![Een kunstenaar maakt een kleurrijk schilderij](https://www.buas.nl/sites/default/files/styles/header_slider_wide_desktop/public/Exec-master-Imagineering_hoofdbeeld2300_1600x450.jpg?h=56897dfe&itok=l_Kt-_sQ) # Executive MBA Imagineering #### Empowering business innovation Master Professionals 1,5 year Part time English MBA Start 1 September 2026 - [Apply to BUas](https://www.buas.nl/en/programmes/executive-master-imagineering/application-procedure) **Organisations and societies are currently undergoing rapid change – think of sustainability, shifting role patterns, ethical issues, inclusivity and digitisation. These changes present complex challenges that cannot be solved with linear solutions, underscoring the need for innovation.** The Executive MBA Imagineering equips you and your organisation with effective strategies to successfully initiate and navigate these innovations and transitions. Through a unique blend of co-creation and design research, the programme teaches you to look at complex challenges from a fresh perspective. You will also develop the skills to drive innovation by inspiring and motivating others while embracing the distinctive ‘imagineering’ mindset. Story: (Executive) MBA Imagineering ### Story Swipe, click and explore this programme. [](https://stories.buas.nl/WPV5AQP?embed=1) # Come and meet us Walking around on campus is the best way to truly experience BUas. Sign up for one of the upcoming events or activities. [ 16 Jun ## Online Inspiration Session Imagineering (regular and executive track) 19:30-20:30 Online ](https://www.buas.nl/en/international-students/meet-us/inspiration-session-imagineering) [See all events ](https://www.buas.nl/en/international-students/meet-us) ## What is Imagineering? ![Een student laat zijn collage aan anderen zien](https://www.buas.nl/sites/default/files/styles/header_slider_default/public/2024-08/2021%20-SEM-IMA%20Workshop%20-%20PVR-72_0.jpg?h=d7d36617&itok=ch9ag2y2) ### International Classroom You will work with students from diverse (international) backgrounds. ![Een groep mensen knutselt met papier](https://www.buas.nl/sites/default/files/styles/header_slider_default/public/2024-08/2021%20-SEM-IMA%20Workshop%20-%20PVR-11.jpg?h=24b0e636&itok=M0OLLdP5) ### Co-creation Learn how to make people look through a different lens. ![Studenten kijken naar een docent bij een bord met post-its](https://www.buas.nl/sites/default/files/styles/header_slider_default/public/2024-08/2021%20-SEM-IMA%20Workshop%20-%20PVR-62.jpg?h=0061ae9d&itok=TyMVaTxf) ### Strategic creativity Learn how to tackle a complex issue. ![Drie personen in gesprek rond een tafel vol geeltjes](https://www.buas.nl/sites/default/files/styles/header_slider_default/public/2025-09/Slider%203%20IMA.jpg?h=3f59b272&itok=PyDOy0DU) ### Community You will have close contact with students, lecturers, alumni, and industry professionals. ![Een groep mensen voor het BUas bord dat op de campus staat](https://www.buas.nl/sites/default/files/styles/header_slider_default/public/2025-09/Slider%202%20IMA.jpg?h=45967095&itok=sfsRuxzC) ### Stay up to date Explore the stories behind our programme. [ Learn more ](https://imagineering.buas.nl/) ![Een groep mensen staat bij grote neon letters van TUI](https://www.buas.nl/sites/default/files/styles/header_slider_default/public/2025-09/Slider%201%20IMA.jpg?h=29234840&itok=d1psITyG) ### Follow us on LinkedIn Keep up with all the latest programme updates. [ To LinkedIn ](https://www.linkedin.com/showcase/mba-imagineering/?viewAsMember=true) ## Study overview - [Course content](#tab-course-content) - [Teaching method](#tab-teaching-method) - [Study load and coaching](#tab-study-load-and-coaching) - [Field trips, company visits and guest lectures](#tab-field-trips-company-visits-and-guest-lectures) - [Difference between full-time and executive](#tab-difference-between-full-time-and-executive) - [FAQs](#tab-faqs) - [Entrepreneurship](#tab-entrepreneurship) In the ever-changing world we work in, with challenges such as digitalisation, sustainability and inclusivity, there is a growing need for creative solutions that truly make a difference. This requires agile thinkers who dare to push boundaries and know how to create impact within organisations and society at large. MBA Imagineering trains you to become a transformation specialist – someone who brings fundamental change to organisations and society. You will learn to embrace complexity and achieve long-lasting results by applying creative working methods. It is the art of 'imagining the possible' and making that vision a reality. With us, you will learn to: - Use stories as a powerful tool for change - Understand and transform systems - Develop strategies that truly make a difference - Create new value by combining different perspectives This unique blend of imagination, systems thinking, and practical execution makes Imagineering the go-to approach for tackling tomorrow's challenges. You will become not just a thinker, but above all a doer who drives real change. The programmeDuring the **MBA Imagineering** you will be going on an 'expedition'. On this journey you will explore the main principles of the collaborative and complexity-driven essence of Imagineering as a design approach. The programme consist of three blocks of classes and the fourth block is dedicated to performing a research-based Imagineering project in the