Course 1: Placemaking and Destination Shaping

1-3 July 2019 How can cities and regions make themselves more attractive for people to live, visit and invest in? This is a crucial question as competition between cities to put themselves on the global map increases.

Principles and practice

You will learn how to design and manage public space and leisure facilities to enhance the identity of places, increase the well-being of users, both locals and tourists. Place making involves a range of different skills and disciplines, including leisure, tourism, mobility, entertainment, design and hospitality.  The course days will include both lectures and a practical project.

Learning outcomes

  • Understanding the principles of place-making,
  • being able to apply place-making concepts to places and destinations,
  • ability to identify the reasons why places need to adopt different place-making strategies

Online consumer behavior in tourism destination marketing
Why and how do travellers choose for a particular destination? What is their decision making process? How can destinations influence travellers in making their choices in the different phases of the customer journey? And what role do online channels play?

These are questions that will be addressed during the 2 lectures (1,5hrs each) and 1 workshop (2 hrs) for this part of the summer course programme. Part of the programme is a day excursion to Antwerp, Belgium.

Concrete topics:

  •          Analysing online consumer behaviour
  •          Customer journey and online touch points


Rob Simons

Rob holds a Master of Science in Marketing and a Bachelor degree in International Tourism Management. He has a strong affinity with everything online and in his role as coordinator of the graduation track E-tourism he is responsible to prepare the students for a position as E-professionals in the online travel industry. Rob teaches various courses at Breda University of Applied Sciences, ranging from online marketing and integrated marketing communication to service design and project development.