![Een groot graffiti-kunstwerk op een metalen muur](https://www.buas.nl/sites/default/files/styles/header_slider_wide_desktop/public/2024-12/Header%20Urban%20Tourism%20and%20Mobility.png?h=202e64c8&itok=oGxjq-V4) # Urban Tourism and Mobility #### Specialisation of the Master Tourism Destination Management Master 1 year Full-time English Start 1 September 2026 - [Apply to BUas](https://www.buas.nl/en/programmes/master-urban-tourism-and-mobility/application-procedure) **How do you ensure that a tourist city remains liveable? Learn how tourism and leisure activities can be successfully combined with visitor flows and sustainable approaches to urban development. Is our one-year master's specialisation, Urban Tourism and Mobility, your next step?** Develop the skills and competencies needed to tackle the complex challenges and opportunities of urban tourism. You will learn how to approach and solve problems from different angles. You will become familiar with various perspectives from different stakeholders, such as tourists, locals, businesses, governments and NGOs. You will also apply your learning in practice **and** conduct field research at three European cities. Start engaging and collaborating with stakeholders from tourism and beyond to enhance the quality of urban spaces and address their mobility challenges! Urban Tourism and Mobility is a specialisation of the [Tourism Destination Management master’s programme](https://www.buas.nl/en/programmes/master-tourism-destination-management). 1. #### No. 1 in the Netherlands GRAS / Shanghai ranking 2. #### No. 76-100 Worldwide GRAS / Shanghai ranking 3. [#### No. 22 Worldwide QS World University Ranking ](https://www.buas.nl/en/node/7368 "/en/node/7368") Story: Masters in Tourism ### BUas Stories Click, swipe and explore this programme. [](https://stories.buas.nl/2HQjqKH?embed=1) ## Come and meet us Walking around on campus is the best way to truly experience BUas. Sign up for one of the upcoming events or activities. [ ## Campus Tour Plan your visit ](https://www.buas.nl/en/international-students/meet-us/campus-tour) [See all events ](https://www.buas.nl/en/international-students/meet-us) ## What is Urban Mobility and Tourism? ![Groepsfoto van studenten die landsvlaggen vasthouden](https://www.buas.nl/sites/default/files/styles/header_slider_default/public/2024-08/TDM%20slider%20fase%201_0.jpg?h=4521fff0&itok=7lFd6dzk) ### Phase 1 - Theory in Breda Lectures, assignments and groupwork on Urban Tourism Destination Management. ![Twee meisjes fietsen langs het Rijksmuseum](https://www.buas.nl/sites/default/files/styles/header_slider_default/public/2024-12/Slider%202%20Urban%20Tourism.jpg?h=4ebb1b85&itok=ByqRZplQ) ### Phase 2 - Field research You will carry out projects in the Urban Leisure & Tourism Lab in Amsterdam and visit two other European cities. ![Afgestudeerde studenten gooien hun afstudeerhoed in de lucht](https://www.buas.nl/sites/default/files/styles/header_slider_default/public/2024-08/TDM%20slider%20fase%203_0.jpg?h=926d89e9&itok=hEUK4kQs) ### Phase 3 - Thesis You will work on your individual thesis. ![Een groepje studenten zit buiten bij de campus](https://www.buas.nl/sites/default/files/styles/header_slider_default/public/2025-06/Studenten_op_stenen_buiten_campus.jpg?h=533e6936&itok=y09m9-_1) ### International A small-scale and international academic environment ![Een fiets voor het Louvre museum in Parijs](https://www.buas.nl/sites/default/files/styles/header_slider_default/public/2025-06/Fiets_louvre.jpg?h=7eabb7da&itok=bT24AWYq) ### Sustainable development Discovering how you can contribute to sustainable and resilient tourism ![Een tourist bij het Colosseum in Rome kijkt op de stadsplattegrond](https://www.buas.nl/sites/default/files/styles/header_slider_default/public/2025-06/Tourist_kaart_colloseum.jpg?h=7eabb7da&itok=9fIGzn5g) ### Different perspectives Learning to analyse and solve complex tourism issues [ ![Screenshot uit quiz](https://www.buas.nl/sites/default/files/styles/max_650x650/public/2026-01/Masters%20Tourism_Quiz%20Interactives_900x1200pixels_DEF_ENG.png?h=309e12e8&itok=9deI1LOh) ](https://stories.buas.nl/KD2dd4e?embed=1) ## Would you like to deepen your knowledge of tourism? Discover if a master in Tourism is right for you with our quiz. - It only takes 3 minutes - Your result in seconds - Learn more about our Tourism master's programmes. [Start the quiz ](https://stories.buas.nl/KD2dd4e?embed=1) ## Course content - [Course content](#tab-course-content) - [Urban Leisure & Tourism Lab Amsterdam](#tab-urban-leisure-tourism-lab-amsterdam) - [Teaching method ](#tab-teaching-method-) - [Study