![Een toeristische trekpleister](https://www.buas.nl/sites/default/files/styles/header_slider_default/public/2021-05/Research%20-%20Placemaking%20and%20Events%20-%20header.jpg?h=e6ed995d&itok=L3Q1kYj-) # Placemaking and Events

**Professor**: Greg Richards, PhD  
**Research topic**: Analysing the relationship between people, places and events



 [Contact ](mailto:richards.g@buas.nl) 

 

 

 The Placemaking and Events Group studies the role of attractions and events in processes of regional and urban development and their impacts on regions, cities and communities.

 

The group combines insights from academic research and professional practice to provide tools for attractions and events to develop engaging experiences and to improve the quality of life for all. The Group has extensive international contacts and is an active participant in the activities of the [Association for Tourism and Leisure Research and Education](http://www.atlas-euro.org/sig_cultural.aspx) (ATLAS).

**Contact**

Would you like to get in touch with the Placemaking & Events research group? Feel free to send an email to the team, via Esther Peperkamp and/or Ilja Simons. They will be happy to get in touch with you.

Esther Peperkamp: <peperkamp.e@buas.nl>  
Ilja Simons: <simons.i@buas.nl>

 

 

 





 

 

  ![](https://www.buas.nl/sites/default/files/styles/medium/public/Greg_Richards.jpg?h=97003be6&itok=RhjCdI_A)

### Greg Richards, PhD

**Professor**

[Personal profile](<https://pure.buas.nl/en/persons/greg-richards >)  
  
[![](https://www.buas.nl/sites/default/files/2021-04/linkedin-icon-sm.png)](https://www.linkedin.com/in/greg-richards-28351285/) [![](https://www.buas.nl/sites/default/files/2021-04/rg-icon-sm.png)](https://www.researchgate.net/profile/Greg-Richards-2)



 

 

[Publications](https://pure.buas.nl/en/organisations/placemaking-and-events)

[Projects](<https://pure.buas.nl/en/organisations/placemaking-and-events/projects/ >)

 

  

 

 ## Featured Projects: Placemaking and events

 

 

              ![](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2021-05/Leisure%20-%20Placemaking%20and%20Events%20-%20Cultural%20Tourism.jpg?itok=TchPipqz) ### ATLAS - Cultural tourism

This programme monitors behaviour and motivations of cultural tourists through visitor surveys and studies of cultural tourism policies and suppliers.



 [ Read more ](https://www.richardstourism.com/atlas-cultural-tourism-project) 

 

 



 

              ![Een museum met een standbeeld buiten](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2021-05/Tourism%20-%20SmartCulTour.jpg?h=eca34813&itok=dsoRcPTM) ### SmartCulTour

SmartCulTour will propose and validate innovative interventions directed at sustainable cultural tourism that supports the development of European regions.



 [ Read more ](http://www.smartcultour.eu)