![Mensen maken opnames op hun mobiele telefoon tijdens concert](https://www.buas.nl/sites/default/files/styles/header_slider_wide_desktop/public/2023-03/Leisure-and-Events-Master-Strategic-Events-Management.jpg?h=55f03d26&itok=9woOB43E) # Master Strategic Events Management (part-time) #### 2-year professional master’s programme | Part-time | English-taught Master Professionals 2 years Part time English Start 1 September 2026 - [Apply to BUas](https://www.buas.nl/en/programmes/master-strategic-events-management-part-time/application-procedure) **Do you work in the events sector?** **Are you ready for the next step? Then the Master Strategic Events Management (part-time) might be just the thing for you.** **In this master's programme** **you will learn how to make an impact with events, leading to increased added value.** You will get to work with Strategic Value Creation and learn how to create meaningful experiences based on personal and attractive concepts, and how to use events as a strategic tool. It is a two-year part-time master's programme in which you combine your work in the events industry with one day of studies a week on our campus in Breda, in addition to independent study. During the programme, you will work on assignments that you can largely apply within your own work. This allows you to immediately put your new knowledge to use within your organisation. 1. #### No. 1 in the Netherlands GRAS / Shanghai ranking 2. #### No. 76-100 Worldwide GRAS / Shanghai ranking 3. #### No. 22 Worldwide QS World University Ranking Story: Master Strategic Events Management ### BUas Stories Click, swipe and explore this programme. [](https://stories.buas.nl/6G90rcF) # Come and meet us Walking around on campus is the best way to truly experience BUas. Sign up for one of the upcoming events or activities. [ ## Join a student - Master Strategic Events Management Plan your visit ](https://www.buas.nl/en/international-students/meet-us/join-a-student/master-strategic-events-management) [See all events ](https://www.buas.nl/en/international-students/meet-us) ## What is the Master Strategic Events Management (part-time)? ![Vijf studenten met laptops werken samen](https://www.buas.nl/sites/default/files/styles/header_slider_default/public/2025-07/SEM%20Slider%201.jpg?h=81e5a458&itok=m2Jy3k8G) ### Combining work and study Put your newly acquired knowledge to immediate use in your role as an events professional. ![Groepsfoto van studenten en docenten in een restaurant](https://www.buas.nl/sites/default/files/styles/header_slider_default/public/2024-09/Slider%202%20Strategic%20events%20management.jpg?h=2a237fde&itok=8HAzXcva) ### Together with the industry The industry is involved from intake to graduation. ![Een docent legt iets uit aan drie studenten aan een tafel](https://www.buas.nl/sites/default/files/styles/header_slider_default/public/2024-09/Slider%203%20Strategic%20events%20management.jpg?h=29d53832&itok=1PA7Fj5S) ### International character You will be taught in English by a team with diverse backgrounds. [ ![Screenshot uit de quiz van de master Strategic Events Management](https://www.buas.nl/sites/default/files/styles/max_650x650/public/2026-05/master-sem_quiz-eng.png?h=309e12e8&itok=jntAFKEi) ](https://stories.buas.nl/iD5o6jM?embed=1) ## Would you like to deepen your knowledge of events management? Discover if a master in Strategic Events Management is right for you with our quiz. - It only takes 3 minutes - Your result in seconds - Learn more about our Master Strategic Events Management programme. [Start the quiz ](https://stories.buas.nl/iD5o6jM?embed=1) ## Study overview - [Course content](#tab-course-content) - [Teaching method](#tab-teaching-method) - [Study load en coaching](#tab-study-load-en-coaching) - [Guest lectures and company visits](#tab-guest-lectures-and-company-visits) - [Entrepreneurship](#tab-entrepreneurship) In close cooperation with the industry, we identified the knowledge and skills that professionals in the hectic and changing events industry need. Based on this, the study programme of the part-time master's programme Strategic Events Management was developed. This collaboration with (event) organisations in the field is characteristic of the programme. Everything is interconnected, so we focus on teaching you to always make the connection between theoretical concepts, such as Strategic Value Creation, and practical experiences. This way, you to learn how to add real value through actionable and meaningful initiatives that benefit individuals, communities, companies, and