load and coaching ](#tab-study-load-and-coaching-) - [Guest lectures & fieldwork ](#tab-guest-lectures-fieldwork-) - [Specialisations](#tab-specialisations) In a world where over 70% of the population will be living in urban areas, we need fresh insights from professionals who can blend high-quality tourism and leisure services with deep knowledge of visitor flows, city planning, and regenerative placemaking. This 12-month programme has been developed by BUas together with Hogeschool Inholland and consists of three phases: Phase 1 - TheoryDuring **phase 1**, you will gain **theoretical knowledge** and develop your **professional skills** at BUas in Breda together with students of the Master Tourism Destination Management. This will enable you to effectively analyse the current situation and available potential for development strategies at different tourism destinations. You will also study destination theories, models, developments, engage in practical case studies, and work on individual and group assignments. You will study in an international environment. We cover a range of topics, including urban tourism, urban mobility, stakeholders, research methods, liveability, marketing, and creative leadership. In the first phase, we focus on the following courses: - (Urban) Destination Stakeholders and Policy (6 ECTS credits) - (Urban) Contemporary Marketing, Context and Trends (6 ECTS credits) - Destination Development, Finance and Organisation (6 ECTS credits) - Context-Related Research (4 ECTS credits) - Cross-Cultural Studies (3 ECTS credits) - Research Process & Methods (3 ECTS) - Team Performance and Creative Leadership (2 ECTS credits) Below you will find an explanation of some of these courses: In **Destination Development, Finance and Organisation**, you will learn about the economic impact of tourism, how tourism-related projects and events are financed, and how project management works. In **Team Performance and Creative Leadership**, you will learn about how best to communicate across cultures. You will learn to apply the right skills, tools and competencies as a team to start a new project, understand group dynamics, and act accordingly. In **Urban Destination Stakeholders and Policy**, you will learn about various concepts of stakeholder modelling, mapping stakeholder relationships and interests. You will also explore stakeholder dilemmas and their connections to current developments in tourism. Additionally, you will create a tourism vision and a master plan. Phase 2 - Field researchIn **phase 2**, you will conduct a three-month field research project starting in **the Urban Leisure & Tourism Lab in Amsterdam**. You will work in small groups and apply the theory from the first semester to the real urban complexities. You will analyse tourism and mobility issues for three geographical areas, from different stakeholder perspectives. The field research on urban tourism and mobility issues will allow you to deepen your research skills and knowledge. Additionally, you will have the opportunity to conduct similar team-based research in **two other European cities, for one month each**. Phase 3 - ThesisIn **phase 3** of the programme you will work on your **individual thesis.** This can be done at a destination of your own choice. [To video presentation](https://buas.webinargeek.com/on-demand-master-tdm-thi-utm-en-1) During the programme we work together with The Urban Leisure & Tourism Lab (ULT Lab) in Amsterdam. In this lab, you will conduct field research to explore policies and interventions in urban tourism and leisure as well as mobility challenges. The ULT Lab allows you to research, design, and connect to residents as well as tourism actors. Leisure and tourism can provide strategies for change and aim to create revitalising and sustainable cities. We offer you a small-scale, international study environment. The number of students in the Tourism Destination Management community varies each year between 30 and 50, with approximately 50% being international students. You begin in one class that includes all students. During phase 1, the class will be divided as needed for workshops, consultation sessions and group work. During phase 2, you will work in groups under the guidance of supervisors – partly on site and partly through online support. At the end of each destination, you will submit a report and deliver a group presentation. In phase 3, you will work independently, receiving online guidance and feedback from your supervisor, if needed. Your final product consists of a thesis and an oral defence of this thesis. During this programme, you