![](https://www.buas.nl/sites/default/files/styles/header_slider_default/public/2026-02/lectoraten%20-%20professorships%20-%202024_Employee_photoshoot_PVR-25-min_2.jpg?h=195b8933&itok=pG5xaV2C) # Professorships Find a professorship or check our experts. Search by name, expertise or publication via Pure: Search ![Het sprookjesbos in de Efteling](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2021-06/Storytelling%20-%20%20Header.jpg?h=18131e74&itok=HBSzqUeu) ### Storytelling Storytelling research and design, with and for the leisure, tourism and hospitality industry. [ Read more ](https://www.buas.nl/en/node/8004) ![De letters van het woord Experience staan in het zand](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2021-06/Leisure%20and%20Tourism%20Experiences%20-%20header.jpg?h=6f8e8448&itok=Vpvost2r) ### Leisure and Tourism Experiences Measurement and design of leisure and tourism experiences and their impacts. [ Read more ](https://www.buas.nl/en/research/professorships/leisure-and-tourism-experiences) ![Twee mensen staan bij een muur van planten ](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2024-05/header%20sustainability.jpg?h=9ac69a24&itok=FJSPZaKV) ### Sustainability Transitions Speeding up a societal sustainability transition through stimulating the emergence of a socioeconomic system. [ Read more ](https://www.buas.nl/en/research/professorships/sustainability-transitions) ![Een toeristische trekpleister](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2021-05/Research%20-%20Placemaking%20and%20Events%20-%20header.jpg?h=e6ed995d&itok=0HmKMbmL) ### Placemaking and Events Analysing the relationship between people, places and events. [ Read more ](https://www.buas.nl/en/research/professorships/placemaking-and-events) ![Een verkoper wandelt over het strand](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/shutterstock_183274001_0.jpg?h=1116cd87&itok=cIH0L61H) ### Tourism Impacts on Society The impacts of tourism on society. [ Read more ](https://www.buas.nl/en/research/professorships/tourism-impacts-on-society) ![Een tekening van een Game console](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2021-06/Creative%20and%20Entertainment%20Games%20header.jpg?h=25f502c3&itok=89npsK2p) ### Creative and Entertainment Games Content, creation, and cultural context of artistic/entertainment video games. [ Read more ](https://www.buas.nl/en/research/professorships/creative-and-entertainment-games) ![Ee vrachtwagen in een smalle straat](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2021-06/Smart%20cities%20and%20logistics%20-%20header%20photo%201150x400.jpg?h=09a39493&itok=-28hAvKa) ### Smart Cities and Logistics The role and place of city logistics innovations in transition towards smarter and sustainable cities. [ Read more ](https://www.buas.nl/en/research/professorships/smart-cities-and-logistics) ![Een persoon staat in de deuropening van de trein](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2025-11/Sustainability%20Tourism%20and%20Transport_2.jpg?h=67245b06&itok=hjjMhJDC) ### Sustainability, Tourism and Transport Transition to sustainable tourism and leisure mobility. [ Read more ](https://www.buas.nl/en/research/professorships/sustainability-tourism-and-transport) ![Een strand met verschillende spellen ](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2021-07/Banner%20Serious%20Games.png?h=c743d12b&itok=CeN75HkK) ### Serious Games, Innovation & Society Playful organisations and learning systems. [ Read more ](https://www.buas.nl/en/research/professorships/serious-games-innovation-and-society) ![Mensen fietsen en wandelen langs geparkeerde auto's](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2021-07/Urban%20Intelligence%20header.png?h=64831501&itok=sEmBRlmz) ### Urban Mobility Planning Research on the interaction between the built environment and mobility. [ Read more ](https://www.buas.nl/en/research/professorships/urban-mobility-planning) ![AI afbeelding van verschillende media](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2021-09/Digital%20Media%20Concepts%20-%20header%20photo%20%28002%29.jpg?h=27537c55&itok=aS7yO7yc) ### Digital Media Concepts Creating and testing new immersive media strategies and content (VR, AR, MR). [ Read more ](https://www.buas.nl/en/research/professorships/digital-media-concepts) ![Hand met een telefoon met daarop een monument van palen](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2023-09/DTCT%20header.png?h=04bfe22b&itok=LCeZ6AQo) ### Digital Transformation in Cultural Tourism This professorship investigates the application of digital realities within the realm of cultural tourism. [ Read more ](https://www.buas.nl/en/research/professorships/digital-transformation-in-cultural-tourism) ![Mensen kijken naar een optreden met muziek en dans](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2024-12/Professorship_jorn_header.jpg?h=4521fff0&itok=PQM8Ogke) ### Leisure in a Social Context This professorship seeks to address the role that leisure and events play in addressing the challenges of diversity and inclusion within urban environments. [ Read more ](https://www.buas.nl/en/research/professorships/leisure-in-a-social-context) ![AI-afbeelding van een netwerk van digitale signalen](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2024-12/Professorship%20Data%20Science.jpg?h=206665ee&itok=WzZ5LfsS) ### Applied Data Science and Artificial Intelligence This professorship is designed to inspire, educate, and research a balanced approach to adopting AI within the BUas community. [ Read more ](https://www.buas.nl/en/research/professorships/applied-data-science-and-artificial-intelligence)