Designing and Managing Experiences

Designing and Managing Experiences (DME) is the flag under which researchers from all domains and areas of expertise work together on ‘the creation and measurement of experiences’.

These can be the engaging experiences of digital gamers, the visitors of leisure events, the experiences of tourists in a city or tourist hot spot, the experiences of customers of hotels or tourist attractions.

DME provides the expertise and the shared lab facilities for multidisciplinary research beyond the eight domains. The XP lab will soon open its doors on our new campus. It has ideation material from LEGO® SERIOUS PLAY®, and state of the art lab facilities to measure emotions, brain activity (EEG), wearables for biosensing, eye and motion tracking.