![Een tekening van een Game console](https://www.buas.nl/sites/default/files/styles/header_slider_default/public/2021-06/Creative%20and%20Entertainment%20Games%20header.jpg?h=25f502c3&itok=DdFGZW4n) # Creative and Entertainment Games **Professor**: Mata Haggis-Burridge, PhD **Research topic**: the content, creation, and cultural context of artistic/entertainment video games [Contact ](mailto:haggis.m@buas.nl) The professorship of Creative and Entertainment Games at Breda University of Applied Sciences aims to generate knowledge with, and for, education and the video game development industry. To do this, the professorship connects with the bachelor’s and master’s programmes at BUas (Creative Media and Game Technologies and Master Game Technology, respectively), engages in original research, provides consultancy to the industry, and participates in local/national/international policy networks and industry conferences. There are three main areas of study: - Content of games – What do games contain? Studying everything from the graphics and gameplay to the embedded ideologies of game-worlds - Creation of games – What technologies, team dynamics, and other factors influence the success and quality of games? - Cultural context of games – How are games interacting with player and non-player communities? In what ways are video games acting for the benefit and/or detriment of society? There are three lenses that are most used in examining these areas: - Narrative design and storytelling in video games - ‘World readability’ – user interface, experience, and level design theory and practice - Diversity and inclusion, driven by intersectional perspectives. The artistic and entertainment aspects of the video game industry are critically under-researched when compared to serious/applied video games. Where research has happened, it is often held internally at companies, the sample sizes do not reflect the scale of the industry’s reach, or the methodology is hard to apply in working studios. The goal of the professorship is to make progress in addressing these problems, creating knowledge and expertise for students, lecturers, and developers. As a long-term goal, the professorship aims to improve policy towards creative and entertainment games by championing the intrinsic value that entertainment brings to our lives: giving everyone time to play and access to entertainment should be seen as a metric of a healthy and well-balanced society. This professorship of Storytelling is closely linked to the professorships of [Serious Games, Innovation and Society](https://www.buas.nl/en/research/professorships/serious-games-innovation-and-society) and Digital Media Concepts. ![](https://www.buas.nl/sites/default/files/styles/medium/public/Mata_Haggis_Burridge.jpg?h=753a135a&itok=mFuCF7l0) ### ### Mata Haggis-Burridge **Professor** [![](https://www.buas.nl/sites/default/files/2021-04/linkedin-icon-sm.png)](https://www.linkedin.com/in/matazone/) [![https://www.researchgate.net/profile/Mata-Haggis-Burridge](https://www.buas.nl/sites/default/files/2021-04/rg-icon-sm.png)](https://www.researchgate.net/profile/Mata-Haggis-Burridge) [Publications]() [Projects](//pure.buas.nl/en/organisations/creative-and-entertainment-games/projects/ "https://pure.buas.nl/en/organisations/creative-and-entertainment-games/projects/") ## Featured Projects: Creative and Entertainment Games ![Logo van Gamehearts](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2025-12/GAMEHEARTS.jpg?h=55f03d26&itok=64_8pV4B) ### GAMEHEARTS GAMEHEARTS is a project about the interaction between video games and traditional forms of culture. [ Read more ](https://www.buas.nl/en/research/professorships/creative-and-entertainment-games/gamehearts) ![Twee medewerkers bekijken een presentatie op een digibord](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2025-07/PANEURAMA.png?h=249f424d&itok=6p5xd7Lw) ### PANEURAMA PANEURAMA aims to enhance graduate readiness for future careers, while boosting resilience in the European creative visual sectors. [ Read more ](https://www.buas.nl/en/research/professorships/creative-and-entertainment-games/paneurama) ![Een man geeft een presentatie over het vergroenen van games](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2024-10/Greening%20games%20header.jpg?h=79e82204&itok=2x2Cf4Jj) ### Greener Games The Greening Games project developed, tested, and distributed flagship didactic materials addressing the interdisciplinary nature of green digital gaming. [ Read more ](https://www.buas.nl/en/research/professorships/creative-and-entertainment-games/greening-games) ![Mensen staan voor de BUas XR stage](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2022-11/VSPN%20project%20XR%20stage.jpg?h=8570fbaa&itok=Up6JEa41) ### VPSN Researching how to teach pre-production and deliver hands-on experiences with virtual production technologies. [ Read more ](https://www.buas.nl/en/research/professorships/creative-and-entertainment-games/virtual-production-studio-network) ![Het hoofd van een vrouw vanuit drie perspectieven](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2024-12/VIBE_0.jpg?h=07a26b0a&itok=enssbSRc) ### Vibe Project Virtual Humans in the Brabant Economy (VIBE) focuses on developing and testing virtual humans to make this happen. [ Read more ](https://www.buas.nl/en/research/professorships/digital-media-concepts/project-vibe) ![Een gedetailleerd getekende stad](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2019-06/alt-er%20goed_0.png?h=eb58b4d6&itok=y8PNU1aX) ### Alt-er This project aims to give European children a good start in their education. [ Read more ](https://www.buas.nl/en/research/professorships/creative-and-entertainment-games/alt-er)