society as a whole. The Master Strategic Events Management is a part-time programme (60 ECTS credits) that lasts a total of two years. The concept of **Strategic Value Creation** is a central theme in the master’s programme. Year 1In the first year, you will work on the modules of Innovation & Change, Business Strategy, Responsible Event Strategies, Event Marketing, and Experience Design. You will do this in our learning community where you will work together with your fellow students who also work in the events industry. This allows you to quickly deepen your knowledge and expertise. Year 2In the second year, you will work on the Collaboration & Co-Creation and Strategic Value Creation modules. In the learning community, you will start preparing for your graduation. Your graduation will be in the context of your own work environment in the events industry and will eventually lead to a graduation portfolio that is relevant to you. **Introduction clips on course modules** Would you like to know more about our course modules? [Have a look at the curriculum](https://www.buas.nl/curriculum_sem) and click on the course module to open the clip in a new window. - [Innovation & Change](//vimeo.com/644795028?share=copy) - [Business Strategy](https://vimeo.com/1048840903/e42cef57f4?share=copy) - [Responsible Event Strategies](https://vimeo.com/646404823?share=copy) - [Event Marketing](https://vimeo.com/644797475?share=copy) - [Experience Design](https://vimeo.com/647731161?share=copy) - [Collaboration & Co-creation](https://vimeo.com/657338123/09b7244f54?share=copy) - [Strategic Value Creation](https://vimeo.com/646407016?share=copy) [To video presentation](https://buas.webinargeek.com/on-demand-webinar-master-strategic-events-management) Every Tuesday, you will be expected on campus for a day of education (10.00 to 18.00 hrs). These Tuesdays include interactive lectures, guest lectures, masterclasses, seminars/workshops, and learning community sessions. You will regularly present your results to lecturers and fellow students – young events professionals like yourself – and exchange feedback together. In addition to the on-campus education day, you will have about 12 hours of independent study per week, consisting of studying literature and working on assignments. You will combine this with your job in the events industry. The advantage is that you can often immediately apply the knowledge gained within your workplace. An experienced team of lecturers will give you insight into strategic management, business strategy, responsible entrepreneurship, stakeholder management, analysis & marketing, innovation, experience design, and strategic value creation. The Master Strategic Events Management is a part-time programme for professionals in the event industry. The master’s programme lasts two years and has a total study load of 60 ECTS credits. To give you an idea: 1 ECTS credit is equivalent to 28 study hours. This amounts to a total of **20 hours of teaching and independent study per week**. You will have classes on campus one day a week (8 hours). In addition, you will work independently on your studies for about 12 hours a week. You study in a small-scale environment and lecturers have time and attention for your substantive questions. You can discuss study-related matters with your lecturer, and also with the programme coordinator. If you want to discuss personal matters that might affect your study progress, you can do so with our student counsellor. All your fellow students work in the events industry. Through intensive cooperation, you strengthen each other and you can learn a lot from each other. We work together in a learning community consisting of students, event professionals, lecturers and coaches. This requires an active and substantive contribution from you as a master's student. The great thing is that you will expand your network and have the opportunity to further professionalise your work in the events industry. In fact, you will work on innovation processes that you can immediately apply in your own working environment. A typical week**Tuesday** - 10.00-12.00 Guest lecture & workshop Events impacts and effects of events - 12.00-13.00 Learning Community - 13.00-14.00 Lunch 1st and 2nd year students - 14.00-15.30 Lecture Event Portfolio’s - 15.30-16.00 Workshop Event Portfolio's - 16.00-17.00 Learning Community SVC plan feedback The remaining days will be dedicated to work and independent study. **Student well-being** BUas encourages and helps you to make the