field. Each block of classes lasts six weeks and is finalised with an exam/design week. Within the blocks, interactive theoretical classes, along with workshops, activities and assignments are delivered. The programme (60 ECTS credits) is a one-year programme for regular students and 18 months for part-time executive students. Throughout the entire programme, self-development is encouraged through various workshops. Students are also challenged to design and facilitate workshops themselves to gain experiences. ![Curriculumbord Imagineering](https://www.buas.nl/sites/default/files/2025-09/M%20IMA%20Curriculumbord%202025_01.png) Block 1In this block, you will take the modules of Organisational Development and Co-creative Design. You will also start with the first chapter of the Imagineering Design Expeditions, namely The Expert, in which you will apply the knowledge and skills acquired in these modules in a group assignment. Block 2In this block, you will complete the Interventionist Research and Transformative Leadership modules. You will now work on the second chapter of the Imagineering Design Expeditions, namely The Strategist, in which you will build on the knowledge and experience gained in chapter 1 and apply the knowledge and skills acquired in the modules of block 2 in practice. Block 3In this block, you will attend the Value Creation Strategy module. In addition, you will go on a field trip in the Imagineering Design Expeditions, chapter: The Detour, and you will work on the third chapter of the Imagineering Design Expeditions, namely The Alchemist, in which you will apply all the knowledge and experience you have gained previously in national and international practice. Block 4The fourth block is devoted to carrying out the research-oriented Imagineering project at or in collaboration with an application company. This means that you have to demonstrate through the final products that you are a professional Master in Imagineering. In other words, you should be able to facilitate, create or co-create, as well as design or re-design business and social processes with the aim of bringing about transformative organisational change in an inventive, informative and socially mediated way. When applying an Imagineering mindset in this graduation project, you as a student will take on the five roles of Organisational Developer, Co-Creative Designer, Interventionist Researcher, Transformative Leader, and Value Creation Strategist. Throughout the entire programme, self-development is encouraged via various workshops. Students are also challenged to design and facilitate workshops themselves to gain experiences. [More info? Watch the video presentation](https://buas.webinargeek.com/on-demand-webinar-master-imagineering) During the programme, you will engage in a variety of workshops, develop a project plan and portfolio, and complete ‘design’ assignments. Collaboration is key, as you will often work in groups, yet individual growth – for instance, through self-evaluation - is equally important. Additionally, you will attend classes and guest lectures. To enrich your learning experience, the programme also features a field trip. The MBA Imagineering offers students a small-scale academic environment as the number of students admitted into the master’s programme is limited and lecturers are always there to offer help. For questions on the content of the programme, lecturers can be easily reached. What’s more, the master's coordinator is available to help with day-to-day issues. A typical weekWhen you study the executive MBA Imagineering, you will have classes one day a week on Mondays. This consists of lectures and guest lectures, workshops and collaboration with your fellow students. Of course, you can also ask questions to your lecturers and fellow students on this study day. The rest of the week is dedicated to independent study and group assignments. You schedule this yourself alongside your job. **Student well-being** BUas encourages and helps you to make the most of yourself, whatever your circumstances. Maybe you have a chronic illness, are a family carer, a competitive athlete, or juggle your studies with running your own business? Our study coaches, student counsellors and student psychologists are here to help. Do you need extra support or advice? Or extra facilities? Then take a look [at the options here](https://www.buas.nl/en/international-students/study-at-buas). You have the possibility to join an extensive field trip, lasting one to two weeks, to destinations such as Malta, Berlin or South Africa. During this trip, you will visit other universities, notable buildings, various organisations and significant locations. Additionally, you will collaborate with your fellow students on a study assignment, making the most of this immersive educational experience. This field trip is not mandatory if you are enrolled in the executive master’s programme. During your programme, you will also visit companies in the Netherlands. For instance, you will undertake a research and work project for the Concertgebouw in Amsterdam or for a hospital. This project involves visiting the organisation to gain a thorough understanding of the situation and engage in discussions with the staff. The main difference between the full-time master’s programme (1 year) and the executive programme (1.5 years) is the duration of studies. As an