will have no examinations. You will earn study credits by submitting portfolios, reports and giving presentations. Some courses may involve company visits or on-site assignments. Urban Tourism and Mobility is a one-year, full-time programme of an average 40 hours per week. The total study load is 60 ECTS credits. To give you an idea: 1 ECTS credit equals about 28 hours of study per week. Please note that this programme lasts 12 months. We start in the last week of August and the majority of students graduate in the last week of August of the following year. You will have daily contact with a specialist team of lecturers, guest lecturers, academics and professionals from the tourism sector. The operations manager is also available to help you with day-to-day matters. A typical weekEach week is arranged differently. The number of scheduled class days varies from week to week. Below is an example of an average week. **Monday** - 09.30-10.30: Introduction lecture on CCS (Cross Cultural Studies) - 11.00-12.00: Guest lecture on CRR (Context Related Research) - 12.00-12.30: Lunch - 12.30-14.30: Working on group assignments with classmates \* - 14.30-16.00: Workshop on Urban Mobility Policies **Tuesday** - 14.00-15.00: Lecture on CRR (Context Related Research) - 15.00-17.00: Consultation session on Urban Mobility Policy **Wednesday** - 9.30-11.30: Workshop on CCS (Cross Cultural Studies) - 11.30-13.30: Seminar on Urban Moblity Policy - 13.30-14.00: Lunch - 14.00-15.00: Lecture on CCR (Context Related Research) - 17.00-19.00: Monthly master’s drinks on campus together with students from other BUas master’s programmes **Thursday** - 9.30-12.00: Presentations on Urban Mobility Policy - 12.00-13.00: Lunch and free time - 13.30-15.30: Guest lecture (Context Related Research) - 15.30-17.00: Working on group assignments with classmates \* **Vrijdag** Working on assignments from home *\*These times are scheduled by the students themselves; you are free to decide with your group when to work on your assignment.* **Student well-being** BUas encourages and helps you to make the most of yourself, whatever your circumstances. Maybe you have a chronic illness, are a family carer, a competitive athlete, or juggle your studies with running your own business? Our study coaches, student counsellors and student psychologists are here to help. Do you need extra support or advice? Or special facilities? Then take a look [at the options here](https://www.buas.nl/en/international-students/study-at-buas). This master’s specialisation programme has been developed by Breda University of Applied Sciences (BUas) together with Hogeschool Inholland. You will regularly receive guest lectures from industry professionals. Some examples from previous years are: - Dr Andrew Mzembe about sustainable innovation management in tourism - George Arbuckle about aviation and sustainability - Prof. Claudio Milano about urban tourism and (im)possibilities in times of crisis **Fieldwork** In the second semester, we will visit three cities in Europe, each with a different focus in collaboration with one of our professorships. The duration of the fieldwork is one month for each city. Examples of field research topics include urban placemaking, overtourism, quality of life and interurban mobility issues. The master's programme in Tourism Destination Management offers three different tracks. In addition to the specialisation in Urban Tourism and Mobility, you can also choose two other master's specialisations. - [Tourism and Hospitality Innovations](https://www.buas.nl/en/programmes/master-tourism-and-hospitality-innovations): here, you will focus on sustainable outdoor hospitality management and prepare yourself for a future as an entrepreneur or manager in the outdoor hospitality industry. - [Tourism Destination Management](https://www.buas.nl/en/programmes/master-tourism-destination-management): In this specialisation, you will learn how to shape the future of tourist destinations in a responsible, resilient and sustainable way. With the master's specialisation in Urban Tourism and Mobility, you will obtain an MA in Tourism Destination Management, with a specialisation in Urban Tourism and Mobility. ## What makes this study programme unique ![Een rijtje grachtenpanden aan het water](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2024-12/Urban%20Tourism%20Highlight%201.png?h=f139d172&itok=ZJV9knBQ) ### Urban Leisure & Tourism Lab Amsterdam In this lab, you will conduct field research to explore policies and interventions in urban tourism and leisure as well as mobility challenges. The ULT Lab allows you to