most of yourself, whatever your circumstances. Maybe you have a chronic illness, are a family carer, a competitive athlete, or juggle your studies with running your own business? Our study coaches, student counsellors and student psychologists are here to help. Do you need extra support or advice? Or extra facilities? Then take a look [at the options here](https://www.buas.nl/en/international-students/study-at-buas). Because we value strong connections with the professional field, this master’s programme includes several guest lectures and company visits. We also sometimes visit a company or organisation where one of our master's students is working. ![Studenten tijdens een gastcollege](https://www.buas.nl/sites/default/files/styles/free_gemiddeld_wysiwyg/public/2025-12/MSEM%20gastcollege.jpg?itok=9pqat6N4) At BUas, you develop your entrepreneurial skills in all programmes. You can also join BUas Startup Support (BUSS), where you attend networking meetings and receive guidance from a startup coach. Would you like to graduate with your own company? You can do that at any academy, although a selection procedure may apply. Whether you are already generating revenue or just have an initial idea, BUas Startup Support will help you. Read more about [starting your own business](https://www.buas.nl/en/international-students/study-at-buas/entrepreneurship). ## What makes this study programme unique ![Mensen op een event proosten met elkaar aan een statafel ](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2025-09/2024_046_Discover_your_future-37.jpg?h=5fe6cdcc&itok=2BSOnvvx) ### Alumni network As a student, you will become part of a close-knit alumni network with an active WhatsApp group. All graduates and students stay connected, share opportunities, and support each other. You will build warm relationships that will help your career throughout your life. ![Twee studenten en een docent aan het werk](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2025-09/2025_Leisure%26Events%20photoshoot-56.jpg?h=b285454c&itok=3VdT8xcb) ### Unique in the Netherlands This master's programme is the only one in the Netherlands that focuses entirely on events. We offer specialised knowledge at a strategic level that you can apply directly in the industry. ![Een groep mensen praat op het podium van een concertzaal](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2024-09/Highlight%202%20SEM.jpg?h=08b866d1&itok=nm5cTIEl) ### Professionalising the events sector Throughout the programme, you will play a role in developing the events industry and advancing it further. You will immediately apply the knowledge gained to your own (events) organisation. ## Admission & application [What are the admission requirements? ](#accordion-what-are-the-admission-requirements-) You are eligible if you hold a bachelor’s degree (or equivalent). For example in the field of leisure, events, culture, economics, tourism, sports, hotel or facility management or business administration. If you do not meet these requirements, please check what [options are available](https://www.buas.nl/en/programmes/master-strategic-events-management/admission-requirements) to you. [Information about admission requirements](https://www.buas.nl/en/programmes/master-strategic-events-management/admission-requirements) [What does this study programme cost?](#accordion-what-does-this-study-programme-cost) For academic year 2026-2027 the statutory tuition fee for this master's programmes is €1,886. In addition, you should take extra costs for software, excursions, etc. into account. [Information about study costs](https://www.buas.nl/en/programmes/master-strategic-events-management/study-costs) [How can I apply?](#accordion-how-can-i-apply) If you meet the [admission requirements](https://www.buas.nl/en/programmes/master-strategic-events-management/admission-requirements), you can apply for this study programme. Application is open until **15 August**, but we strongly recommend applying before **1 July** to avoid delays due to the summer holidays. [More information about applying](https://www.buas.nl/en/programmes/master-strategic-events-management/application-procedure) ## What others say about this degree programme [leisure-events.buas.nl ](https://leisure-events.buas.nl/) ![](https://www.buas.nl/sites/default/files/styles/card_testimonial_avatar/public/Martijn%20van%20daalen.png?h=4820429a&itok=Q_JBcx1T) ### CCO of ID&T The Netherlands is leading in the electronic music event industry. To keep ahead in the field, we need to educate talented