Designing and Managing Experiences

Experience Research and Design creates real and virtual experiences with tools such as storytelling and measures the emotional impacts of experiences using state-of-the-art technology.

Experience Research and Design is the flag under which researchers from all domains and areas of expertise work together in the Experience Lab and Storytelling Lab on the design and measurement of experiences. These can range from experiences of visitors to a leisure event to experiences of tourist attractions, or experiences of digital gamers.

State-of-the-art tools allow Experience Research and Design to provide innovative experience design and experience measurement solutions.

Read below about our two Labs:

Experience Lab

In the Experience Lab, we measure attention and emotion and map these over time and space over the course of an experience. Methods include measuring brain activity, heart rate, skin conductance, and eye tracking.

Projects

Storytelling Lab

In the Storytelling Lab, we design experiences through the narrative potential of a place, area or (often historic and/or cultural) subject. Through research we unlock storytelling potential of historical, cultural, and natural heritage. Through the ‘golden nuggets’ method of creativity, and through co-creation with the main stakeholders, we create narrative concepts, storylines, as well as specific storytelling tools and techniques which can guide marketing and the development of online and offline products.

Projects

Read more

Interview with Moniek Hover, Professor of Storytelling: 
The Power of Stories in Leisure (pdf)

More research

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