Design Thinking Summit – The next Step

A day full of workshops, inspiring keynotes, a book launch, demonstrations and networking opportunities.

Looking back

The Design Thinking Summit at Breda University of Applied Sciences turned out to be a vibrant and inspiring day. Close to 150 visitors actively participated in the workshops, the dialogues and enjoyed the experimental food and drinks. Keynote speakers Ron Swidler and Arne van Oosterom shared their presentations on ‘Designing for Joy’ and ‘The Future of Design Thinking’. The book ‘Advanced Imagineering, Designing Innovation as Collective Creation’ was officially launched. Several knowledge institutions and start-ups initiated workshops. In The BOX, in cooperation with Haaga-Helia UAS, we demonstrated research on hospitality experiences via sensory manipulation. In short, we have taken the next step into the Design Thinking landscape. Relive the atmosphere by checking out the after movie. 

And since we aim for many more steps in the future; please feel invited to share your questions, thoughts and initiatives with us: Keep an eye on our Design Thinking webpage, and let’s co-create the future!


Invitation to join

Have you ever tried speculative design? Seriously played with LEGO®? Used co-creation to solve a complex problem? Managed to design a sustainable business model? Wondered about trend-based innovation? Wanted to empathize with the end-user? Attempted to visualize options? Played towards a solution via gamification? Developed experiences via storytelling?

A day full of experiments, not only because the design-thinking approach requires a playful attitude to solve tomorrow’s challenges. This event is organized in our freshly renovated inspirational Horizon building, celebrating the cooperation of industry representatives, our five academies and other knowledge institutes. Who knows what will happen? Your active participation can make the difference!

Some highlights
  • Keynote by Ron Swidler, Chief Innovation officer at The Gettys Group, Chicago
  • Keynote by Arne van Oosterom, Founder and Senior Partner of DesignThinkers Group
  • Interactive workshops, addressing all kinds of perspectives on Design Thinking
  • Demonstrations on LEGO® Serious Play®, gamification, storytelling, design research
  • Book launch of ‘Advanced Imagineering, Designing innovation as Collective Creation’, by Diane Nijs and colleagues of Breda University of Applied Sciences.

12.00 hrs

13.30 hrs

  • Welcome by Elisabeth Minnemann, President Breda University of Applied Sciences
  • Keynote 1. by Ron Swidler: Joyful Design Thinking

14.15 hrs 

15.30 hrs

  • Coffee break | market, demonstrations

16.00 hrs

  • Sharing the insights
  • Book launch
  • Keynote 2. by Arne van Oosterom: The Evolution of Design Thinking
  • Introduction BUas Design Thinking Platform

17.00 hrs

  • Network drinks | market, demonstrations
Workshops and demonstrations

All workshops will run twice for 30 minutes, starting at 14.20 and 14.55. Signing up for these sessions is possible as of 12.00, at the registration desk.

Demonstrations take place in the central atrium and close to the entrance and can be continuously visited.

Read more about the workshops and demonstrations


Registration is free, on a first come – first served basis, so register now!

Keynote speakers

Ron Swidler

Keynote: Joyful Design Thinking

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Arne van Oosterom

Keynote: The Evolution of Design Thinking

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