young professionals, especially in the strategic aspects of the work. As a future… Read more event manager, for instance, you need to make sure that all stakeholders work together closely and share the same values. This master’s programme will help young professionals to develop the skills to do so. Martijn van Daalen CCO ID&T ![Portretfoto van Michiel Middendorf](https://www.buas.nl/sites/default/files/styles/card_testimonial_avatar/public/Michiel.jpg?h=dcec09cc&itok=SSOsaVfH) ### Our business demands a next-level generation Today our business is all about event strategy, business models and return on investment of events - all in a rapidly changing environ… Read more ment. It demands a new generation of professionals who embrace the challenge of stepping up to this next level in the leisure industry. I am confident that this master’s programme will help to educate professionals with precisely these qualities and will lead them into this new era. Michiel MICE Sales Director of the Venues Division at GL Events, General Manager at World Forum The Hague ![Portretfoto van Karine](https://www.buas.nl/sites/default/files/styles/card_testimonial_avatar/public/2023-10/karine2.jpg?h=04d92ac6&itok=E_8_sHlQ) ### It makes you see the bigger picture This master’s programme gives you the right framework, it makes you see the bigger picture. It gave me amazing knowledge and insights,… Read more and I learned that strategic also applies to small things. After graduating I took up more strategic roles and was really ready to carry on. The fact that all assignments were directly linked to my daily work made this programme so tangible and thus useful for me. Module after module, I could apply everything I learned straight away in my job! Karine Graduate Master Strategic Events Management [Read more about experiences from students and alumni](https://leisure-events.buas.nl/ "More experiences from students and alumni") ![](https://www.buas.nl/sites/default/files/styles/max_650x650/public/2022-06/Slider%203%20bsc%20Leisure.jpg?itok=j3uW0SQC) ### What can you do after your studies? Upon completion of this master's programme, you will receive the title of Master of Arts and will be able to work for various (events) organisations. Our graduates work, for instance, for corporate events, public events, companies that use events such as ASML, (e)sports organisations, non-profit charitable organisations, event venues such as World Forum The Hague and Ahoy Rotterdam, or for the (local) government such as a municipality or provincial authority. ### Discover the campus Would you like to see our campus? Have a virtual look and discover the building where you’ll be studying and what more the campus has to offer. [ Have a look at the video ](https://stories.buas.nl/jEr1K9U) ![](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/Opleidingen%20-%20Academic%20Bachelor%20of%20Leisure%20Studies%20-%20louvre.jpg?itok=1T9J6daT) ## Get inspired! Read more about projects, research and insights in the leisure industry. [ To leisure-events.buas.nl ](https://leisure-events.buas.nl?utm_source=buas&utm_medium=referral&utm_campaign=outbound_link_buas) ![Twee studenten kijken samen op een laptop](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2024-07/2022%20-%20Cover%20Masters%20-%20PVR%20-website.jpg?h=671a8648&itok=xkF2v8a2) ### Help with choosing your study programme Do you want to continue after your bachelor's or further develop your professional skills and are you looking for a master's? Discover, compare and choose your master's programme at BUas. [ Discover our master's programmes ](https://www.buas.nl/en/study-in-the-netherlands/masters) ## Also see - [Year schedule](https://www.buas.nl/en/year-schedule) - [Why study at BUas? ](https://www.buas.nl/en/international-students/study-at-buas) - [Educational vision](https://www.buas.nl/en/why-buas/educational-vision) - [Location](https://www.buas.nl/en/about-us/campus/frontier-building) - [National and international rankings](https://www.buas.nl/en/why-buas/ranking) - [Download our brochure](https://www.buas.nl/en/international-students/meet-us/download-or-order-brochure) [More info? Assistance in choosing a study programme ](https://www.buas.nl/en/international-students) window.unibuddySettings = { uni_id: 'breda-university-of-applied-sciences', colour: '00406B', filterKey: 'department', filterValue: 'Master Strategic Events Management', domain: 'https://popcard.unibuddy.co/', title: 'Unibuddy Popcard', align: 'right', ubLang: 'en-GB', ubCookieConsent: 'necessary', };