute to the following key research areas:

Hospitality experiences as a (local) catalyst for sustainable development 
Organizations, businesses and professionals face the challenge to address the experience economy and sustainable development simultaneously. Our research in this area focuses on (creating optimal contexts for) designing hospitality experiences that answer to both developments.

(Technology enhanced) experiences for future-proof hospitality 
We emphasize the role of technology as mediator in designing current and future hospitality experiences. In our research we exploit cutting-edge technology to create and measure future-proof hospitality concepts.

Design (thinking) methods for Hospitality Experience Design 
Redesign of hospitality experiences is needed to deal with the increased complexity of our industry and society. Through applying smart combinations of design methods we assist stakeholders in creating more meaningful and memorable experiences for customers, guests and employees.

Management education for sustainability 
Through developing new insights, methods and best practices, related to content and didactics, we contribute to ensuring that management education makes a significant contribution to a sustainable transformation of society.

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