executive student, you will work on individual study assignments alongside your job and have different deadlines than full-time students. However, you will also collaborate on group assignments with full-time students through what are called design sprints (short design projects). You will attend classes on campus one day a week. The rest of the week consists of independent study, course preparation, working with your project team, and fulfilling your professional job responsibilities. What is an MBA programme?The Master of Business Administration (MBA) is a specialist master’s programme focusing on various aspects of business, management and leadership. An MBA is not always concluded by writing a thesis, but usually by doing a graduation project or a case study. The advantages of an MBA programme include developing a strong foundation in business principles, improving analytical and problem-solving skills, expanding professional networks and gaining good career prospects. Many MBA graduates start working in management or leadership positions or become entrepreneurs. The Master Imagineering focuses specifically on strategic management, social innovation in businesses and organisations, co-creation and value creation. What can you do with the MBA Imagineering?You will find Imagineering graduates from BUas all over the world and in various sectors and industries, such as education, engineering, healthcare, human resources, marketing, psychology, hospitality, and tourism. Strategic innovation is at the heart of their work. When holding a Master Imagineering degree, you will be skilled at encouraging, facilitating, and guiding creative and non-linear thinking processes in your work environment. Graduates hold positions such as: - Innovation Manager - Strategic Manager - Brand Manager - Business (Transformation) Consultant - Strategic Designer - Process Facilitator What specific added value will I bring to my organisation after completing an MBA? After completing an MBA, you will directly bring measurable added value to your organisation: - **Ability to think strategically:** You can analyse complex business issues from multiple perspectives (financial, strategic, operational, HR) and translate them to concrete solutions, resulting in better decision-making and problem-solving ability at management level. - **Directly applicable knowledge:** During an MBA you will work on real-life cases and directly apply new insights to challenges within your organisation. Many MBA students implement improvement projects that pay for themselves as early as during their studies. - **Extensive professional network:** You will build a valuable network with fellow students from various sectors, lecturers, and guest speakers. This network will open doors for partnerships, benchmarking and knowledge sharing benefiting your organisation. - **Innovation and transformation:** With up-to-date knowledge of digital transformation, sustainability and innovation management, you can help your employer keep ahead in changing markets. - **Leadership development:** You will develop essential leadership skills At BUas, you develop your entrepreneurial skills in all programmes. You can also join BUas Startup Support (BUSS), where you attend networking meetings and receive guidance from a startup coach. Would you like to graduate with your own company? You can do that at any academy, although a selection procedure may apply. Whether you are already generating revenue or just have an initial idea, BUas Startup Support will help you. Read more about [starting your own business](https://www.buas.nl/en/international-students/study-at-buas/entrepreneurship). ## What makes this study programme unique ![Bomen en vlaggen op de BUas campus](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2024-08/2024_Vlaggen-6_0.jpg?h=7156df93&itok=ShJOlL9w) ### Collaboration with universities We work together with other national and international universities, where we gain inspiration. This provides you with new insights and offers you a national and international network. ![Vier studenten praten met elkaar](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2024-08/2021%20-SEM-IMA%20Workshop%20-%20PVR-45_0.jpg?h=58b8f665&itok=G0hRg7j4) ### Alumni network We have a small-scale and involved network of students, alumni and lecturers. You will always stay in touch with the programme and build a large network. ## Admission & application [What are the admission requirements?](#accordion-what-are-the-admission-requirements) You are eligible if you hold a **bachelor’s degree** (or equivalent) and have **relevant work experience.