research, design, and connect to residents as well as tourism actors. [ More on ULT Lab Amsterdam ](https://www.tourismlabamsterdam.nl/en/) ![Twee oude gele trams rijden door Lissabon](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2024-12/urban%20tourism%20highlight%202.jpg?h=c550f718&itok=L5ZyEXAe) ### Field research in Europa Experience, discover and research the tourism challenges in urban development, mobility and sustainability of two other European cities besides Amsterdam. ## Admission & application [What are the admission requirements? ](#accordion-what-are-the-admission-requirements-) You are eligible if you hold a bachelor’s degree (or equivalent) in a relevant field, such as tourism, hotel management, international business, management, economics, law, e-commerce, urban development, geography, social sciences, or finance. If you do not meet these requirements, you can have a look at the [options available](https://www.buas.nl/en/programmes/master-tourism-destination-management/admission-requirements) to you. [Information about admission requirements](https://www.buas.nl/en/programmes/master-urban-tourism-and-mobility/admission-requirements) [What does this study programme cost?](#accordion-what-does-this-study-programme-cost) For academic year 2026-2027 the statutory tuition fee for master's programmes is €2,694. In addition, you should take extra costs for software, excursions, etc. into account. [Information about study costs](https://www.buas.nl/en/programmes/master-urban-tourism-and-mobility/study-costs) [How can I apply?](#accordion-how-can-i-apply) If you meet the [admission requirements](https://www.buas.nl/en/programmes/master-urban-tourism-and-mobility/admission-requirements), you can apply for this study programme. Application is open until **15 August**, but we strongly recommend applying before **1 July** to avoid delays due to the summer holidays. **Please note** that you apply for Tourism Destination Management, in Studielink you can then select the Urban Tourism and Mobility specialisation. [More information about applying](https://www.buas.nl/en/programmes/master-urban-tourism-and-mobility/application-procedure) ![Student Tourism Management](https://www.buas.nl/sites/default/files/styles/3_4_large/public/2025-10/2025_Testimonial_Portret_Nikki%20v.png?h=7d237c7f&itok=JEgB8PY7) ## Your future starts here - **The job market needs you** Explore your carreer options - **Choose your path** Discover the possibilities - **Learn from the best** Graduates share their experiences [After your studies ](https://www.buas.nl/en/programmes/master-urban-tourism-and-mobility/after-your-studies) ### Discover the campus Would you like to see our campus? Have a virtual look and discover the building where you’ll be studying and what more the campus has to offer. [ Have a look at the video ](https://stories.buas.nl/jEr1K9U) ![Header Tourism Management ](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2022-09/gianandrea-villa-RcuqOjxTY2w-unsplash.jpg?h=790be497&itok=-YJaW8Ot) ### Get inspired! Read more about projects, research and insights in the field of Tourism. [ To tourism.buas.nl ](https://tourism.buas.nl?utm_source=buas&utm_medium=referral&utm_campaign=outbound_link_buas) ![Twee studenten kijken samen op een laptop](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2024-07/2022%20-%20Cover%20Masters%20-%20PVR%20-website.jpg?h=671a8648&itok=xkF2v8a2) ### Help with choosing your study programme Do you want to continue after your bachelor's or further develop your professional skills and are you looking for a master's? Discover, compare and choose your master's programme at BUas. [ Discover our master's programmes ](https://www.buas.nl/en/study-in-the-netherlands/masters) ## Also see - [Year schedule](https://www.buas.nl/en/year-schedule) - [Why study at BUas? ](https://www.buas.nl/en/international-students/study-at-buas) - [Educational vision](https://www.buas.nl/en/why-buas/educational-vision) - [Location](https://www.buas.nl/en/about-us/campus/frontier-building) - [National and international rankings](https://www.buas.nl/en/why-buas/ranking) - [Download our brochure](https://www.buas.nl/en/international-students/meet-us/download-or-order-brochure) [More info? Assistance in choosing a study programme ](https://www.buas.nl/en/international-students) window.unibuddySettings = { uni_id: 'breda-university-of-applied-sciences', colour: '00406B', filters: [{key: 'degreeId', valueList: ['68bea4a3ad8d6bc235934799']}], domain: 'https://popcard.unibuddy.co/', title: 'Unibuddy Popcard', align: 'right', ubLang: 'en-GB', ubCookieConsent: 'necessary', };