![Een zaal vol deelnemers luistert naar sprekers op het podium](https://www.buas.nl/sites/default/files/styles/header_slider_wide_desktop/public/2025-05/STM%20Forum%20Pre-Selectie-6_4000x1250.jpg?h=e896bcb2&itok=4CUmnd3X) # Events for Business #### Specialisation of the Leisure & Events Management programme Dutch English - [Apply to BUas](https://www.buas.nl/en/international-students/admission-and-application) **In Events for Business, we explore how events can be used as a strategic marketing tool. This could be for companies that want to launch a new product, organise an employer branding event, reposition themselves, or present themselves differently to their target group.** This is a specialisation for students of the [Leisure & Events Management](https://www.buas.nl/en/programmes/leisure-events-management) bachelor’s programme. Starting in the second year, you can choose to take this two-year specialisation in Events for Business. ## Why this specialisation? What does the professional bachelor’s specialisation of Events for Business entail, and why should you choose it? We will tell you more about it. ## Study overview of the specialisation - [General introduction](#tab-general-introduction) - [Year 1 of the specialisation](#tab-year-1-of-the-specialisation) - [Year 2 of the specialisation](#tab-year-2-of-the-specialisation) - [Your final year](#tab-your-final-year) You will be trained to join a new generation of innovative and strategic event professionals – experts who create meaningful events that add value to organisations, cities, regions, or even countries. You may take on roles such as project manager, marketer,(city) brand manager, concept designer, data analyst, or marketing and communication specialist. Are you creative, empathetic, hands-on, do you have good social skills, and are you eager to discover the business market together with fellow students and graduates? If so, this specialisation is definitely for you! In the first year of the specialisation, we will focus entirely on the events model. The year is divided into different modules: Knowing the Industry, Check, Plan and Do. During these modules, you will go through all the processes involved in organising a strategic event step by step. In addition to these four modules, there are two modules that are taught throughout the year: Personal and Professional Development and English. The second year of the specialisation is dedicated to your placement. The first half of the year is spent on an operational placement and the second half on a strategic placement. This combination can be organised in various ways. - A full-year placement at one company - An operational placement at one company and a strategic placement at another company - You will spend half of the year on an exchange abroad and the other half of the year doing the operational or strategic placement; either option is possible. In the final part of the programme, you will spend six months taking a minor at BUas or another educational institution. In the last six months, you will further develop your strategies in your **graduation project**, in which you will solve a management problem in Events for Business. You will **graduate** with a final exam, in which you will demonstrate that you are ready to become an **Events for Business manager**. ## Frequently asked questions Why a specialisation in Events for Business?Events without strategic value are unimaginable. We teach you how to set up, plan and execute events with strategic value. What will I learn in this specialisation?You will learn to use events as a strategic marketing tool. What kinds of companies do you work with? We work with the entire industry, from event agencies like Obsession, D&B, IINII, Effectgroep\*, to city marketing agencies such as Eindhoven 247, Breda Marketing, but also companies like The Hague and Partners, Eindhoven Convention Bureau, Amsterdam and Partners, and NBTC. Brands such as ASML, GoodHabitz and KPN, locations like Ahoy, Jaarbeurs, Easyfairs and Fabrique, and suppliers such as Livewall, Cookaholics, De Kort Catering, and KOP Expo. Will I also visit companies in the field? We go on field trips several times a year, visiting different companies and locations. How can I contact someone from the specialisation? Please feel free to contact Mark Faes via . ## Student experiences [leisure-events.buas.nl ](https://leisure-events.buas.nl/) ![Twee studenten maken broodjes in een keuken](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2025-01/Sibelicious.jpg?h=fa5f4214&itok=dyQVV4p6) ### Students test their event planning skills After learning hospitality theory, students attended workshops at the training company Sibelicious. Here they learned about etiquette, food presentation, wine tasting, and how to best match food and drinks. [ Read more ](https://leisure-events.buas.nl/exploring-hospitality-leisure-students-create-unique-concepts-sibelicious) ![Uitzicht over Barcelona vanuit Park Güell](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2025-05/Barcelona.jpg?h=4c5b57c7&itok=cG2DQ-7m) ### Field trip to Barcelona Making new connections for future internships, and strolling along information stands at an event fair. In Barcelona, ​​the Events for Business students were given a foundation for the future by getting to know the field better. [ Read more ](https://leisure-events.buas.nl/visit-barcelona) ### About this specialisation This is a specialisation for students of the Leisure & Events Management programme. From the second year onwards, you can choose to attend the English or Dutch specialisation in Events for Business. More about this degree programme: - [Leisure & Events Management](https://www.buas.nl/en/programmes/leisure-events-management)