** [Information about admission requirements](https://www.buas.nl/en/programmes/executive-master-imagineering/admission-requirements) [What does this study programme cost?](#accordion-what-does-this-study-programme-cost) In the academic year 2026-2027, students pay the tuition fee of €17,550 for this master's programme. In addition, you should take extra costs for software, excursions, etc. into account. [Information about study costs](https://www.buas.nl/en/programmes/executive-master-imagineering/study-costs) [How can I apply?](#accordion-how-can-i-apply) If you meet the [admission requirements](https://www.buas.nl/en/programmes/executive-master-imagineering/admission-requirements), you can apply for this study programme. Application is open until **15 August**, but we strongly recommend applying before **1 July** to avoid delays due to the summer holidays. [More information about applying](https://www.buas.nl/en/programmes/executive-master-imagineering/application-procedure) ## What others say about Imagineering [imagineering.buas.nl ](https://imagineering.buas.nl/) ![](https://www.buas.nl/sites/default/files/styles/card_testimonial_avatar/public/Martina.jpg?h=32add62e&itok=DLnf7vcg) ### Imagineering changes your perspective for a lifetime Just like the birds, we are born into this world with certain instincts. Imagineering felt like my first flight out of the bird’s nest. Spreading my wings and bringing new life to the world of organisat… Read more ions is just the thing my instincts tell me to do now. It is not only a master’s degree, it is a process that changes your perspective for a lifetime. And it doesn’t stop there! Facilitating changes in people’s perspectives is a part of the Imagineering path towards innovation. Martina Graduate | Partner at NRG Flow ![Portretfoto van Rouaida](https://www.buas.nl/sites/default/files/styles/card_testimonial_avatar/public/Rouaida.jpg?h=6792e36a&itok=SejH0xU1) ### Diversity as a power for innovation The Imagineering year has introduced me to embrace this VUCA world by focusing more on the process of design and adaptation to unexpected circumstances rather than jumping into solutions.… Read more By looking at things in a more appreciative way, I started seeing challenges as opportunities, diversity as a strength, co-creation as a must for better outcomes that result in higher impact. Imagineering has taught me to see diversity as a power for innovation, and to be more empathetic in the way I observe, understand and analyse situations. Rouaida Graduate | Team Facilitator & Program Developer at Forward Inc. ![Portretfoto van Mark van Kaam](https://www.buas.nl/sites/default/files/styles/card_testimonial_avatar/public/2024-04/Mark%20van%20Kaam.jpg?h=dfe47332&itok=PyxAd2Sg) ### This master’s has broadened my frame of mind Since my start as director at the Luxor Theater in Rotterdam, our team has been looking for the theatre’s role in the constantly changing city. Just offering high-quality performan… Read more ces didn’t seem to be enough. We discovered we hadn’t filled one position that turned out to be very important, the position of an Imagineer. Every time Imagineering came up again, I became more curious. Time to become an Imagineer myself! I found out that BUas (internationally) had the best credentials. With this master’s I broadened my frame of mind, I learned at a later age that being really transparent and reflective is very valuable. Marc van Kaam Director at the Luxor Theater in Rotterdam [Read more about experiences from students and alumni](https://imagineering.buas.nl/ "More experiences from students and alumni") ### What can you do after your studies? As a graduate of the Executive Master Imagineering in Breda you will generally find employment in innovation-related positions, marketing and branding roles, or as a business consultant. After your graduation you are entitled to the degree of Master in Business Administration. BUas is commited to forging long-lasting relationships with its graduates. In this video alumni of the Master Imagineering explain why they want to stay connected to us as well. ### Discover the campus Would you like to see our campus? Have a virtual look and discover the building where you’ll be studying and what more the campus has to offer. [ Have a look at the video ](https://stories.buas.nl/jEr1K9U) ![branch with ladybird](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2018-07/Opleidingen%20-%20Master%20Imagineering%20-%20groen%20beeld%20met%20lieve%20heersbeestje.jpg?itok=cqdayVgu) ### Get inspired! Read more about projects, research and insights in the field of Imagineering [ To imagineering.buas.nl ](https://imagineering.buas.nl?utm_source=buas&utm_medium=referral&utm_campaign=outbound_link_buas) ![Twee studenten kijken samen op een laptop](https://www.buas.nl/sites/default/files/styles/19_7_card_xl/public/2024-07/2022%20-%20Cover%20Masters%20-%20PVR%20-website.jpg?h=671a8648&itok=xkF2v8a2) ### Help with choosing your study programme Do you want to continue after your bachelor's or further develop your professional skills and are you looking for a master's? Discover, compare and choose your master's programme at BUas. [ Discover our master's programmes ](https://www.buas.nl/en/study-in-the-netherlands/masters) ## Also see - [Year schedule](https://www.buas.nl/en/year-schedule) - [Why study at BUas? ](https://www.buas.nl/en/international-students/study-at-buas) - [Educational vision](https://www.buas.nl/en/why-buas/educational-vision) - [Location](https://www.buas.nl/en/about-us/campus/frontier-building) - [National and international rankings](https://www.buas.nl/en/why-buas/ranking) - [Download our brochure](https://www.buas.nl/en/international-students/meet-us/download-or-order-brochure) [More info? Assistance in choosing a study programme ](https://www.buas.nl/en/international-students) window.unibuddySettings = { uni_id: 'breda-university-of-applied-sciences', colour: '00406B', filterKey: 'degreeId', filterValue: '5fa9332bb85072054da8ca8d', domain: 'https://popcard.unibuddy.co/', title: 'Unibuddy Popcard', align: 'right', ubLang: 'en-GB', ubCookieConsent: 'necessary', };