Experience Lab
In the Experience Lab, we measure attention and emotion and map these over time and space over the course of an experience. Methods include measuring brain activity, heart rate, skin conductance, and eye tracking.
Projects
Storytelling Lab
In the Storytelling Lab, we design experiences through the narrative potential of a place, area or (often historic and/or cultural) subject. Through research we unlock storytelling potential of historical, cultural, and natural heritage. Through the ‘golden nuggets’ method of creativity, and through co-creation with the main stakeholders, we create narrative concepts, storylines, as well as specific storytelling tools and techniques which can guide marketing and the development of online and offline products.
Projects
Read more
Interview with Moniek Hover, Professor of Storytelling:
The Power of Stories in Leisure (pdf)